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4 Reasons Your Event Needs Mass Text Messaging


Effective mass text message marketing can help you maximize event attendance.

Mass text messaging should be in every event planner's toolkit. It doesn't matter if you are planning large conferences in the corporate world or a nightclub owner interesting in attracting more patrons to an upcoming special event. If event planning is part of your job description, reaching out to your audience via mobile can have many benefits for your business. Here are four reasons your event needs mass text messaging.

Simplifying Registration

Mass text messaging can be used to simplify the registration process for your upcoming event. Consider setting up a system where your mobile subscribers can preregister via their smartphones. This is beneficial for two reasons. First, it is more convenient for your audience, which means they may be more likely to register. It also simplifies things for your business because you can easily track who has signed up to participate in your event.

Build Interest Leading Up to Your Event

Do you have an impressive array of speakers on the docket for an upcoming event? Or maybe you've invited a popular musician to perform for the evening? Mass text messaging can be used to build interest and get people talking in the days and weeks leading up to your event. If you know your mobile subscribers will be excited about a particular speaker or performer, why not spread the word? It could help you maximize attendance because potential attendees will be excited about the schedule or set list.

Reminder Tool

How many times have you looked forward to something and then completely forgotten it was happening? Chances are you would have appreciated a reminder so you didn't feel disappointed after the fact. Mass text messaging is the perfect way to reminder your audience that your event is happening. Consider sending out a reminder message a day or two ahead of the scheduled date. This will help you keep your event fresh in the minds of your mobile subscribers, increasing the chances that they'll attend.

Gathering Feedback after the Fact

You can also use mass text messaging after your event to collect valuable feedback from your audience. Consider creating a quick poll or survey afterwards to see what your guests thought about the event. The information you collect will come in handy if you plan events frequently, as you can use it to see what worked and what didn't work so well previously. Mobile surveys and polls are quick and easy, so chances are you will get more responses than if you chose to ask for your audience's feedback via traditional channels like email or the mail.


Use mass text messaging to get your customers' attention before your next event.

Mass text messaging is a useful tool for every event planner. Whether you are involved in planning corporate networking events or you are simply interested in attracting more patrons to comedy night at your club, mobile can be used to streamline the registration process, generate interest, remind your audience, and collect feedback about your event. If you are interested in exploring how mass text messaging can benefit your business, try Club Texting for free today!

Stop Me If You've Heard This One: Using Humor in Text Marketing


Adding humor to your marketing campaigns is a great way to get your audience's attention.

Why did the chicken cross the road? To get to the other side! While this old joke has certainly seen better days, it probably served its purpose and grabbed your attention. Humor is an effective way to engage with an audience. As a result, many businesses have begun exploring how they can use humor an ice breaker for their marketing campaigns, as well as to boost customer engagement. If you are thinking about using humor to connect with your audience, here are four tips that can help you get your upcoming funny text marketing campaigns off on the right foot.

Keep Things Clean

The most important rule about using humor in your marketing efforts is to keep it clean. Steer clear of toilet humor or dirty jokes, as they can be damaging to your brand and may cause backlash from your mobile subscribers. Stick to amusing puns, plays on words, and simple jokes to add an element of fun to your text marketing campaigns. Keeping it clean will help ensure that your audience is amused, not offended.

Make It Short

Due to the brief nature of text messages, you have a limited amount of space to get to your punchline. Stick with short jokes or phrases that can be conveyed in under 160-characters. This can help you avoid overwhelming your audience with multiple messages, an approach which simply isn't funny. It can also help you keep your costs down on your marketing efforts.

Choose Wisely

Choosing your subject matter wisely is an important rule for using humor in your text marketing efforts. Consider avoiding potentially sensitive topics such as politics and religion, unless they are directly related to your business in some way. Sticking to topics that are near and dear to your brand can help boost your campaign's effectiveness. For an example, if you're a restaurant owner, try to get creative with some food humor. This approach is also a safe way to keep from unintentionally alienating your mobile subscribers. The last thing you want to do is offend a loyal customer, causing them to cut ties with your business.

Pay Attention to Your Voice

While you may enjoy sarcastic, dry humor in real-life conversations with friends, it's better to avoid this type of humor for your text message campaigns. Sarcasm doesn't always translate well onto the small screen of smartphones, and your mobile subscribers may end up being confused by your jokes. Instead, take a lighthearted approach to humor. Focus on using short jokes or puns that your customers will find amusing.


Make the most of your text marketing by lightening things up.

Incorporating humor into your text marketing efforts can help give your business a boost. But it can also backfire if you aren't careful about the type of humor you use and the subject matter. Make sure if you are using humor in your text campaigns to keep things clean, simple, and lighthearted. This will help you avoid any potential issues that could come up as a result of your approach. If you are interested in using text marketing to reach your customers, try Club Texting for free today!

Text Message Marketing: Permission Trumps Forgiveness


Always ask for your customers' permission before sending them texts.

We have all heard the old saying, "It's easier to ask for forgiveness than permission." In many life situations, this simple adage may be true. But when it comes to text message marketing, it could not be more false. If you are considering using text message marketing to attract the attention of your target customers, here are three reasons why it is critical to ask for permission to contact them rather than ask for forgiveness for sending unwelcome messages after the fact.

You Could Get Into Legal Trouble

In recent years, the regulations around mobile marketing have changed. Government agencies like the Federal Communications Commission have created rules about mass text message campaigns. Businesses must receive permission from their target audience in order to send potential customers offers via text. According to the rules, commercial businesses must get a written okay from mobile users in order to communicate through SMS message. Companies need to abide by these regulations or message could be flagged as spam and they may be opening themselves up to legal threats.

Creating a Mobile Subscriber List

To avoid getting involved in any unfortunate legal messes, business owners that choose to use text messaging to reach their audience usually build a mobile subscriber list first. This can be done in a number of different ways. Many companies choose to ask for customers' mobile numbers during the checkout process. For example, if you own a retail store, you may ask them to sign up for a mailing or mobile messaging list as they're completing their purchase. Other businesses might decide to create print marketing materials encouraging potential customers to text 'yes' to a specific number in order to receive special offers.

Taking a Cautious Approach

Once you have built your mobile subscriber list, it's a good idea to take a cautious approach to your first marketing campaign. Instead of simply sending offers to your list, consider having them opt-in again in order to ensure they are still interested in receiving communications from your business. This is beneficial for two reasons. Some customers may have forgotten that they subscribed to your list in the first place. It helps serve as a reminder for them, and helps protect your business. Many companies choose to lead off with a simple message that says something like, "Text YES to receive special offers from us." Being cautious is better than having to ask for forgiveness from mobile subscribers who aren't sure why they're receiving your messages.


Having your customers opt-in can help protect your business from potential legal issues.

Asking your mobile subscribers for permission to send text message communications is important. Not only will it help protect your business from any potential legal issues, it will also help you ensure that the people you are communicating with are actually interested in what you are offering them. Creating a mobile subscriber list and having your customers opt-in a second time can help you weed out the people who are interested in engaging with your business from those who aren't. If you are interested in creating a text marketing campaign, try Club Texting for free today.

6 Words to Help You Works SMS Text Marketing Magic


Certain words can help you create magic with your next text message marketing effort.

Want to add some magic to your next SMS text marketing campaign? There are some key words and phrases which can help you improve your response rates for your text marketing efforts. You can maximize your campaign's effectiveness by using phrases that convey urgency and exclusivity, making customers feel valued and important, and offering compelling incentives to your mobile audience. Here are six words and phrases that can help you add some magic to your next text message marketing campaign.

Limited Time

Chances are you've been intrigued by a limited time offer as a consumer. Many people simply cannot help being attracted to these special deals. Developing an SMS text marketing campaign which offers limited time deal for your customers helps create a sense of urgency, which will effectively pique their interest and increase the likelihood that your mobile subscribers will redeem your offer. A good example of a well-crafted limited time offer is a message similar to the following: 'Receive 20 percent off your total purchase for the next 48-hours only. Offer expires Saturday at midnight.' If your audience knows that your special discount or offer is only available for a short window, they'll be more likely to take advantage of the deal.

VIP Offer

It goes without saying that every customer wants to feel valued. Think about your own experiences as a customer, and how you've interacted with your favorite businesses in the past. Chances are the most memorable interactions have been moments where your favorite retailers or restaurants have made you feel important. If you want to up the ante for your audience, consider creating an SMS text marketing campaign that uses exclusivity to attract their attention. VIP offers and exclusive deals for mobile subscribers can make your customers feel like they are getting something special which isn't available to the general public. This can help you improve your conversion rates.

Free Gift

Who doesn't love getting something for free? Whether you are a retailer offering a free gift with purchase, or a restaurant owner offering a free appetizer or drink with a meal, using the word 'free' in your SMS text marketing campaign can help you attract a wealth of positive attention from your audience. This simple word is a powerful incentive for many customers. If you are interested in making the most of your next text marketing effort, consider offering your target audience a free gift that's available for a limited time only. They will feel compelled to take advantage of such a great deal!


Customers love to feel as though you value their business.

Every business owner wants to create magic with their marketing campaigns. A magical, compelling marketing campaign means more sales. Consider including the words 'limited time', 'VIP offer', or 'free gift' in your next SMS text marketing effort. These simple phrases are powerful and effective, and will help you improve your redemption rates on upcoming campaigns. If you are interested in exploring how text message marketing can benefit your business,try Club Texting for free today. Your mobile customers are waiting to hear from you.

Text Message Marketing Tenet: Don't Force It


Develop relevant offers that are interesting and appealing to your audience.

Have you ever fallen victim to an aggressive marketing campaign? Maybe you kept receiving calls on your landline from the same company even after you politely indicated you weren't interested; or perhaps a salesperson simply wouldn't leave you alone on a recent trip to the mall. While aggressive marketing tactics may be effective in some cases, businesses using this approach run the risk of frustrating customers. If you are thinking of using text message marketing to reach your audience, it's important that you don't force it. Here are three ways you can respect your customers' boundaries with your mobile marketing efforts.

Share Something Relevant

One of the easiest, most natural ways to get your mobile subscribers' attention is to share relevant offers. A relevant offer won't feel like an aggressive marketing tactic to your customers. It will feel like something special that's been created exclusively for them, a message that they are likely to appreciate and follow up on. If you are interested in building the relevancy of your campaigns, consider grouping your customers by interest or into a category segmented based on basic demographic data. This simple step can help you improve the relevancy of your offers.

Don't Be Aggressive

Congratulations! Your audience has opted in to receive text message communications from your business. Once you have their attention, it may be tempting to share multiple offers in rapid-fire succession to encourage them to take the next step. Unfortunately, sending a series of messages in a short time frame will likely have the opposite effect. Instead of encouraging potential customers to visit your business or make a purchase, this aggressive tactic can cause frustration and drive consumers away. Map out your campaign so that you distribute an initial message that's relevant and interesting, and then focus on timely follow-ups over the course of several days. Bombarding your audience with multiple text messages in a short timeframe can backfire.

Offer Them Options

While it may seem counterintuitive, it's a good idea to offer your mobile subscribers the option of opting out of your text message communications. Providing this option to customers is important for a few reasons. First, it leaves your audience feeling as though they have more control over the conversation with your business. Mobile subscribers can sometimes feel inundated by marketing messages, and giving them the option to opt out can minimize any potential frustration that could come along with text message overload. Adding an opt-out feature to your campaigns will not have negative consequences for your business. If anything, your customers will appreciate your flexibility, and be grateful for the option.


Aggressive mobile marketing can frustrate your target audience.

Nobody likes falling victim to aggressive marketing tactics. Bombarding customers with advertising messages can backfire, so it's important to brainstorm ahead of your campaign. Think about how you can deliver the most relevant offers to your audience and how to appropriately time your messages. It's also a good idea to offer your mobile subscribers the option of opting out. If you are interested in using text message marketing for your business, try Club Texting for free today!

Mobile Marketing: The Permission/Forgiveness Connection


Always ask for your customers' permission before sending them texts.

We have all heard the old saying, "It's easier to ask for forgiveness than permission." In many life situations, this simple adage may be true. But when it comes to text message marketing, it could not be more false. If you are considering using text message marketing to attract the attention of your target customers, here are three reasons why it is critical to ask for permission to contact them rather than ask for forgiveness for sending unwelcome messages after the fact.

You Could Get Into Legal Trouble

In recent years, the regulations around mobile marketing have changed. Government agencies like the Federal Communications Commission have created rules about mass text message campaigns. Businesses must receive permission from their target audience in order to send potential customers offers via text. According to the rules, commercial businesses must get a written okay from mobile users in order to communicate through SMS message. Companies need to abide by these regulations or message could be flagged as spam and they may be opening themselves up to legal threats.

Creating a Mobile Subscriber List

To avoid getting involved in any unfortunate legal messes, business owners that choose to use text messaging to reach their audience usually build a mobile subscriber list first. This can be done in a number of different ways. Many companies choose to ask for customers' mobile numbers during the checkout process. For example, if you own a retail store, you may ask them to sign up for a mailing or mobile messaging list as they're completing their purchase. Other businesses might decide to create print marketing materials encouraging potential customers to text 'yes' to a specific number in order to receive special offers.

Taking a Cautious Approach

Once you have built your mobile subscriber list, it's a good idea to take a cautious approach to your first marketing campaign. Instead of simply sending offers to your list, consider having them opt-in again in order to ensure they are still interested in receiving communications from your business. This is beneficial for two reasons. Some customers may have forgotten that they subscribed to your list in the first place. It helps serve as a reminder for them, and helps protect your business. Many companies choose to lead off with a simple message that says something like, "Text YES to receive special offers from us." Being cautious is better than having to ask for forgiveness from mobile subscribers who aren't sure why they're receiving your messages.


Having your customers opt-in can help protect your business from potential legal issues.

Asking your mobile subscribers for permission to send text message communications is important. Not only will it help protect your business from any potential legal issues, it will also help you ensure that the people you are communicating with are actually interested in what you are offering them. Creating a mobile subscriber list and having your customers opt-in a second time can help you weed out the people who are interested in engaging with your business from those who aren't. If you are interested in creating a text marketing campaign, try Club Texting for free today.

The Art of Making Mouths Water with a Text Message


A well-crafted text message can make potential customers hungry.

There are few things more delectable than getting a good deal on good food. If you are a restaurant owner that's interested in exploring how you can use text message marketing to increase foot traffic to your business with mouth-watering offers, there are a number of approaches you can take. Here are some tips that can help you craft a delicious text message marketing campaign that will whet your mobile subscribers' appetites.

Give Them Something Special

The easiest way to get a potential patron's attention is to offer them something special. Are you trying to increase foot traffic during dinner hours? Consider offering diners a free drink or appetizer with the purchase of their dinner entrée. Or perhaps your restaurant just opened and you are trying to raise awareness about your business. If this is the case, you may want to share something more general like a promotion that gives customers 15 percent off the total bill. Sharing a good deal with your audience is likely to catch their attention and entice them to take the next step and book a reservation.

Use Descriptive Language

Effective text messages strike a delicate balance between using descriptive language and keeping things relatively short. Messages should be appealing and interesting, but under the 160-character limit. If you are a restaurant owner, using descriptive language can get potential customers' mouths watering. For example, which of the following short passages is more delectable? "Get 10 percent off a burger" or "Hungry? Here's a ten percent off coupon for one of our delicious, juicy burgers." Adding a little bit of descriptive language goes a long way towards making a message more appealing for your customers.

Create an Informative Call to Action

Your call to action is much like dessert. Dessert is the most important part of every meal, and CTAs are the most important part of every text message. Potential customers need to know where your business is, when your offer is valid, and how they can redeem it. The call to action for your messages should clearly explain all of these things. An example of an effective call to action is as follows: "Show this message to your server at our 123 Oak St. location to get 10 percent off your meal. Offer expires Saturday at 5PM EST." It provides customers with the restaurant address, the offer, how to redeem, and how long it's valid. An effective CTA eliminates all confusion, making it more likely that potential patrons will take advantage of your restaurant's special promotion.


Using descriptive language in your campaign can encourage customers to stop in for a meal.

Want to increase foot traffic at your restaurant? Reach out to your customers via mobile! Creating a mouth-watering text message marketing campaign is as simple as following these three steps. By creating an enticing offer that uses descriptive, direct language, you'll increase the likelihood that potential customers will take the next step of booking a reservation at your restaurant. If you are interested in getting started with your first text message marketing campaign, try Club Texting for free today!

3 Reasons to Offer Your Customers a Loyalty Program


Text messaging can be used to support your business' loyalty program efforts.

Are you a member of a customer loyalty program? If you're a frequent shopper at a certain store, chances are the answer is probably yes. Loyalty programs are typically created as a thank you to customers. While many programs are structured differently, they usually have one thing in common. A good loyalty program offers something beneficial for loyal customers. Are you a business owner that's thinking of creating a rewards program? Here are three reasons why it's a good idea to take the next step.

Your Customers Are Important

It goes without saying that your loyal customers are critically important to the success of your business. Not only do they likely shop at your store frequently, they also serve as your unofficial brand ambassadors. These are the individuals who talk to their friends about how much they enjoy shopping with you. A loyalty program is a great way to thank them for their business and help you cultivate that relationship over time. Your loyal customers will appreciate the perks that they receive via the program, and your business will benefit from their ongoing patronage.

It Can Help You Attract More Customers

When you're a member of an amazing loyalty program that offers unique perks, you're likely to tell your friends about it. A well-crafted loyalty program can help you earn customers in a couple different ways. First, it makes it more likely that existing customers are going to spread the word about your business. After all, who doesn't love a good deal? You can also use your loyalty program as a tool to grab the attention of one-time customers, offering them special offers for shopping with you again. It's a win-win for both your business and your customers.

Mobile Makes the Process Easier

Many businesses have now harnessed the power of mobile to support their customer loyalty programs. Some may choose to use timed text messages to stay in touch with their audience, offering them special, targeted deals that are based on their past purchasing behaviors. Others may tie in their loyalty programs with an existing mobile application so that customers can find everything they're looking for in one place. If you don't have an existing mobile app for your business, consider using text messages to transmit relevant offers to your loyal customers. Over time, you can analyze the data from your ongoing communications to develop more effective, enticing coupons and perks for your loyalty program members.


You can use mobile to share special loyalty program offers with your audience.

Loyalty programs are beneficial for both businesses and customers. Program members get tangible perks, including percentage off coupons, notifications about special sales or events, and unique discounts that may not be available to others who aren't enrolled. From a business standpoint, a well-crafted loyalty program can help you improve customer retention, attract the attention of a new audience, and tailor your marketing messages over time to improve relevancy. If you are thinking of creating a customer loyalty program for your business, there's no better time than now to get started. Consider using text messaging to support your program efforts, and try Club Texting for free today!

Mastering the Art of the Timely Text Message


An ill-timed text message can confuse your mobile subscribers.

Have you ever received a text from a business that left you scratching your head? Perhaps you received it late on a weeknight or maybe after a limited time deal had already lapsed. When it comes to text message marketing, timing is both an art and a science. A well-timed message can mean the difference between customers feeling excited about your brand or slightly confused. If you are using text messages in your business marketing toolkit, here are some tips for timing them right.

Learn about Your Target Customers' Behaviors

Part of the art of timely text messaging is learning about your target audiences' behaviors. Understanding who your mobile subscribers are and what a typical day looks like for them can help you time your text messages more effectively. For example, are most of your mobile subscribers college-age students or are they young professionals working 9-5 jobs? What are their daily patterns? Do they shop or eat at restaurants frequently during lunch time hours? Talking to your customers or conducting a short survey can help you learn more about them. The more you know about your target audience, the better you will be able to time your text marketing efforts.

Think about When You Want Them to Pay Attention

Another important thing to think about when it comes to timing is the type of offer you're sending. For example, are you a restaurant owner that's hoping to capture the attention of the lunch crowd with a special discount? Or maybe you are hoping to drive more foot traffic to your business for happy hour on a Friday evening. Take a look at what you are trying to accomplish with your offer before you schedule a time to distribute. To some degree, the type of text message you will share with your mobile subscribers will dictate the appropriate time to send it.

Avoid Certain Times

While it may seem obvious, it's important to avoid certain times with your text messages. It's a good rule of thumb not to distribute messages early in the morning or late at night. You may also want to avoid typical commute times if your target customers are already in the workforce. While you may be able to capture the attention of some people taking public transportation to get to and from work, you will likely miss a good portion of your audience that commutes by car. Avoiding certain times of day can help you get the highest possible reach for your mobile marketing efforts.


Timing text messages effectively is an art and a science.

Timing is important when it comes to text message marketing, but many business owners have trouble timing their campaigns properly. There are a few key factors to look at as you are scheduling your text message marketing efforts. Learning about your target customers' behaviors, timing your messages according to the type of offer you're sending, and avoiding certain times of day can help you get the best response from your campaign. If you are interested in getting started with text message marketing, try Club Texting for free today.

What's a Drip Campaign and How Can it Work for Your Company


Drip campaigns are an effective approach to initiating ongoing mobile communications with your target audience.

There are a number of different approaches to mobile marketing. Some businesses choose to launch limited time offers to get their target audience's attention; others take a different approach and create a drip campaign. While there are advantages to both approaches, many prefer to send ongoing communications via a drip campaign. If you are interested in getting started with text message marketing and you're wondering what the best approach is for your business, here is some helpful information about how drip campaigns work.

What is A Drip Campaign?

A drip campaign is a mode of text message marketing in which a business sends multiple messages to potential customers over a period of time. Typically, companies will work with a mobile developer to time their messages effectively in an effort to get the best possible response from recipients. Most often, customers opt-in to a certain group that's based on a keyword which a business creates in the early stages of their campaign. After they've opted in, recipients receive text messages as often as the business running the campaign chooses. For example, if a company is using drip text marketing to draw attention to an exclusive weekend event, they may send texts to potential customers every 12 hours from Wednesday through Saturday night when the event begins.

Why Is this An Effective Approach?

Drip text marketing is effective for one major reason. Instead of just sending one message that can potentially get lost in a recipient's inbox, businesses opt to send multiple reminders to potential customers. This increases the likelihood that your target audience will actually remember your event or offer. Since texting is such a quick means of communication, and recent data suggests that mobile subscribers in the 25-34 demographic receive an average of 1,130 texts per month, it can be easy for messages to get lost in the shuffle. If you are interested in getting your message above the noise, a drip campaign can help you achieve your goal.

How to Get Started

Getting started with your drip campaign is simple. First, it's important to have a specific goal in mind. Sending ongoing messages to customers about something generally related to your business may not be the best approach. If you have a special limited time sale or an exclusive VIP event coming up, you may want to draw attention to your business with a drip campaign.

Pay close attention to your calls to action as you're creating your messages, and keep texts short, yet direct. You want your customers to know exactly what the next step is as you are distributing your messages. Think about timing as well, both in terms of how much lead time you want to offer customers and how often you want your messages to be distributed. After you've done some brainstorming, reach out to a mobile developer to get started.


A well-timed drip campaign can help you grab your customers' attention and give your business a boost.

Are you interested in exploring a drip campaign for your company? If you want to reach more customers ahead of a special event or sale, try ClubTexting for free today! Your target audience is waiting to hear from you!

How to Craft a Time Limited Text Message


A compelling limited time text message is hard to resist.

Act now! This offer is available for a limited time only! Chances are you've seen many variations of that slogan on television commercials, print advertisements, and products on store shelves. Many businesses launch 'limited time' marketing campaigns in order to turn potential customers into buyers. This tried and true advertising strategy is popular because it works. If you are interested in grabbing the attention of more customers with your upcoming mobile marketing efforts, here's how to craft a limited time text message that will give your business a boost.

Apply a Short, Yet Realistic Timetable

If you want your limited time text message campaign to be a success, it's important to choose the right timetable. You want to strike the perfect balance between something that's short enough to create a sense of urgency for your customers, yet realistic. It's important to give them ample time to visit your business and take advantage of the offer. Since texting is such a fast-paced means of communicating, limited time offers should be structured slightly differently than if you were running a limited time print campaign. Otherwise you run the risk of your customers forgetting about the offer altogether.

Consider distributing your text, and giving your customers a day or two to redeem your offer. For example, if you are trying to get patrons into your restaurant for an upcoming weekend event, you may want to send your text message on a Wednesday and say that the offer is valid from Friday to Sunday. This gives people enough time to plan, but not so much time that they'll forget you sent them a message in the first place.

Make Your Call to Action a Priority

Your campaign's call to action should be a top priority when crafting a limited time text message offer. It's important to remember that you only have a limited amount of space, and keeping things short and direct is beneficial in a couple of ways. A well-crafted call to action can help heighten the sense of urgency of your limited time campaign. It can also help capture your recipients' attention more successfully than a longer text message. Recipients don't necessarily want to have to scroll down to read a longer message. One example of an effective CTA for a limited time campaign could be something like the following. "Redeem this offer in the next 48-hours at our Main St. location." It's short, to the point, mentions a timetable, and tells customers how to redeem your offer. Creating a sharp call to action can help make your limited time text message campaign more effective.


Use limited time text message offers to connect with more customers.

Limited time offers are an effective way to grab the attention of potential customers. The simple fact is that everyone loves a good deal, and applying a short timetable to your offer can help increase redemption rates. If you are thinking of launching a limited time text message offer for your business, focusing on timing and developing a compelling call to action can improve your chances of success. Try ClubTexting for free, and start building your text message campaign today.

The Absolute Importance of the Useful Text Message


A useful text message can help turn potential customers into loyal ones.

Businesses large and small are using mobile marketing to engage with customers. If done right, text message marketing can help you raise awareness about your company and drive sales. But many businesses are hesitant to get started, despite the potential benefits. One of the most common reasons that business owners steer clear of text message marketing is that they are concerned about their messages being categorized as spam. While this concern is valid, there are several ways to ensure this doesn't happen. Here's a basic guide to creating useful text messages that will help you connect with customers.

Make Sure Your Messages Are Relevant

One of the best ways to create a useful campaign is to make sure that your text messages are relevant. Sometimes this means dividing up your mobile subscribers list to send targeted offers to a particular customer segment. For example, let's say your nightclub is having a ladies' night this weekend and you are interested in getting the word out. Chances are you would probably want to focus on disseminating the message to your female customers because it's one that's specifically relevant for them. As you are developing your text marketing campaigns, keeping your audience in mind can help improve the relevancy of your messages.

Offer Something Valuable

Another way to build a more relevant campaign is to offer something valuable to your target audience. This could mean different things for different businesses. For some, it may mean sharing a coupon or discount code via text message. For others, it may mean connecting with existing customers to draw their attention to a new product or service being offered. Your audience is more likely to take action if your text marketing campaign highlights a relevant, intriguing incentive. A well-crafted offer is a win-win for both your business and your customers.

Cultivate Relationships with Customers

If your business is no stranger to text message marketing, and you've had success with this approach in the past, you may want to consider using it as a tool to cultivate relationships with your existing customers. Whether that means sending out a greeting to them during the holidays or personalizing your campaigns to create offers that are more relevant for a specific audience. For example, if a subset of your customers purchases a certain product regularly, you may want to send them an offer for a future purchase. This approach to text message marketing can be used to help build customer loyalty.


Focus on creating useful offers for your audience to get the best return on your campaigns.

There are a number of things you can do to make your texts more useful for your target customers. Focus on creating relevant text messages, offering your customers something valuable, and using text message marketing as a tool to cultivate relationships with your existing customers. It's time to get started with mobile for your business. If you're interested in learning more or crafting your first campaign, try ClubTexting for free today!

3 Reasons Mass Texting Beats Email Marketing


Mass texting beats email marketing in a few different ways.

Things are very different than they were just a decade ago. Mobile technology and the Internet have made it easier than ever for us to communicate with one another. These tools have also opened up many new doors for business owners interested in connecting with their target audience. But is one approach to marketing more effective than another? A quick look at the data shows that mass texting beats email marketing in a few different ways. Here are three reasons to consider mass texting over email for your upcoming advertising efforts.

Mass Texting Campaigns Have Higher Open Rates

Did you know that the average open rate for an email campaign is only around 22 percent? That means if you're relying on email marketing alone to reach your audience, nearly 80 percent of your customers may be missing your message. By comparison, text messages have an open rate that is closing in on 100 percent. The latest data suggests that 98 percent of texts are opened. Both marketing approaches require that your customers opt-in somehow to receive communications from your business. Wouldn't you rather allocate some of your marketing spend to reach almost all of your audience rather than just a small portion?

Recipients Are More Likely to Click-through

Not only are mass texting campaigns more well-received by potential customers than email, your recipients are also more likely to take action. Text messages are fast-paced by nature, an immediate form of communication designed to elicit a quick response. Emails often sit in a customers' inbox for a while before they are opened. The fast-paced nature of mass texting works in favor of businesses sharing compelling calls to action with recipients. A recent survey by FunMobility suggests that approximately 36 percent of mobile customers take further action upon receiving a text message from a business. Email click-through rates average around 3.2 percent, according to recent data from MailChimp.

The Audience is Larger

There are more mobile subscriptions than there are people in the world, and mobile users are more attached to their phones than ever before. If you are interested in a large audience, mass texting is a relatively inexpensive and easy way to do it. This is true whether your customers are located in a remote corner of the world or just down the road from your business. While there may be more email addresses than mobile subscriptions, it's worth noting that your audience is more likely to actually read texts from your business. This makes your overall mobile audience is much larger than your email audience.


Mass texting allows you to reach more customers than email marketing alone.

While many business owners may be happy with the results of their email marketing efforts, a mass texting campaign represents and important opportunity. If you want to get your message across, get your customers to take action, and connect with a larger audience, consider exploring text marketing for your business. A well though-out mass texting campaign can help you increase your sales. Try ClubTexting for free today - your customers are waiting to hear from you!

How Much Can You Say in 160 Characters? A Lot...


A short, well-crafted text message is an effective way to get your customers' attention.

What is 160 characters long and interesting to your customers? The answer is an effective SMS message. The key word here is effective because it is possible to send an SMS message that's longer than 160 characters. But in many cases, it's better to keep things brief. While 160 characters may not seem like enough space to get your message across, it can be if you take the time to develop an effective campaign and call to action. Here are a few reasons why keeping your text marketing communications short is important.

It Can Help You Reduce Your Marketing Costs

As compared with other forms of marketing, SMS messages are a relatively inexpensive way to reach your audience. But if you are interested in staying on budget, one way to do so is to limit your messages to 160 characters. There are two reasons why this is beneficial for your business. The first is that you can avoid the added cost of sending multiple messages to your customers in order to alert them of your campaign. The second is that more customers are likely to read your message, which can result in more sales for your business. Not only are you saving money, there's also the added potential to drive more sales.

You'll Reach More Customers

Today's customers have a short attention span. If you are not getting your point across in the first 160 character SMS message to your audience, you may be missing out on reaching potential customers. Your first message needs to be something compelling so that your audience feels like they must opt-in to receive more communications from your company. Unless your campaign is engaging from the get-go, mobile users may be inclined to ignore your messages.

Your Calls to Action Won't Go Unnoticed

Chances are you want your mobile audience to take action, or it's likely you wouldn't be exploring SMS marketing for your business. Whether you are interested in alerting potential customers of a new product, offering a special discount, or enticing them with a free gift, you want to make sure your recipients understand the campaign objective and take the appropriate next step. By keeping your messages short and direct, you are forcing yourself to make your call to action a priority. Rather than trying to get your point across in multiple SMS messages, spend the time writing a quick text with a compelling CTA. This way, your calls to action will be in the spotlight, and they won't go unnoticed by your audience.


When it comes to SMS marketing, it's a good idea to keep your texts short.

There's no scientific reason for the 160 character limit imposed on SMS messages. It was actually arbitrarily decided by a technology developer during the earliest days of the concept. But there are a few good reasons to abide by it when launching a text marketing campaign for your business. Staying under this limit can help you reduce your marketing costs, connect with more customers, and get your audience to take action. If you are interested in getting started with a text marketing effort for your business, try ClubTexting for free today!

3 Reasons SMS is so Important in Schools


Mass SMS can help you share important messages with your students quickly.

Does your school have a no text messaging allowed rule in place? It may be time to reconsider! Mass SMS is an effective marketing tool for businesses, but it's also a practical method of communication that can be used in other contexts. In recent years, many schools have been using mass texting to share important announcements with teachers, students, staff members, and parents. If you are an education administrator that's been considering mass SMS as a communications tool for your school, here are three reasons why it is so important.

Mass SMS is Effective

Smartphones are popular with teenagers as well as adults, and texting has become a prevalent means of communication in recent years. This has two important implications for you as a school administrator. The first is that parents, teachers, staff, and students are likely to own or have access to a mobile phone. The second is that they are probably using it to send and receive text messages regularly. This means that if you are interested in reaching a specific audience, mass SMS is an effective channel for getting your message across. Imagine being able to share an important message with everyone connected to your school in a matter of seconds. Mass SMS is a simple, effective, and inexpensive communication tool.

It Can Be Used In Many Ways

Are you interested in opening up the lines of communication among staff members at your school? Or perhaps you are hoping to use mass SMS to share important announcements with parents of your students? No matter what your communications goals are for the school year, mass SMS can help you achieve them. If you'd like to use texting as a tool to create more collaborative working relationships among your teachers, you can do it. If parent/teacher conferences have been poorly attended in the past, a well-crafted mass SMS campaign can help you increase parent participation. Mass SMS can also be used to connect with your students and share important school announcements.

It's Useful in Emergency Situations

While it isn't something any school administrator wants to think about, emergency situations have occurred at schools around the country. We often hear media reports of terrible situations like bomb threats and school shootings. In the event that a potentially life threatening situation occurred at your school, do you have an effective means of notifying people in order to protect them from harm? Mass SMS can provide an effective vehicle for notifying your students, staff members, and parents about potentially harmful situations quickly. In this way, this unique communication tool can actually be a life saver.


Consider using mass SMS as a communications tool for your teachers.

Mass SMS isn't just a business marketing tool. It's a practical way of sharing important messages with large audiences. Mass SMS can be used to transmit school-wide announcements with parents, alert students of potential emergencies and threats, and improve communication and collaboration among staff members. If you are interested in exploring mass SMS for your school, try ClubTexting for free today.

Will Apps Give Way to More Text Marketing


Entertainment apps are among the most popular downloads among consumers.

It's no secret that the mobile app market has exploded in recent years. In 2013, Apple announced that there were over a million applications available for download in iTunes. Many of these apps are paid apps and the market is expected to tip the scales at $77 billion by 2017. That's a lot of downloads.

Though many businesses have been developing branded mobile apps in recent years, data suggests that most consumers aren't particularly interested in downloading enterprise applications. The bulk of downloads are for entertainment. This piece of data has important implications for businesses interested in reaching new customers through mobile. Instead of relying solely on a branded application for potential customers to download, a better strategy may be to focus on an integrated approach or scrap the app idea altogether. Here's why many businesses are choosing text marketing after experimenting with mobile apps.

Entertainment Apps Reign Supreme
Recent data suggests that the most popular mobile apps are games. Nearly 22 percent of overall app downloads last year fell under this particular category. Business related mobile apps represented just 9.9 percent of total downloads. While mobile owners are using their devices to engage with businesses, they aren't necessarily doing it through branded mobile apps. Channels like social media and text messaging are popular among consumers interested in connecting with their favorite brands.

Personalized Marketing via Text

One of the reasons why many companies prefer to use text message marketing to reach their audience is because of the personalization factor. Instead of giving users a standard experience such as what they'd get from a mobile app, businesses can craft a text marketing campaign that allows users to opt-in for specific information. Companies have the option of customizing campaigns via geographic location, or tapping into data about subscribers' previous purchases to deliver highly relevant and customized offers. Businesses are realizing that in order to get their message heard above the noise, they need to focus on personalization with their mobile marketing efforts.

Text Messaging Costs Less

Developing a mobile application can be costly for businesses, and the return on the investment may not be worth the money the app costs to create. Many companies are choosing to use text marketing instead of app development because it costs less overall. Text messages are also a reliable means of reaching a large, global audience, whether you're interested in connecting with current clients, potential customers, or your employees.


There are over a million apps available for download today.

In 2015, text messaging as a means of communication will continue to grow in popularity. Companies looking for the best return on their marketing efforts should consider adding text marketing to their advertising toolkit. Campaigns can be personalized easily and texting is an inexpensive and reliable way to reach potential customers. If you are interested in exploring how you can use mobile for your business, shift your focus away from mobile apps and towards text marketing. It's a tried and true approach that works. Get started with your own campaign and try ClubTexting for free today.

Shocker! Millennials Really Respond to Text Messages


Text message marketing can help your business connect with more Millennials.

We've got some big news! Consumers in the 18-34 year age demographic are in love with their smartphones. While this may come as no surprise to companies that are using text message marketing to reach a Millennial audience, some businesses have yet to embrace the power of mobile in 2015. If your company hasn't added mobile to its marketing toolkit, you could be missing out on reaching potential customers. Here are some important things to note about text message marketing and reaching Millennial consumers.

Millennials and Smartphone Usage

The 18-34 year age demographic is a large and growing customer segment. This particular audience is among the most connected consumers in the world. They love their smartphones, and rarely leave home without them, which is why it makes sense for businesses to try and reach this particular audience via mobile marketing. Recent data suggests that a staggering 85 percent of Millennials in the United States own a smartphone. In terms of overall numbers, that's a potential audience of over 66 million people. Companies tapping into the power of mobile to reach this important customer segment are seeing valuable returns on their investment.

Why Text Message Marketing Works

Text messaging has become an increasingly prevalent means of communication over the past decade. Texts are a quick and effective way to send simple messages, and it's usually quicker to text someone than it is to make a phone call. From a business marketing perspective, the fast-paced nature of texts works in a company's favor. 90 percent of texts are read within a few moments of receipt, and mobile users have become more receptive to receiving marketing messages via text as long as they are timely and relevant. It's also worth noting that overall open rates for text messages are close to 100 percent. If you can encourage customers to subscribe to receive your messages, you can be sure that they are opening and reading what you send.

What Kind of Response You Can Expect

It can be challenging to gauge what kind of response you'll get from your text message marketing campaign. It depends on a few factors, including the size of your subscriber list and how many people opt-in to receive communications from your business. While there are some uncertainties, there's a wealth of potential that comes along with using text message marketing to reach a Millennial audience. Not only are you connecting with your audience through a channel that they are using frequently, there's also an opportunity to reach a large number of 18-34 year old consumers.


It's no surprise that Millennials are attached to their smartphones.

While it may come as no surprise that Millennials are using their smartphones and responding to texts, many businesses haven't begun using mobile as a tool to reach this key customer segment. Given the latent potential associated with text message marketing, there's no better time than now to add it to your business advertising toolkit. If you are interested in launching a text message marketing campaign for your business, try ClubTexting for free today!

How to Use Social and Text Message Marketing Together


Text message marketing can help you connect with more customers this year. Photo credits: danielfoster.

You know the old saying, "Don't put all your eggs in one basket." When it comes to marketing, it certainly holds true. While you may be reaching some customers by focusing your marketing efforts on one channel, an integrated marketing strategy can help you attract more patrons to your business this year. If you're already using social media or mobile marketing to reach your target audience, you're off to a good start. Here's how to use the two channels together in order to maximize the impact of your marketing campaigns.

Learn More About Which Social Networks Are Popular with Your Audience

Before you jump into social media, it's important to find out which sites are most popular with your audience. To gather the information you need, you can either talk to your customers informally while they are hanging out at your club or restaurant or conduct a formal customer survey about social networking behaviors. This is an important step in the marketing process. After all, you wouldn't want to waste your time sharing content on a social networking site that's unpopular with your target audience.

Use Social Media for Networking

After you've determined where your customers are spending time online; it's time to get started with social media! Create an account for your business and share some interesting content. Rather than using social networks exclusively for promotional purposes, consider engaging your customers in a dialog. Creating an interesting, fun social media presence will help draw attention to your business. Remember, social media is the new word-of-mouth, so it's important to add some personality to your social networking presence in order to maximize your return.

Get Started with Text Marketing to Share Special Promotions

Social media and text message marketing can complement each other very well if businesses use these channels correctly. Many businesses use social media to not only engage with customers, but to collect important information about their audience. Demographic data such as age, sex, location, and interests collected through your business social media profiles can be used to create more personalized text message marketing campaigns. There's a lot of buzz about personalization in the mobile marketing industry today, and there's a good reason for it. Personalized marketing campaigns help businesses stand out with their target customers. If you are interested in developing a more effective text message marketing effort, taking a look at your businesses' social media profiles can help you personalize your campaigns.


Use social media and text marketing together to broaden your reach with potential customers. Photo credits: peterras.

Taking an integrated approach to your business marketing efforts can help you reach a larger audience. Before you get started with social media, make sure to find out which channels will be the most impactful for your business. Once you've determined which social networks your customers are using most frequently, start engaging with them on these platforms. Use text message marketing to share information about special promotions and complement your social media marketing efforts. If you are interested in launching a text message marketing campaign for your business, try ClubTexting for free today!

4 Ways to Fill Your Nightclub's Dancefloor in 2015


Make your club the hottest spot in town this year. Photo credits: whiskeytango.

It's a new year, and it's time to take things up a notch to attract new patrons to your nightclub. Whether you've recently opened your establishment or are simply interested in making some changes to your business to connect with new customers, there are a number of things you can do to fill your nightclub's dance floor in 2015. Here are four approaches you can take to make your business the hottest party spot in town.

Find out What Your Customers Want

The best way to make your business more customer-friendly is to connect with your target audience. Ask your customers what they'd like to see from your business this year. You can conduct an informal or formal market research campaign to collect their feedback. Consider asking about your food and drink menus, music, and general nightclub atmosphere. Use the input you gather from your audience to make improvements to your business in the new year.

Get the Word out on Social Media

If you are interested in attracting a younger audience to your nightclub this year, consider getting started with social media marketing. Social networking is the new word-of-mouth marketing. Spend some time learning more about which social media sites are most popular among your audience, and create a profile. Add links to your social media profiles to your print marketing materials and your menus. This will help you establish a following of existing customers. Use this channel to share special promotions with your customers and engage them in conversation.

Introduce Themed Nights

One way to set your nightclub apart from others nearby is to introduce themed nights. For example, you may want to have a designated ladies night each week where female club goers receive a special discount, or a singles night where those who are unattached can come and mingle. Themed nights can add an element of fun to your establishment, and that element of fun is what's going to help fill up your dance floor this year.

Use Text Marketing to Reach New Customers

Another effective way to connect with a younger audience is through text message marketing. Younger consumers communicate via text message more frequently than traditional phone calls. As consumers have become more connected to their mobile devices, they've become more open minded about connecting with businesses through their smartphones. Consider working with a mobile developer to create a text marketing campaign for your business. If you want to make the most of your first campaign, entice customers to opt-in to receive communications from your business with a special promotion. Develop an offer that potential customers simply cannot refuse, and your business will be booming before you know it.


Pack your dance floor this year by revamping your marketing. Photo credits: kalooz.

If you're interested in getting new customers through the door this year, there are several approaches you can take to accomplish your goals. Consider talking to your customers, embracing social media, introducing themed nights, and exploring text message marketing to reach your audience. Get started with your first text marketing campaign and try Club Texting for free today. New patrons will be filling up your dance floor in no time!

4 Ways to Improve Your Marketing in 2015


Attract new customers with some fresh marketing campaigns this new year.

The new year is a great opportunity for a fresh start. This is true for both individuals and businesses. If your marketing efforts were less impactful than you'd hoped, it's time to step up your game in 2015. Whether you're interested in reaching a new audience or reconnect with existing customers this year, there are a number of approaches you can take that will help you achieve your business goals. Here are four ways to improve your marketing in 2015.

Revisit Past Campaigns

The best way to create more effective marketing campaigns is to learn from past successes and failures. Take a look back at some of your previous promotions, and spend some time trying to identify common elements. For example, are particular deals more appealing to your customers than others? Did timing play a role in campaign success? Is one marketing channel more impactful than another? Revisiting past efforts is the first step towards developing more effective campaigns this year.

Talk to Your Customers

One of the best ways to find out what your customers want from your business is to ask them. Conducting some formal and informal market research can help improve your marketing efforts this year. Talk to your customers when they visit your business, ask them what types of promotions grab their attention, if there are ways you can improve your food and drink menu, and how you can enhance their experience in 2015. Use the information you gather to map out your marketing plans.

Explore New Channels for Promotion

If your marketing efforts left something to be desired in 2014, it may be worth exploring new channels for promotion. Sometimes it's not your promotions themselves that are the issue; it's that you aren't choosing the best avenues to share information with your customers. This year, consider trying something different like a text message marketing campaign. Well-crafted text campaigns have high open rates and are an effective way to reach your customers.

Pay Attention to the Results

Are you tracking the results of your marketing efforts closely? If not, it's time to start. The best way for you to determine whether a marketing campaign is effective or not is to track the response from your customers. How you track this data depends on the channel you're using to reach your target audience. For example, if you launch an ad campaign online, there are platforms that allow you to monitor your click through rates. Paying attention to the results of your ongoing marketing efforts can help you create better campaigns.


Get people talking about your business in 2015.

It's time to refresh your marketing efforts and reach more customers this year. If you're interested in taking things up a notch in 2015, start by revisiting past efforts, talking to your customers, expanding your marketing horizons via new channels, and paying attention to campaign results. These four steps can help you achieve your business goals this year. Click here to learn more about how you can reach new customers with your marketing campaigns today!

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