Sports Illustrated swimsuit issue runs 2D bar code MMS campaign
July 13, 2009 — Club TextingMMS and bar codes are two mobile marketing technologies that are slowly being adopted. Sports Illustrated has jumped aboard:
Using the phone's camera without specialized software is something that every bar code campaign should do--otherwise brands can't expect to go as wide as they need to go to see success. Still, the program is not available across all carriers:
...
The text read: “To get a sampling of the most beautiful SI swimsuit pictures delivered instantly to your cell phone, take a picture of this Jagtag and then send it to short code 524824 (iPhones send to [email protected]). Available to Alltel, AT&T and Verizon customers only. Standard messaging or data rates apply.”
For the time being only SMS-based mobile marketing can reach all US mobile users.
Read more @ Mobile Marketer.
Ace Hardware's Mobile Advertising Campaign Is A Big Success
July 8, 2009 — Club TextingMobile Marketer reports on a recent Ace Hardware mobile advertising campaign:
Ace Hardware’s idle screen mobile marketing campaign has generated an 18 percent click-through rate and has helped the retailer drive in-store traffic.
The company used Mobile Posse’s idle screen advertising platform to promote popular home maintenance products to mobile consumers. The campaign was launched around Ace’s Memorial Day Sale and invited consumers to visit their local Ace Hardware to take advantage of great deals.
Read more @ Mobile Marketer.
Visit Club Texting to learn more about Mobile Marketing for Retail.
Mobile Coupons Take Off With Marketers
June 30, 2009 — Club TextingMobile Marketer had a great roundup yesterday of the plethora of recent mobile couponing campaigns:
...
Bridgestone’s Firestone Tire and Rubber Co. distributes various mobile coupons’ via Mobiqpon’s applications, including a “Buy 2 tires and get one free” offer.
Similarly, Hollywood Video has run a “Rent 2 movies, get another movie free” promotion using Mobiqpon’s mobile couponing apps.
Quick-serve restaurant Popeye’s tapped Mobiqpons for a mobile couponing campaign offering free two-piece chicken dinners.
Bookstore chain Borders regularly offers 20 percent discount coupons via Mobiqpons’ apps, as well as special birthday offers for regular customers who share specific data.
OshKosh B’gosh, a children’s apparel company specializing in bib overalls, has distributed various mobile coupons via Mobiqpons, including “20 percent off your next purchase of $50 or more.”
Read more @ Mobile Marketer
To learn more about SMS based mobile coupons that do not require smartphone applications, visit Club Texting.
Palm Pre App Store Closing In On 700,000 Downloads
June 23, 2009 — Club TextingIt ain't one billion downloads, but the Palm Pre App store is off to a solid start:
On May 29th, 2009, 9 days before the device officially launched nationwide, the Palm Pre App Catalog went live with 4 apps (Classic, Sudoku, Today Show, and WHERE). By launch day (6/6/09), this number grew to 18 apps total and then jumped to 30 at the end of the first week (6/12/09), and has remained unchanged since. Compared to the other app stores we’ve seen so far, this number is a mere fraction on what we’ve experienced at launch, but there are a few factors that paint a picture as to why this isn’t an issue.
Check out this nice graph, courtesy of Medialets:
Read more @ Medialets
New From The Mobile Marketing Forum: MGM Grand's Mobile Marketing Strategy Revealed
June 3, 2009 — Club TextingLots of news coming out of this week's Mobile Marketing Forum. Here's a big story from MGM Grand:
The hotel chain plans to continue to use the mobile channel as a means of data acquisition and to use information collected to expand upon its existing on-property SMS offers. An MGM executive revealed some of the company’s plans and even gave the audience tips in terms of using the mobile channel.
Read more @ Mobile Marketer.
Holographic Text Messages - Whoa!
June 2, 2009 — Club TextingThis viral video has got to be about the coolest text message we've ever seen:
And the video:
(via textually.org)
Safeway Supermarkets To Offer Mobile Coupons
May 27, 2009 — Club TextingMediaPost's MediaDailyNews reports that Safeway has jumped into the mobile couponing game:
Tom Thumb and Randall's -- both owned by Safeway -- are currently cooperating with packaged-goods manufacturers General Mills, Unilever and Kimberly-Clark to offer shoppers 21 coupons for goods like pre-packaged tossed salad and children's cereal.
Read the entire article @ MediaPost.
Head over to Club Texting to learn more about mobile coupons, or read our white paper, the Club Texting Guide To Mobile Couponing.
Hyatt Launches A Very Useful Mobile Website
May 19, 2009 — Club TextingHyatt jumps on to the mobile web in a big way:
According to the official announcement from the hotel giant, Hyatt guests can now visit the mobile site to take advantage of the following features and more:
· Find and book a hotel by location
· Hyatt special offers
· View or cancel a reservation
· Web check in and check out
· Access Hyatt’s Yatt’it travel tips by country
Hyatt and its affiliates own, operate or manage hotels in 45 countries worldwide.
You can visit the Hyatt mobile site on a regular browser to get an idea of what they are doing.
Read more @ Mobile Marketing Watch
Depeche Mode Launches Very Cool iPhone App
May 13, 2009 — Club TextingMobile marketing watch has the details on a very cool iPhone app courtesy of Depeche Mode:
...
iDrum: Depeche Mode Sounds of the Universe is available for $4.99 on the Apple App Store (eat your heart out Nine Inch Nails) and includes “ten customizable kits” with sounds from songs on the album.
For those who love something to literally play with, you’re in luck. iDrum: Depeche Mode Sounds of the Universe also allows users to manipulate album sounds to create music by:
* Tapping the touch screen to play and record musical patterns
* Taking control of the rhythm of every drum sound and sample
* Remixing rhythmic patterns from the album or starting from scratch to make new musical creations
* Bringing sounds in and out of the mix to change the music
* Customizing patterns to create unique new beats
Read the entire story @ mobile marketing watch.
Pandora Sells 1 Million Songs A Month; 20% Through Their iPhone App
May 8, 2009 — Club TextingThe Pandora iPhone app is a must have for every iPhone user. It's one of our favorite websites to listen to and discover music at our desks. And when we're on the street their iPhone app supplies an unlimited playlist. So it makes us happy to hear this:
Users are buying about a million songs a month now from these affiliate links on Pandora, CTO Tom Conrad tells me. Of those, a solid 20% are coming directly from Pandora’s iPhone app, which includes an easy link to open the iPhone’s iTunes app, and buy a track. That’s really impressive considering that it’s just one phone that a relatively small percentage of their users use.
Read the entire article @ TechCrunch, which includes some out of this world revenue projections.
Improved Threaded SMS Chatting On Windows Mobile Phones
May 7, 2009 — Club TextingTo those Windows Mobile powered smartphone users wanting a better threaded SMS chatting experience look no further:
Read more @ IntoMobile
BlackBerry Recovers The Smartphone Throne
May 4, 2009 — Club TextingThe BlackBerry Storm hasn't exactly been the iPhone killer that RIMM was hoping for. Nevertheless, they managed to climb back to the top of the smartphone heap in Q1 2009. How? Discounts:
RIM’s consumer smartphone market share increased 15 percent to nearly 50 percent of the smartphone market in the first quarter versus the prior quarter, as Apple Inc.’s (Nasdaq:AAPL) and Palm Inc.’s (Nasdaq:PALM) share both declined 10 percent each.
Sounds like an excellent recession strategy.
Read more @ Biz Journals.
Mobile Apps Revenue Set To Explode
April 29, 2009 — Club TextingText messaging dominates mobile marketing at the moment. But what does the future hold?
As Apple has already distributed 1 billion apps for the iPhone, you can imagine how many impressions $25 billion dollars worth of apps could deliver if even a fraction of them were to include advertising.
Read more @ Media Bistro.
Is Android Turning Into A Viable iPhone Competitor?
April 23, 2009 — Club TextingA new AdMob report seems to indicate the T-Mobile G-1 is starting to catch on (we also hear that they've sold 1 million of them)
Read More @ Media Bistro
Globalization, Blogging & SMS
April 22, 2009 — Club TextingHow would you like to follow SMS-powered micro-blogs written by your favorite NBA stars...in Mandarin:
...
The initial players who'll be texting are Shane Battier of the Houston Rockets; LaMarcus Aldridge, Portland Trailblazers; Jordan Farmar, LA Lakers; Eric Gordon, LA Clippers and Spencer Hawes, Sacramento Kings.
What Recession? Mobile Marketing Keeps Going Strong
April 21, 2009 — Club TextingA new report from Jupiter Research confirms what many in the mobile marketing industry know (and have read about in many other places):
It’s no secret that display advertising has seen the largest hit, but the recession is not all to blame for the steep decline. Other forms of more targeted advertising have proved to not only be more cost efficient, but much more effective. Mobile marketing is holding steady through these tough times because it holds these two attributes.
What’s more interesting is that mobile marketing in general is seeing the same amount of investment that it did before the economic crisis even began, according to the report. Windsor Holden, principal analyst at Juniper Research, believes this could lead to the mobile advertising sector becoming more widely adopted by marketers than it otherwise would have without a recession.
Read more @ Mobile Marketing Watch
A|X Armani Exchange Launches Their First Mobile Advertising Campaign
April 17, 2009 — Club TextingArmani Exchange has jumped into the mobile advertising arena, as we suspect many other brands will when faced with declining revenues:
...
“The Armani Exchange Spring 2009 mobile advertising program gives A|X the opportunity to engage our customers in a timely, relevant and entertaining way,” said Tom Jarrold, senior vice president of global marketing and communications at Armani Exchange, New York.
Read more @ Mobile Marketer
Learn more about Mobile Marketing for retailers @ Club Texting
Greystripe’s iPhone Ad Units Win CTIA Top Prize
April 15, 2009 — Club TextingOne last item to report from this year's CTIA in Las Vegas:
So what exactly did they win the award for?
Read more @ Mobile Marketing Watch
Valpak Embraces Mobile Coupons
April 9, 2009 — Club TextingWe've been saying that mobile couponing (see our guide) is taking off for a while now. Now comes word that coupon giant Valpak has embraced the format:
The St. Petersburg, FL-based company claims it is focused on reaching people wherever they are, whether on social networking Web sites and on their mobile phones. With this move, Valpak joins rival Money Mailer with its own mobile initiatives for advertisers.
Read the entire article at Mobile Marketer or find out more about Mobile Coupons for your business at Club Texting.
What Happened Today In History?
April 2, 2009 — Club TextingNBC News recently launched a new SMS alert service that should appeal to history buffs:
Read more @ Textually