How Local Retailers Can Use Text Message Marketing to Reach Customers Nearby

Whether you have a brick and mortar store, a club, a restaurant, a salon, or another type of local company, it's important to target your marketing efforts to the potential customers that live near your business. In order to expand your reach with a local audience, it is essential for your business to advertise digitally and explore mobile marketing to connect with customers. According to data from comScore, about 55 percent of Internet usage is undertaken on mobile devices. Additional data from Integrate Media Group emphasizes that many online searches, approximately 4 out of 5, are conducted to find local information, and the same percentage of people want to see ads that are targeted to their location.

Reach local customers with text message marketing.

There are many marketing channels available for local retailers, but one effective way to reach your nearby customers is through text message marketing. Before you send messages to any mobile users, you need to have their explicit permission. Therefore, it's important to advertise your mobile program to your local customers so that they will opt-in to receive offers, deals, and other notifications from your business.

In-Store Advertising for Mobile Program

One of the easiest ways to encourage local customers to participate in your mobile program is to advertise it in your store. This strategy works well because you will be targeting those who already are customers, increasing the chance that they will be interested in receiving mobile offers and other information sent via text.

Take advantage of the free space inside your store for advertising.

A simple poster or banner prominently placed can tell your customers about your text message program and provide instructions on how to subscribe. You can also add a call to action that encourages mobile users to send a text message to a keyword on other advertisements around your store. You can further motivate customers to opt-in by offering a special discount or offer redeemable that day if they subscribe to receive text message updates from your business.

Direct Mailings About Your Mobile Offers

Direct mailings are a traditional way for retailers and other businesses to let those within a specific geographic location know about their business as well as any special offers or discounts. If your goal is to increase subscriptions to your mobile program, you can send out a direct mailing including information about your text message offers.

Include a call to action in your direct mailing that encourages potential customers to opt into your text service.

If you are looking for a good reason to send out a direct mailing to try to increase your sales, then you can use your mobile campaign as a reason to communicate with your potential client base. Again, it always helps to offer some incentive for signing up to receive text messages from your business, such as a special offer or discount.

Targeted Online Advertising to Geographic Area

Your online advertising can also be easily targeted to a specific geographic area. Google AdWords, one of the most widely used marketing tools for online advertising, offers location targeting that allows you to choose the location in which your ads are seen.

Targeted online advertising ensures only those in your service area see your ads.

You can target globally, or target your reach to a particular zip code, city, county, state, or other service area. Many other online advertising companies similarly offer ways to target your marketing campaign to your service area.

When you develop your online advertising efforts, you can include specific messaging about your mobile program in the ads. Alternatively, you can add it to your website and landing pages so that when a potential customer clicks through they have an opportunity to sign up for your mobile program. Text message marketing can help you easily reach those within your service area and prompt them to visit your business. For ideas on how to increase your sales with SMS messages, read this helpful ClubTexting blog post.

Making Your Email and SMS Marketing Campaigns Work Together

While to some, email and SMS marketing seem very different, the reality is that they have quite a few similarities. With the help of both technologies, a company can promote its services or products and ensure it connects with potential or current customers to make conversions.

In the world of marketing, think about integrating promotional endeavors into a single, cohesive campaign. Both SMS and email marketing can bounce off one another, while maintaining your customers' attentions.

Add SMS-based call-to-actions to your emails

To increase the pizzazz of your emails and to connect them to your SMS marketing endeavors, add an SMS call-to-action at the end of your email. For example, you can send emails informing the recipients that they can get a discount if they send a text to a particular phone number. This way you will be able to obtain a potential customer's phone number, and at the same time you make the process worthwhile for the user because - let's face it - getting discounts is always great.

Send SMS reminders after your emails

Once your marketing email has been sent, send reminders via SMS. For example, you could send an SMS message to customers who, in the past, purchased a theater ticket because of one of your email marketing campaigns on the day of the performance, reminding your customer that it's the day of the performance. You could also send emails to follow up on SMS marketing messages.

Reconnecting with stagnant subscribers

There are times when you send lots of emails but a group of users aren't responsive. Of course, the first step would be to lessen the frequency with which you send emails to your customers, but you can also send a message via SMS to check up on those non-responders. The downside to email is that messages can accumulate throughout the day, and in many situations people will just have a hard time going through them all. With SMS, a response is often given much more quickly.

Captivating and maintaining your audience's attention

With the help of email marketing, you can get a massive amount of potential customer data, and you should integrate your SMS marketing here as well. Sharing information such as discount codes in your emails as well as your SMS campaigns makes people read both of them, and you are bound to get much better exposure because of that, not to mention that you will have a higher chance of obtaining conversions if you combine both marketing campaigns efficiently.

You can add links in both

The main idea here is to seamlessly integrate links into both your email and SMS strategies to promote a better image for your business and, at the same time, bring in better branding efforts. And, of course, to get potential customers to visit your site and blog.

SMS and email marketing can easily work together to make your campaign a success; all you have to do is find a way to integrate them cohesively into your promotional endeavors.

The writer of this article is a professional blogger and writer. If you want to read more articles from Bilal Ahamd. Visit his blog or follow him on twitter @techmaish.

5 Creative Ways to Boost Mobile Subscriptions with In-Store Advertising

Text message marketing is an inexpensive way to engage with customers and increase your sales. Mobile phones have become invaluable shopping tools for customers. Approximately 79 percent of mobile owners use their phone for shopping, and around 62 percent use them at least once a month to research potential purchases. These numbers are not just related to online shopping; those who often use their mobile phones as shopping tools spend 25 percent more money in store than those who do not, according to BestBuzz.

If you have a brick and mortar store, restaurant, club, salon, or other business or organization, you can use your space to advertise your mobile program and increase the number of subscriptions. You simply have to follow one or more of the following five creative methods for informing customers about your campaign.

Prominently Display Posters and Flyers

One of the best ways to use your physical space to increase subscriptions to your mobile program is to simply create custom ads and post them in high-traffic areas. You can display signs, banners, and other print advertisements that inform customers of your text message program near your registers, in the bathrooms, on or near the bar, in restaurant menus, at the end of an aisle, and more.

Even a blackboard menu can advertise your text campaign.

Although you do not want to overwhelm your customers, you should have more than one of these custom ads on display to increase awareness.

These ads will be even more successful if you include some special offer or incentive for signing up. Therefore, the best notice will ask your customers to text a keyword to a certain short code for a special discount they can use that day or in the future.

Piggyback on Other Promotions

Another way to capitalize on your in-store advertising is to piggyback off of your other advertisements and promotions. Approximately 70 percent of brand decisions are made in store. In-store advertisements can significantly influence customers' buying decisions.

Whenever you create posters and flyers about a new product, service, or event, consider adding a line about your text updates with a keyword and short code at the bottom. Additionally, you can use your mobile subscriptions as a way for customers to learn more information your products, services or events. On the same posters, add a call to action that encourages customers to text to learn more. Once they have sent a text, they will be subscribed to receive other offers and messages from your business.

Your Employees

You do not just have to advertise on your walls or registers; you can also use your employees to help spread the word. They can wear buttons or nametags with a message about your mobile program. Additionally, the employees can verbally inform customers at the register or other areas of your store about your text message offers and updates to increase awareness.

Have your employees spread the word.

Special Calls to Action on the Receipts

Whether your company is a club, restaurant, store, or other type of business, you probably have some form of receipt available for customers after they make purchases. This is the perfect place to include a message encouraging your customers to opt into your campaign by texting a keyword to a short code. Most people read the receipt at some point to reconcile their bank accounts, so this method can be quite effective for increasing your mobile subscriptions.

Link to Other Social Media Efforts

Another way to advertise your mobile subscription service in store is to tie it into your social media marketing creative. You can offer special promotions for scavenger hunts, check-in, photo tags on social media, and more. You can also add posters with QR codes in your store that will have additional information about an event or product. Integrating your mobile and social media marketing efforts can help you extend your reach.

To make the most of your text marketing efforts, you need to include information about your mobile program in a comprehensive marketing plan. By adding info to your print ads that you already have in store, you can ensure that customers are aware of your text updates, increasing the number of people who will choose to join the list.

Learn more about how SMS messages can increase sales by reading this ClubTexting blog post.

Text and Email Marketing: A Match Made in Heaven

Each individual channel of customer engagement has its unique benefits, which can be further enhanced by executing a marketing campaign in connection with a complementary channel. Therefore, to get the most out of your marketing plan, you should integrate your methods across channels, especially those that naturally complement one another, such as text and email marketing.

Cross channel marketing improves the success of your campaign.

Many companies do not take advantage integrating these two platforms. According to the Marketing Sherpa 2013 Email Marketing Benchmark Report, only 8 percent of companies integrate SMS with emails, compared to 75 percent who integrate email with their website and 56 percent who integrate it with social media. By omitting cross platform engagement with text and email, you miss out on a lucrative chance to further engage your potential customers and increase your conversion rates. Luckily, there are simple actions you can include in your marketing campaigns to take advantage of the complementary features of the two.

Adding a Mobile Call to Action

You can use your emails to increase your number of SMS message subscribers, while also increasing the level of interaction with your customers. Consider adding a call to action for your customers in your email marketing campaigns to text a keyword to your short code. To further incentivize your customers to participate, you can include an extra perk, such as a discount or offer, that will only be shared by text message.

Have your email customers text a keyword for a special offer.

In the text message response, you can add a link to your website to make it even easier for your customers to redeem any offers and patronize your business.

Follow up Your Emails with SMS Reminders

Another way that your SMS marketing efforts can complement your email blasts is to send a follow up reminder to your email subscribers via text message. According to research from SinglePoint, text message open rates are around 99 percent, compared to about 33 percent for email marketing. Therefore, many of your customers may never actually read your emails or engage with your company. By following up your email blasts with text messages, you can increase the number of people who see the message, while also reminding those who have already read the email to take action.

For example, you can send emails to your customer base about a special event, sale, or an offer. Then, you can follow up via text message after a period of time to remind them about the email offer or upcoming event. This works not only for businesses but also for shows and clubs. Your text messages will work as a reminder about your event or sale, increasing the number of participants.

Time Sensitive Offers to Mobile Subscribers

Statistics show that people respond to text messages much faster than emails. Therefore, you can take advantage by sending out special offers via text that are time sensitive.

Use texts for time sensitive deals and alerts.

For example, you can distribute discounts for event registration or offers for items that can only be redeemed that day. If you are a restaurant or club owner, you may want to send out discounts for a specific mealtime, such as lunch, happy hour, or dinner.

Integrating the Two

It is not just your text message campaigns that can complement your emails, but your emails can also have a role in complementing your SMS messages. You are limited in the number of characters you can include via text message. Most experts agree you should only send between 100 and 140 characters, which means that your message has to be short and sweet. However, you can extend your message by incorporating links with more information.

Add a link at the bottom of your text message for further information.

Additionally, you can provide a call to action where those who are interested can sign up to receive more information via email.

Email and SMS marketing easily integrate and complement one another to enhance the success of your marketing campaign. You can also easily integrate other channels into your marketing efforts, including social media and in-store advertising. By developing a cross-channel campaign, you can create additional avenues for engaging with your customers and increase your conversion rates and customer base.

Try ClubTexting for free to see how well text message marketing can work for your business.

5 Tips for Increasing Personalization in Your Text Message Marketing Campaigns

Personalizing your text message marketing campaigns can boost customer engagement.

Everyone knows how to send and open a text message. Even toddlers seem to be whizzes at this practice. But when it comes to setting up a killer text message marketing campaign, there are a few important things to consider. Rather than blasting out a generic text to everyone, personalizing the experience can help make your campaign more effective.

Here are 5 tips to help you boost the personalization of your text message marketing efforts.

1. Find Out Where Customers Are Located

It's simple to find out where your customers are located geographically. Tapping into location information can help you increase the personalized experiences customers get with your text messaging campaign.

A lot of key players are already using location data. Take Starbucks for example. The coffee giant asks customers to share their location via mobile, after which a map with nearby stores will populate. It's simple, painless, and gives customers exactly what they're looking for. As long as customers understand that there's a benefit to them taking action, they won't mind offering up their location.

2. Conduct Surveys to Learn More About Your Users

Encouraging mobile subscribers to take part in a poll can provide you with valuable insight and help you personalize your text message marketing. Text message polls can be effectively used to ask a bunch of carefully thought-out questions that collect specific information about your users interests and buying behaviors.

You can then use these responses to tailor specific texts and responses you send out to particular customer segments in order to create a more personalized experience for your users.

3. Identify Subscribers With Opt-Ins

Opting-in automatically turns your potential customers into subscribers, which is ideal for personalizing your SMS marketing campaign. When people opt-in, they do so using specific keywords, which provide important info for text message marketers.

Consumers are more apt to respond to more personalized texts as opposed to generic text message blasts.

After you've grown your subscriber list, you can then personalize their experience by using customized features, like specific product recommendations that you pull together based on past purchase data. When your subscribers see the benefits of being part of your list, they'll be more inclined to continue communicating with your business via text. They may even tell their friends about it!

4. Keep Tabs on Levels of Customer Engagement

It's important and helpful to pay close attention to how often your users engage with your marketing efforts. You want to be able to identify whether or not users are opening your messages and responding.

If they're not engaging at all, or as often as you would have hoped, you need to tweak things a bit. Perhaps the offer itself needs to be changed, or the call to action needs to be modified. If their engagement levels go up, you know you've piqued their interest. If not, keep testing until you've found that sweet spot.

5. Determine Your Customers' Personal Preferences

Your users can customize their preferences for you if you give them options to choose from. For example, you can ask your users which product lines are interesting to them. After they've provided their answer, you'll then have a clear indication of which offers you should be sending them.

Personalizing your text message communications will provide your customers with a more enjoyable experience without being intrusive. Text messaging is more than just a method of communication; it's also a way to collect pertinent information about your customers that you can then use to boost the relevancy of your future marketing campaigns.

Make Text Message Marketing Work For Your Business

Text message marketing has transformed the world of advertising. This method of communication is highly affordable, extremely effective, and easy to implement. With the right SMS marketing services, you can get your campaign up and running in no time. At Club Texting, we cover every angle of text marketing so your business can see immediate results.

Ready to reap the rewards of text message marketing? Try Club Texting for free today!

How to Write More Compelling Calls to Action

A strong call to action should encourage your customers to take the next step.

Text marketing is an effective way to reach customers, and should be a part of your overall marketing strategy. It's also quite affordable and easy to set up campaigns. But in order to get the most from your text marketing efforts, you need a solid call to action in your messages.

Your call to action is a simple statement that can make or break your entire text marketing campaign. It should tell your mobile subscribers what to do next, and why they should do it. Consider the following three suggestions when crafting your call to action.

Create a Sense of Urgency

Don't give your viewers time to think about whether or not they should act on your offer. Instead, encourage them to act immediately. Generating a sense of urgency makes your viewers feel as if they'll miss out on a great opportunity if they don't move right away. Setting up a limited window of time for your mobile subscribers to take advantage of your offer will boost your redemption rates.

For instance, "Show this message at the checkout within 24 hours to get 25 percent off your purchase" tells your readers that in order to reap the benefits of the offer, they've got to act right away or they'll lose out. By crafting a limited-time call to action, you can effectively increase your redemption rates. Don't give your viewers the option to wait and think about it.

Tell Your Customer Why They'll Benefit

The best calls to action create value for customers. Your mobile subscribers enjoy feeling as though they are receiving special benefits from participating in your mobile program.

A compelling call to action will entice readers to follow through with your offer.

Focus your call to action on the benefits for customers. Don't just say "Buy Now" or "Subscribe Today." You've got to show your mobile subscribers why they should buy or subscribe. "Buy now to receive 20 percent off," or "Subscribe today to gain exclusive access" are better examples that include a clear benefit of why your text message recipient should act on your offer.

Be Clear and Direct

A call to action should be clearly understood by the reader. Vague directions will do little to compel a person to take action. An obscure, uninspiring "click here" message isn't going to entice anyone to venture off to your landing page. Instead, the statement should make it clear what it is you want your reader to do in order to reap the benefits.

For instance, a message along the lines of "Add to your cart now to save 25 percent on your purchase" cannot be misinterpreted. It's clear, direct, and to-the-point while identifying the benefits that will come along with that action. The specific language that you use in your call to action must be too tempting to ignore.

Set Up Your Text Marketing Campaign With Club Texting!

Text message marketing is an effective way to reach new customers and retain existing ones, but it's important to use it to its fullest potential. At Club Texting, we can help you develop a solid SMS marketing plan that will result in high conversions.

Club Texting can help you reach hundreds of thousands of viewers in seconds. Try Club Texting for free with no obligation to find out how!

3 Ways Text Marketing Can Benefit Your Radio Station

Text marketing gives radio stations a much better way to stay connected with their audiences.

It happens all the time - a radio station listener calls in to win concert tickets for a sold-out show but gets nothing but a busy signal, over and over. At some point, the listener may become frustrated and give up trying.

That's not exactly how you would want your listeners to feel, is it?

Thankfully, there's a way to open up the floodgates of communication between radio station DJs and listeners, and boost the overall number of listeners all at the same time!

It's called text marketing, and it's helping radio stations all over the country improve their listeners' call-in experiences, and help to increase the number of people tuning in. More listeners means increased advertising revenue for radio stations. If your radio station isn't already tapping into this communication goldmine, here are just a few reasons why you should.

1. Make it Easy For Listeners and DJs to Communicate With Each Other

Whether your listeners want to call in to request a specific song or answer a trivia question to win a prize, opening the lines of communication via text message makes it a lot easier for listeners to be heard. Imagine how many more participants your station would have by incorporating a text feature, rather than relying on a phone-in option alone for listeners to get in touch.

The easier it is for listeners to get through to DJs, the more interaction there will be with your radio station. This will help your business grow more quickly. What radio station team wouldn't want to boost engagement with listeners? Mobile marketing gives listeners a much better and easier way to communicate with your radio station anytime, anywhere. It's a win-win for your customers and your business.

2. Get More Ears on Your Station

Adding an element of mobile communication to your radio station can help generate serious ratings. Not only does text marketing get your name out there, it also helps to encourage and foster engaged listenership through all the offers and promotions you send out via text.

Use text marketing to give your radio station a boost.

For instance, if your station is holding a contest, you could include in your response something along the lines of, "Tune in during tomorrow's morning show to see if you're a winner!" A short message like this will entice your text recipients to listen to your station. It gives them a gentle little nudge to tune in, keeping listenership - and ratings - up.

3. Every Listener Who Texts Opts-In to Your Station's Mobile Program

Using text messages can give you that extra edge that can boost the number of listener opt-ins and grow your customer database. No matter what the reason for listeners texting in, your database automatically grows.

These are the most valuable listeners: those who have opted-in to your radio station database. These are the people who you can directly market to through a broadcast text message in the future. As your database of subscribers continues to grow, you can develop new streams of marketing revenue by sending text-based ads and promotions to the subscribers on your list.

Tap Into the Benefits of Text Message Marketing With Club Texting

Staying constantly connected with your listeners is a benefit that cannot be measured. That's what a radio station is all about. By improving the lines of communication between your station and your listeners, your business can hit the high notes.

At Club Texting, we can show you how your radio station can benefit from text message marketing. The options on how you choose to use text messaging to boost business are seemingly endless, and really are only limited by your imagination and creativity.

Run a contest so listeners can text a short code for a chance to win a prize, send bulk texts offering free entry to events, give away tickets to contests, send traffic updates, or allow listeners to vote for the next song to be played. There are so many approaches you can take to really make text marketing work for you, and at Club Texting, we can help support these efforts.

Text message marketing with Club Texting is simple, affordable, and extremely effective. Try Club Texting for free today!

The Basics of Using Keywords In Your Text Message Marketing Campaigns

Keywords are a powerful tool when it comes to developing a successful text message marketing campaign.

By now, you're probably familiar with text message marketing, or perhaps you've heard bits and pieces about it.

This unique marketing method is quite popular these days. It's inexpensive and effective - two solid reasons to jump on the text message marketing bandwagon. People are constantly connected to their mobile devices; you may as well capitalize on this fact and put your brand in front of them via text.

But like any other form of marketing, some text message campaigns are more successful than others. When creating a campaign, it's important to remember the fast-paced nature of this mode of communication. People are constantly on the go. They aren't interested in reading long-winded text message advertisements which aren't relevant to them. Instead, for them to absorb the information presented, messages have to be interesting and easily digestible. Therein lies the magic of mobile keywords in text message marketing.

By incorporating keywords in your text message marketing campaign, you can gather mobile numbers quickly and easily so your audience can be delivered bite-sized, relevant, and digestible pieces of information.

What Exactly Are 'Keywords' in the World of Text Marketing?

Keywords are at the heart of text message marketing. A keyword is a unique word that people use to communicate with you via short code. Certain keywords are associated with specific short codes.

In simpler terms, the same keyword can actually be used across a number of short codes. When paired with a short code, a keyword (typically a 5- or 6-digit set of numbers/letters) allows mobile phone users to text a message to the short code. Basically, the keyword is what identifies your product/service/business.

By pairing a keyword to a short code, your customers can easily and quickly communicate with your business, all at a very minimal cost to you.

How Do Mobile Keywords Work?

When people send your keyword through an SMS text message to a short code, they can get more info about a specific type of product or service which interests them, and be added to your contact list via subscription. After they've fired off their texts, users will receive an automated response message, and their phone numbers will be added to your distribution list.

Keywords and short codes make it easy and fast to identify your brand.

This info can be used for any future marketing campaigns your business creates, and can be modified at any time.

Why Should Business Owners Use Mobile Keywords?

Making good use of keywords and short codes in your text message marketing campaigns can improve your reach and increase customer engagement. You can slip your short codes and keywords into advertisements, brochures, pamphlets, or emails, depending on what marketing channels your business is using to connect with customers. In a snap, you can connect with your audience via mobile, regardless of where they happen to be.

Follow-up text messages can be sent within a certain amount of time after someone signs up, which will help you stay connected to your audience to keep your business top of mind. As soon as someone joins your subscriber list, you can be alerted via email or text so you can keep tabs on how well your marketing campaigns are working in real time.

Keywords are unique to your business. That way, when a user texts this specific number/word, it will connect them directly to you, and they will be automatically added to your contact list in order to receive relevant offers via your company's mobile program.

Let's use the soft drink giant Pepsi as an example. The company tells their audience to text the keyword "PEPSIMAX" to 710710 (the brand's unique short code). Once users do this, they have access to text message offers and incentives from the brand, AND they're automatically added to the company's list of contacts. Pretty neat, huh? Neat, and effective. If Pepsi is doing it, why shouldn't you?

Tap Into the Power of Mobile Keywords With Club Texting

For nearly a decade, Club Texting has been an industry leader in text message marketing. We've helped countless clients come up with effective and affordable text message marketing campaigns. We make smart use of mobile keywords and use these powerful little characters to lay the groundwork for a successful marketing campaign.

You've got nothing to lose and everything to gain. Try Club Texting for free today!

5 Ways Your Business Can Use SMS Messages to Increase Sales

SMS message marketing can help businesses easily connect with target audiences and boost sales.

More than 90 percent of adults in the U.S. keep their smartphones within arm's reach. Over 95 percent of text messages are read within a few minutes of receipt. About 90 percent of mobile searches lead consumers to take action.

Have these figures caught your attention?

In case you aren't already familiar with SMS message marketing, this method of communicating with customers is taking the marketing world by storm. It's effective, affordable, and it's easy to create a campaign. More and more businesses are using this mobile marketing method to reach customers and drive sales.

Whether your business sells shoes, electronics, or sandwiches, here are five ways approaches to text message marketing that can help boost your sales.

1. Create Limited Time Offer Campaigns

Nothing creates a stronger sense of urgency than advertising something that will disappear soon. When the clock is ticking, customers will feel compelled to jump on an offer before it's too late. People just can't help themselves when it comes to highly attractive deals with a tight time frame for redemption.

Offering a limited time deal to your customers will pique their interest and entice them to redeem your offer. For example, "50% Off for 48 Hours Only" will nudge your customers to take action if you've indicated that the offer is only available within a short window of time.

2. Let Your Customers Know about Special Promotions

If your business usually runs special promotions during certain seasons or months, text message marketing can work well for you. For instance, if you're a clothing retailer, you might want to consider running exclusive promotions on certain summer items, and using text messages to inform your customers about these seasonal specials. If you've already established a list of mobile subscribers, you can create an SMS message marketing campaign to let your customers know about the special summer deals that will fade away as quickly as the season itself.

Sharing information through text messages allows you to notify your customers directly about your promotion, as opposed to print ads or TV commercials. Delivering your marketing messages via text helps ensure your audience is actually reading what you have to say.

3. Make Your Subscribers Feel Important

It goes without saying that everyone wants to feel valued, including your customers. Turn the tables and think about your experiences as a customer, and how businesses made you feel in the past. The most positive and memorable experiences are probably the ones where the businesses made you feel valued. So why not do the same for your customers? With SMS message marketing, you can make your customers feel important and attract their attention by using an element of exclusivity.

Texting your customers about promotions and exclusive products can significantly increase open rates.

For example, you can send your best customers VIP offers and exclusive discounts to make them feel as though they are part of a special group that has access to something unique which is not available to the public. Make them feel special, and it may help to boost your conversion rates.

4. Make Them an Offer They Can't Turn Down

Create a compelling offer for your customers that they simply cannot turn down. Do something for them that will convince them to buy from you. Whatever you're offering needs to be something that your customers will perceive as something of value; something which they simply cannot pass up. Without a compelling call to action, your customers aren't exactly going to jump out of their seats to redeem your offer.

5. Boost Effectiveness With Cross Promotion

Why not integrate your mobile marketing efforts with other marketing channels you've already got in place? An integrated approach can help you attract a bigger audience, which can seriously boost sales. For example, if you've already got an email marketing strategy in place, consider using this channel to inform your customers about your new mobile program. You can create buzz around your mobile communications program via your business website, social media profiles, and print ad campaigns.

Mobile can be used to send short, time-sensitive text messages about everything from appointment reminders to last-minute sales. Adopting a cross-channel promotion strategy can help you increase the effectiveness of your mobile marketing efforts.

Don't Waste Another Minute: Start Raking in the Sales With SMS Message Marketing

We've explained to you what SMS message marketing can do to drive sales for your business, so why delay? At Club Texting, we can help you launch your first text message marketing campaign quickly, and at a low cost to your business.

To get a feel for how helpful SMS marketing can be for your business, try Club Texting free today!

Author Bio:

Lisa Simonelli Rennie is a freelance web content creator who enjoys writing on all sorts of topics, including online marketing, social media advertising, personal finance, and anything to do with the internet industry.

Get Connected: How Text Message Marketing Helps Build Customer Loyalty

SMS text messaging can help your business build customer loyalty.

If you aren't already using text messages to connect with your customers, you need to start right now!

Developing a loyal customer base is a huge priority for companies. After all, it's these customers who keep bringing in the business. Sure, there are many ways to go about building customer loyalty, but none are quite as affordable and effective as text message marketing.

Here's a look at why this approach to marketing is so effective for building customer loyalty, and why you need to tap into it sooner rather than later.

95 Percent of Your Customers Open and Read Your Text Messages Within 3 Minutes

With so many people having their own mobile devices and checking them countless times each day, it just makes sense for businesses to use this platform to reach out to new and existing customers.

Here's an interesting fact: 95 out of 100 of your customers who have opted in to receive messages from your business will actually open and read them within 3 short minutes. What business owner wouldn't want to capitalize on that hearty number?

Think about how you react to a text message. You probably read it soon after it comes through, right? With text message marketing, not only will you reap the benefits of having constant contact with your customers, you can also offer promotions and exclusive products that they can take advantage of right away.

Boosting Conversions With Text Message Marketing

People opt in to receive text message communications from your business because they are interested in what you have to say. When your mobile subscribers hear from you regularly, they'll be more likely to take action on whatever it is you're asking them to do. Whether you're sending them a promotion, coupon, or access to an exclusive product, your message will encourage them to engage with your business and redeem your offer.

The average response time after receipt of a text message is approximately 90 seconds. By comparison, it takes 90 minutes on average for someone to respond to an email. The boost in conversions that are associated with text marketing as compared with other forms of communication is well worth the effort, and a good reason to get started with your first campaign.

Identify Your Promotions and Segment Your Audience Appropriately

Everyone familiar with marketing knows the importance of segmenting audiences in order to create more personalized, relevant ads. With a text message marketing campaign, you can effectively reach out to different customer segments, whether they're first-time shoppers, loyal VIPs, or customers who haven't visited your store in a while.

Text message marketing has helped companies realize exponential growth in business.

Over time, you can use past purchasing data and track the results of previous marketing campaigns to decide which group of people will be more receptive to certain deals and promotions you're offering. If the offer is enticing enough for your customers to bite - such as 30 percent off a product or a free item with purchase - you will realistically see a huge response to your text message marketing efforts.

Accurately segmenting your list of permission-based mobile subscribers is an important step towards improving the relevancy of your text message ads. Using customer data to inform your campaigns helps improve relevancy and drive sales over time.

Use the Proper Context in Your Messages to Keep Your Customers Coming Back For More

You can decide when and how often to text your customers based on several factors, depending on the type of business you operate and the specific promotion. For example, if you own a restaurant that's known for its dinner specials, you could send out a text in the middle of the afternoon when people are thinking about their dinner plans. This ensures that the text message is appropriate and effective.

Join Thousands of Businesses Who Have Already Reaped the Benefits of a Text Message Marketing Campaign

One of the biggest benefits of text message marketing is that your offers sent via text are actually being read by your customers on the spot. This can effectively send customers to your store to redeem your offers a lot more quickly, as compared with other marketing platforms.

At Club Texting, we can work with your business to develop the ideal text message marketing campaign with our affordable, easy-to-use services that can help you reach hordes of customers, both new and existing.

Whether you're a realtor, club owner, retailer or event promoter, our text messaging service is the perfect communications solution for your business advertising needs. If you are interested in promoting an upcoming contest, enticing customers with special offers, or conducting polls, Club Texting can help you accomplish your communication goals.

So what are you waiting for? Give Club Texting a try for free today!

Author Bio:

Lisa Simonelli Rennie is a freelance web content creator who enjoys writing on all sorts of topics, including online marketing, social media advertising, personal finance, and anything to do with the internet industry.

How Nightclub Owners Can Get the Party Started with SMS Messaging

SMS messages can help you attract more guests for special events at your nightclub.

The dance floor is packed, the DJ is spinning a compilation of music that has the crowd feeling energized and excited, everybody is having a great time, and the drinks are flowing. It's every nightclub owners' idea of a perfect evening. If you are searching for ways to get the party started at your club, there are a number of approaches you can take. As mobile has become more popular, forward-thinking club owners have been using SMS messaging to reach more patrons. Here are some of the ways you can use SMS messaging to increase foot traffic to your nightclub for special events.

Build Your Mobile Subscriber List

One of the biggest challenges for business owners who are exploring how to use mobile marketing to connect with customers is creating a mobile subscriber list. Building a large list typically takes some time, but there are a few things you can do make the process easier. Consider launching a cross-channel marketing effort. Create a long code campaign with a mobile communications provider, and place compelling calls to action encouraging people to text to subscribe to your mobile list on your print and online promotions. Employing a cross-channel strategy is a good way to increase sign-ups for your SMS messaging campaigns.

Offer Something Unique and Exciting

It goes without saying that every person loves feeling valued and special. The same goes for your customers. If you want to get their attention with SMS messaging, offering them something appealing is a good way to do it. Consider creating a VIP offer campaign to pique your mobile subscribers' interest. There are several ways you could structure your campaign, from sharing a VIP coupon for a free drink, offering exclusive reserved seating, or waiving the cover charge for the first hundred customers who reply to your message. Create an offer that your potential patrons simply won't be able to refuse!

Send Reminders to Your Mobile Contacts

If you decide to use SMS messaging for your event promotions, informing your mobile subscribers about upcoming events a couple weeks prior is a good rule of thumb. This gives them plenty of lead time and allows them to connect with friends and make plans to attend. But don't just send them one SMS message and leave it at that. Consider reminding your mobile subscribers about your event as the day draws closer. This will help keep it fresh in their minds so they don't forget that it's happening. A little reminder goes a long way when it comes to boosting event attendance.

Remind your mobile subscribers about upcoming events with well-timed SMS messages.

If you are interested in giving your marketing efforts a boost to attract more customers to your nightclub, SMS messaging is a great way to do it. Club owners can use cross-channel marketing strategies to build their mobile subscriber lists, and then create SMS messaging campaigns which help build momentum in the weeks and days leading up to events. Are you ready to get started with text message marketing for your nightclub? Try Club Texting for free today!

4 Ways Convention Planners Can Benefit From Text Messaging

Mobile can help you simplify the process of planning an expo or convention.

Imagine for a moment how challenging it is to plan a large convention. You have hundreds of attendees all under one roof, with countless speakers, simultaneous events, and you are charged with keeping everything organized and sticking to a strict schedule. Convention planning can be a high stress job, and the best planners are always searching for ways to make life easier for their team. If you regularly plan large events, there are several ways that text messaging can help you keep things running smoothly. Here are four ways convention planners can use text messages to simplify their lives.

Keeping Things on Schedule

There are often multiple events happening at once during a large convention. Moving people from Point A to Point B in order to stay on schedule can be challenging. Event planners can use bulk text messaging to communicate with conference attendees about the day's agenda, reminding them of start times for sessions they've signed up to attend. This can help reduce the instances of people arriving late or missing out on sessions altogether.

Communication among Team Members

If you regularly attend conventions, you can attest to the fact that they are often held in giant buildings. To give you an idea of how large these venues can be, the Boston-based Hynes Convention Center spans over 176,000 square feet. One of the biggest challenges for convention planners is staying in touch with their staff during their event. Team members are often spread out across large buildings, and convention planners can use text messaging to keep the lines of communication open with staff.

Increasing Audience Participation during Q&A Sessions

Question and answer sessions at large events are often fast-moving, and it's important to stay organized to keep these discussions running smoothly. As mobile technology has advanced, many convention planners have begun using text messaging to collect questions from the audience during Q&A sessions. Not only does this help encourage audience participation, it also helps you organize your sessions more effectively. It's an approach worth considering if you are looking for more effective ways to manage your question and answer discussions.

Gathering Attendee Feedback

Every convention planner wants feedback on their event. Input from attendees is helpful because it provides planners with valuable insights into what worked well for participants and what they can improve upon at their next event. Instead of gathering feedback solely via paper surveys, some event planners are using mobile to collect participant input as well. Text message polls can be set up quickly and sent to convention attendees. The process is simple and in many cases, feedback comes through almost immediately.

Text message polls can be used in addition to paper surveys to gather feedback from attendees.

Mobile technology can make your life as a convention planner much easier. Text messaging can help you keep things on schedule, improve communication among your team members, increase participation in panel discussions and Q&A sessions, or collect valuable feedback from your attendees. Are you interested in working with a mobile communications provider to help your events run more smoothly? Try Club Texting for free today.

Take a Cue from Starbucks for Text Message Marketing Success

Coffee and text message marketing are two things Starbucks does very well.

Are you a restaurant owner interested in creating more effective text message marketing campaigns? Look no further than your nearest Starbucks. The coffee giant is known for creating engaging, unique campaigns which never fail to grab the attention of customers. Here are some of the ways the Starbucks team has achieved success with text message marketing, and here are some key lessons other business owners can learn from their example.

Build Engaging Content Campaigns

Sometimes a successful text message marketing campaign isn't about sharing coupons with your audience; it's about engagement. Last summer, Starbucks launched a unique content campaign which used humor and timely texts to promote their popular Frappuccino beverage. The "Frappuccino Fun All Summer Long" campaign featured short messages coupled with hilarious photos, which were sent to customers throughout the summer. Mobile subscribers who opted-in to Frappuccino Fun were treated to a handful of amusing texts monthly. The marketing team at Starbucks relied on engaging content to keep their brand in the forefront of their customers' minds.

Create Text Message Contests

Everyone loves participating in a good contest, especially if the prize is something appealing. In the past, Starbucks has launched a number of text message marketing campaigns related to contests. One good example of a successful contest was their recent promotion which offered a limited number of prizes to lucky mobile subscribers who answered a trivia question correctly. The first hundred people who shared the correct answer received a copy of a popular movie soundtrack, for instance.

Starbucks has also launched contests where participants submitted entries via text message for the chance to win free coffee. Contests like these are beneficial for a couple of reasons. They are a great way to generate buzz about your business and broaden your reach. Contests with prizes that can be redeemed in-store may also help increase foot traffic.

Share Special Promotions

In addition to content-based campaigns and text-to-win contests, Starbucks also distributes promotional offers to their mobile subscribers via text message. A simple text message marketing promotional campaign is easy to create and one of the most effective ways to drive sales. Whether you are offering your mobile subscribers a free cup of coffee or a discount on their next meal purchase, it's likely that many of your customers will be excited to take advantage of your special promotion. After all, it is difficult to resist a good deal - especially when the offer comes from a business that you patronize frequently.

Starbucks focuses on creating engaging, useful text message content for mobile subscribers.

If you are interested in taking your text message marketing efforts up a notch, consider following Starbucks' example. In the past, the popular chain has created engaging content campaigns to connect with customers, offered text-to-win contests, and used texts to deliver special coupons and promotions to their mobile subscribers. By keeping things light and fun and offering something of value to their audience, Starbucks has achieved mobile marketing success. If you are interested in writing your own text message marketing success story, try Club Texting for free today.

3 Ways Publishers Can Use Text Marketing to Engage With Readers

More readers are turning to the Internet for their daily dose of news and information.

The Internet and mobile technology have changed the publishing industry considerably. With more people using their mobile devices and home computers to find the information they need, many publishers have taken their content online. Most major newspapers and magazines have also adjusted their marketing efforts in order to engage with the digital consumer. This often means focusing more on channels like social media and mobile and putting less emphasis on traditional print advertising campaigns. Following are three ways that publishers can use mobile and text marketing to connect with readers.

Content Sharing

Are you interested in driving more traffic to your publication's website? Why not share relevant content with your readers via text message. As you grow your mobile subscriber list, consider having your readers opt-in to receive messages about certain topics that interest them. This helps ensure that you're delivering highly relevant content that's targeted towards specific mobile subscribers. This approach to text marketing is beneficial for businesses as well as customers. The business reaps the benefit of having more people clicking through on links to their articles, videos, and photos, and the customer gets an alert each time something that's of interest to them is published. Sharing content via text marketing is a win-win for publishers and readers alike.

Special Mobile Promotions

Text message promotions can also help you increase subscriptions to your newspaper or magazine. Consider offering periodic promotions to your mobile subscribers, like a percentage-off discount on your print publication or a free month of unlimited reading on your website in exchange for purchasing a subscription online. Not only will these special promotions help keep your publication on your customers' radar, they may also help to boost your subscriber base and generate more revenue for your company.

Text-to-Win Contests

Does your magazine or newspaper offer any special sweepstakes or contests for your readers? Maybe you occasionally give away free subscriptions or you host an annual contest each summer where one lucky reader wins a dream vacation. If you're already using contests to generate reader interest, texting can be a great way to keep your entries organized. You may also get more engagement if you choose to use a text-to-win model, as sending a text message is such a simple process for recipients. If your business doesn't typically administer contests, it may be something to think about if you're interested in grabbing the attention of your audience. A contest or sweepstakes can help boost your website traffic and raise awareness about your publication.

Publishing companies are using mobile marketing to reach more readers.

The publishing industry is continuing to change with the times. More key players have begun to explore how they can benefit from using mobile and digital channels to connect with their audience. Text messaging is an important part of this. SMS messages can be used for content sharing, and also for alerting mobile users about special promotions and contests. If you are interested in exploring how your newspaper or magazine can benefit from adding text messaging to your marketing portfolio, try Club Texting for free today!

Text Message Marketing 101: How to Grow Your Mobile Subscriber List

Building your mobile subscriber list can help you create more effective text message marketing campaigns.

One of the most common questions that business owners have is how to effectively grow their mobile subscriber list. Whether you are just beginning to explore text message marketing for your business or you simply want to expand your audience, there are a number of easy things you can do to give your mobile subscriber list a boost. Keep in mind that it may take some time to develop a large list, but it will be well worth it because your text message marketing campaigns will be seen by more customers. Here are four helpful tips for attracting new mobile subscribers.

Leverage Print Marketing

Does your business send out direct mailings regularly to connect with new customers? Or perhaps you have print advertisements in your store. Consider leveraging your existing print marketing efforts to get the word out about your mobile subscriber list. Adding a long code to print advertisements is an easy way to make your audience aware that they can connect with your business via mobile.

Add Your Mobile Call to Action to your Website

Did you know that you can actually add a mobile call to action to your business website? Many businesses create HTML forms where mobile users can enter their phone numbers in order to receive text messages. You can even take this one step further and provide a list of interests for potential subscribers to check off when they enter their mobile number. For example, if you're a pub owner, you may want to include options to receive text message alerts about special menus, exclusive deals, musical performance schedules, or VIP events. This extra step can help you create more targeted text message marketing campaigns. Adding a mobile call to action to your website is an inexpensive and easy way to grow your business' mobile database.

Spread the Word via Email

If your business has an existing email list and you distribute newsletters to customers regularly, you can also add your mobile call to action there to boost your subscriptions. Again, making a simple change to your existing email newsletter is an inexpensive and quick way to grow your mobile database.

Create a Refer a Friend Campaign

Do you already have a small list of loyal mobile subscribers? If so, you may want to consider creating a 'refer a friend' campaign to get the word out about your business. Use text message marketing to reach your existing customers, and offer them an incentive in exchange for new referrals. For example, those who refer five friends can receive 10 percent off their next meal purchase. This is a sure fire way to grow your mobile subscriber list quickly.

Let customers know about your mobile list through various channels to increase participation.

Are you a business owner that's interested in growing your mobile subscriber list? If so, there are a number of easy ways to get started. Consider leveraging print marketing, adding your mobile call to action to your website, spreading the word about your mobile list to your email subscribers, and creating a campaign that allows your customers to refer a friend and receive special offers. Are you ready to launch your first text message marketing campaign? Try Club Texting for free today!

Take Me Out to the Ballgame: How to Use Bulk Texting to Attract More Patrons

Use bulk texting to get more patrons through the door on game days.

The MLB regular season has begun, and restaurant and bar owners are stepping up their marketing efforts to reach more patrons on game days. If your business is running some special promotions in honor of baseball season, there are a number of ways to spread the word to potential customers. Bulk texting is one tried and true marketing approach to consider. Here are three ways that your business can use mobile marketing to get your audience's attention on game days.

Offer VIP Deals to Your Mobile Subscribers

If you want to attract more customers for baseball season, consider running a special promotion for your existing mobile subscribers. Offering loyal customers an exclusive deal, such as a discount on meals or a free beverage or appetizer, will make them feel valued and excited about connecting with your business via text message. Whether you are interested in running a promotion related to the first home game of the season or you are hoping to get more patrons through the door to watch a storied baseball rivalry, bulk texting can help you accomplish your goals.

Use a Multichannel Approach

Are you interested in growing your mobile subscriber list as we head into baseball season? One effective way to do this is through a multichannel marketing campaign. For example, you may want to do a direct mailing to potential customers who live nearby letting them know you're offering special promotions related to baseball season. As part of your mailing, you can include a long code where customers can send text messages in order to opt-in for exclusive deals and discounts. Consider adding the same long code to printed advertising in your restaurant or pub as well. Using a multichannel marketing strategy can help give your mobile subscription list a much needed boost.

Don't Stop with One Message

Bulk texting isn't just about sending one message to your mobile audience. It's about creating an engaging dialogue over time. While your goal may be to increase foot traffic to your business for one specific game, you can also use mobile to attract more customers the next time around. Is your business offering a special menu in honor of the 2015 MLB season? Do you have any interesting baseball promotions or news to share? Instead of communicating with customers just once, use bulk texting as a tool to get the word out about happenings at your restaurant or pub for the duration of the baseball season. Just make sure to strike the right balance in terms of how many messages you're sending. You want your audience to be excited to hear from you, not annoyed by too many texts.

Attract more customers to your restaurant or pub using mobile marketing.

Are you a restaurant or bar owner that's interested in making the most of the 2015 baseball season? Consider stepping up your mobile marketing efforts to attract the attention of a larger audience. Offering VIP deals to existing mobile subscribers, growing your subscription list with a multichannel marketing effort, and engaging with your audience over time can help you boost your business. If you are interested in getting started with a bulk texting campaign, try Club Texting for free today!

Segmenting Your Subscriber List for More Successful Text Marketing Campaigns

Creating groups of mobile subscribers can help you build more effective text message marketing campaigns.

Is your mobile subscriber list growing at lightning speed? While this is a good problem to have because it means people are interested in connecting with your business, it can be difficult to create relevant text message promotions for a large, diversified list of subscribers. If you are finding that your marketing campaigns aren't as effective as they could be now that your list of mobile customers has grown, it may be time to segment your list. Here are a few strategies for segmenting your subscriber list for more successful text marketing campaigns.

Demographic Segmentation

Do you own a retail business which sells clothing for men and women? Or perhaps your business offers a variety of products; some that are popular with Millennials and others which are a hit with the Baby Boomer generation. If your mobile subscriber list has grown considerably, it might make sense to create different groups according to basic customer demographics. Consider breaking down your list by gender, specific geographic location, or age group. Segmenting your list in these ways can help you create more targeted text message promotions that will resonate with different audiences.

Segment by Purchase Behavior

If you are interested in increasing the effectiveness of your text message marketing campaigns, it may be as simple as grouping your mobile subscribers according to their buying behaviors. This can be done in a couple different ways. You can choose to create a list of subscribers who purchase specific goods from your business frequently and center your promotions on those particular products. You may also want to consider looking at past purchase behaviors and coming up with a list of related products that you could market to a particular segment of your mobile subscribers. Using past purchase behavior to create groups of customers can help you improve the relevancy of your upcoming text message marketing campaigns.

Group According to Past Promotions

Has your business been reaching out to customers via text message marketing for a while? If so, it may make sense to take a look at your past promotions and try to identify specific patterns. Were certain customers more receptive to a particular type of promotion? For example, did a 15 percent off promotion perform better with a specific audience than a free gift with purchase campaign? Were some customers drawn to a limited time offer while others seemed to ignore it? Review your past promotions to see how your customers responded, and then create groups based on which messages resonated with specific audiences.

Segment mobile subscribers to create more relevant offers.

Segmenting your mobile subscriber list can help you create more effective text message marketing campaigns. If you've noticed lately that your list of mobile customers has grown considerably, it may be a good idea to segment your subscribers by demographics, purchase behavior, or group them according to how they responded to past promotions. Are you interested in exploring how you can create groups to get a better return on your business' text message marketing efforts? Try Club Texting for free today!

3 Ways Non-Profit Can Benefit from SMS Messaging

SMS messaging is an easy way to stay connected with your employees, no matter where they are in the world.

Are you a nonprofit director that's looking for creative ways to raise awareness and increase donations? Effective marketing and donor engagement are two major factors behind every successful nonprofit. In recent years, many nonprofit leaders have been exploring how they can use mobile to stay connected with donors, team members, and volunteers. Using mobile to improve reach and communication is beneficial for nonprofits in many different ways. Here are three reasons to think about adopting a mobile strategy with SMS messaging for your nonprofit organization.

Stay Connected to Your Team

Do your team members frequently travel to remote locations of the world? Sometimes Internet access can be spotty in certain geographic areas, which can make it a challenge to stay connected with your employees via email. Since cell phone usage has become so prevalent, even in remote locations, communicating via text message may be a better alternative to email. Whether you are interested in reaching one person in particular or keeping your entire team up to date on current projects, SMS messaging is an effective, reliable way to communicate with your employees. You may also be able to get the input you need from your team faster than if you used email as an exclusive means of communication.

Share Updates about Existing Campaigns

SMS messaging can also be used to share updates about your existing campaigns with your donors. For example, if your nonprofit is focused on improving education for children in sub-Saharan Africa, you can use SMS messages to share progress. Did you recently finish construction on a new school? Or maybe you've brought some new teachers aboard and completed an education program in the area. Communicating with your donors via text message is a simple way to keep them up to speed on what's happening with your current campaigns, no matter where you are in the world.

Increase Engagement for New Campaigns

Are you mapping out a fundraising campaign for a new initiative? SMS messaging is a great way to raise awareness about your cause and collect donations. You can use texts as a tool to spread the word to your mobile subscribers about an upcoming event hosted by your nonprofit, inform them about a new campaign, or set up a donation system. Many nonprofits are creating SMS donation campaigns that allow mobile subscribers to easily send a text message to make a donation. Since SMS messages can be sent to recipients for just a few cents, using mobile to increase awareness can help you accomplish your fundraising goals without breaking your marketing budget.

Text messaging may be a more effective channel than email for sharing information about your nonprofit.

SMS messaging is a helpful tool for nonprofit organizations. Teams can use text messages to stay connected, even in the remotest parts of the world. SMS messages can also be used to share updates about existing campaigns with donors and increase engagement on brand new initiatives. It's an inexpensive way for nonprofits to improve communication and achieve their fundraising goals. If you are interested in exploring how your nonprofit organization can benefit from SMS messaging, try Club Texting for free today!

Texting is Even More Popular Than You Think

Mobile users are texting more frequently.

It's no secret that texting has become a popular way to communicate in recent years. As mobile phones have evolved to include built-in and touchscreen keyboards, it's become easier to send and receive text messages. One of the most common misconceptions about texting is that it's exclusively used by teenagers and younger people who want to connect with their friends and family. While it's true that texting a popular means of communication among younger consumers, it is actually catching on with older generations as well. Here are a few signs that texting may actually be more popular than you originally thought.

Mobile Usage Is Increasing Across All Age Groups

A recent study estimates that while younger Millennials are the most connected age group, mobile ownership has actually increased across the board in recent years. In 2014, 58 percent of American adults owned smartphones, and a staggering 90 percent owned a mobile phone. It's not just younger generations who are using mobile either. Pew Internet estimates that 88 percent of 50-64 year olds have mobiles, and 74 percent of those over 65 have cell phone access as well. These stats are good news for business owners interested in reaching more customers via mobile marketing.

Number of Total Texts Sent and Received are Impressive

2013 data obtained from Internet research firm Experian shows how prevalent text messaging has become in the United States. While those in the 18-24 age demographic sent and received the most texts per month by far, 2,022 and 1,831 respectively; data also shows that consumers over 35 years of age are also using text messages as a communication tool more often. Those in the 35-44 year age demographic sent and received 831 and 726 messages, while mobile users ages 45-54 sent 525 texts per month and received 473. This data suggests that older generations are becoming more comfortable with communicating via text.

The Amount of People Who Read Texts is Staggering

It's also worth noting that open rates for text messages average around 98 percent. This figure is almost unheard of in the marketing world. For comparison's sake, email open rates are approximately 22 percent. If you are looking for a way to ensure that your marketing message is heard, consider working with a mobile communications provider to get started with your first text message campaign. Most companies allow you to easily track open rates and review how your marketing effort is performing relative to your total mobile subscription list.

Text messages open rates are quite high.

A common misconception among business owners who are reluctant to get started with text message marketing is that texting is used exclusively by younger generations. This simply isn't true now. The proof is in the numbers. Smartphone use is increasing across the board, the number of texts sent and received is on the rise, and text messages have a 98 percent open rate on average. If you are interested in exploring how your business can benefit from text message marketing, try Club Texting for free today.

Why You Don't Have to Be a Marketing Whiz to Create a Great Text Message Campaign

Text marketing doesn't have to be complicated in order to be effective.

Have you been hesitant to try text marketing for your business because you know very little about mobile? Not to worry. In most cases, you don't actually need to know much about mobile technology to get started with a text message marketing effort. You simply need to come up with the right language for your messages and a mobile communications company can help you with the rest. Here are three simple tips for creating a great text message campaign for your business.

Create a Goal for Your Campaign

As with any other marketing effort, it's important to create your text marketing campaign with a specific goal in mind. Are you hoping to attract more patrons to a special event at your restaurant? Do you want to increase sales on a certain product in your store? Think about how you want to structure your campaign relative to your primary goal, and then start developing your marketing messages from there. Identifying what you'd like to achieve ahead of time can help you avoid trying to accomplish too many things at once with your text marketing campaigns. As the old saying goes, "Too many cooks spoil the broth."

Keep Things Short and To the Point

Text message marketing is slightly different from other forms of marketing because you have very limited space to convey your message. The 160-character limit forces you to keep things short and to the point. Spend time creating a compelling call to action, and make that the focus of your message. Keep in mind that sending multiple texts to your mobile subscribers in a short time period isn't the best strategy because it can cause frustration, and dilute your marketing message. It's better to focus on creating a direct call to action in your first message and sending a follow up text to your audience at a later date.

Choose the Right Partner

If you're worried about the technology behind text marketing, the key is to choose the right partner to create your campaign. Selecting a mobile provider that offers a simple to navigate platform can make campaign creation, distribution, and results tracking easier. It's also a good idea to work with a company that can provide you with the support and training you need to make the most of your first text marketing effort. Look for a mobile communications provider that offers the features and assistance you need to create a successful campaign.

Partner with the right mobile company to create a compelling text marketing campaign.

Creating a great text message marketing campaign is easier than you might think. Start by thinking about what you want to achieve with your campaign, and then focus on the language you want to use in your messages, making sure to keep things short. It also helps to choose the right partner in order to simplify the distribution and tracking process. If you are interested in getting started with your first text message marketing effort, try Club Texting for free today! The intuitive platform and helpful support team make it easy to create your campaign.


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