Although the majority of people in America own cars, there are plenty of times where they may choose to hire a limousine. Your customers may have several options for these services, making your marketing approach that much more important to help you compete. One way to boost your business and stand out from the crowd is to use text message marketing as a part of your overall advertising strategy.
How to Use Text Message Marketing
Adding texting to your marketing plan can increase your limo business.
SMS marketing is an easy tool to integrate into your marketing strategy. However, it is a permission-based medium. This means that you first have to compile a list of subscribers to whom you text. This can be built by promoting your texting campaign through other marketing platforms, including print ads, social media, your website, and TV or radio ads. People may opt-in by texting a designated keyword to your dedicated short code or number. Once you have their information and permission, it is possible to send them text messages, both promotional and service-orientated, to improve customer engagement and your limo business.
It is popular to book a limousine or other special car service for special events, such as the prom, a wedding, an anniversary, a birthday, or other celebrations. Often, weeks, or even months, of planning go into the event to ensure that everything works out perfectly. Despite the planning, it is possible for your customers to forget details about the service, including the date and/or time of pickup. Text message marketing offers an easy way to send reminders. This reduces the risk of someone not being ready for the limo and your driver having to wait, as well as reducing the number of last-minute cancellations. Texts have an incredibly high open rate, so you can be almost certain that your message will be read.
Exclusive Offers and Deals
Most people only think to hire a limo or car service for very special events, but any date night or celebration can become a special one if the price is right. You might send your text message marketing subscribers exclusive offers and deals to motivate them to sign up for additional services. This works very well in cities where you may offer car services beyond just limousines to get around the city. People may choose your service rather than taxis or public transportation when they plan to go drinking or otherwise do not wish to drive themselves.
If your limousine company occasionally offers special services, you can text your subscribers to give them the first chance to sign up. This could work well if you add a luxury or classic car to your lineup or plan to start offering Champagne and strawberries or other luxury items to enhance the experience for customers. It may be beneficial to offer exclusive deals or special services to you VIPs as well. It is possible to divide up your subscriber list into groups, then target special offers and deals just to those who are your VIPs. You could also use this service to promote special package deals, such as wine tours of local vineyards or other tours of the area for locals and visitors alike.
The Perfect CTA for Your Marketing
People can text you from anywhere and can be reached anywhere.
A call to action (CTA) is an essential component of any marketing campaign. Finding the right one can make or break your efforts. Texting can be used in conjunction with any marketing collateral as a way for your potential customers to take action.
People carry their phones with them anywhere, so no matter where they see or hear your ad, they will be able to take action right away. It is also a simple action, since they only need to text a keyword rather than fill out a form online or remember to call your company. As such, a highly effective CTA, this will help your marketing strategy to have a better overall success rate which, in turn, boosts your business.
Text message marketing is a cost-effective way to help boost your business. By sending messages to your customers, you can remain in communication and increase the likelihood they will choose you when they are in need of a limousine or other car service.
If you are ready to see how it can help your limo business, try ClubTexting for free.
Many bicyclists join a biking club for long rides because it ensures their safety while also providing a community and support for getting through the ride. There is also an important social aspect to bike clubs, with many rides ending with breakfast, lunch, or possibly drinks. When it's just a couple of friends out for a ride, it can be easy to manage, but once you try to organize a bike club, you require more tools to ensure that everyone receives relevant communication from the club. One tool that can help you organize your bike club members is mass text messaging.
People Carry Their Phones Everywhere
There is a high possibility that members always have their phones, even on a ride.
Cell phones may only be a few decades old, but society has become incredibly dependent on them. A high percentage of people carry their phone with them anywhere, and many never let it out of their reach. This means that it is highly probably that your members also take their phones with them on a ride, because it gives them a way to reach out in case they run into a problem on the road. People have their phones with them almost all the time, so you can feel confident that they will receive any texts.
Texts Are Open and Read Within Minutes
You should know that texts have an almost 100 percent open rate, often within a few minutes of receipt. This makes texting the perfect means for conveying last-minute information and emergency alerts. If inclement weather causes a cancellation for a ride, you can contact everyone in a flash and feel confident that they know about it. Any other last-minute changes, such as a change in location or time, can likewise be sent with a high chance of actually being read.
Whether or not your bike club has a membership fee, there is a good chance that you have minimal funds for the club. This means that you are always looking out for inexpensive ways to communicate with your members. Mass text messaging is a relatively low-cost method, often costing just a few cents per text. Most text message services do not charge a base price, but simply charge you for the texts sent.
Mass text messaging is not just a way to send messages to your members, it's also a way they can communicate with you. This makes it easy to get an RSVP for an event. Texting has a higher engagement rate than email and other digital methods of communication. Plus, it is possible to use it to get people's preferences for the next social meetup or location for the next ride.
Create Many Groups
If you have a large biking club, you might have several levels of membership. Some may come only sporadically, while others will be at every event. Some may be interested only in short rides, while others may only come only if the mileage is over a certain amount. You can group these individuals by their preferences and send messages targeted by them. This reduces the number of messages people receive that are not relevant to them.
Simple to Manage
Mass text messaging is an easy-to-manage communication medium. Most services have an online platform with which you input and arrange contacts. You can compose your message and send it right away or schedule it for a later date and time. It is possible to send messages using your phone, perfect for when you are already heading toward the meetup and realize that you need to tell your club members something, such as a delay or change of location.
Smartphone or not, your members can receive a text message.
Mass text messaging is a highly accessible communication method. It is often seen as simply a Millennial form of communication, but it has become a popular form of communication for all age groups. Almost all cell phone users have an SMS-enabled phone compared to around 64 percent that have a smartphone. That means that you can more efficiently communicate with those who may not have the ability to go online if they are not at a place where they have email access.
You may be able to handle communication without signing up for any type of email or texting service when your biking club has fewer than 10 people. However, once it grows, it is important that you set up an efficient way to communicate with all members. Mass text messaging offers a perfect tool for ensuring everyone receives the information most relevant to them, even when it involves last-minute changes.
Contact us to discuss implemeting texting for your group.
Scout leaders teach their recruits how to get by in everyday life without relying on technology. As useful as these skills are, they don't mean that the leaders themselves have to avoid gadgets altogether when performing their duties.
The role carries a lot of responsibilities, from ensuring all children are kept safe from harm to making sure they don't get lost in the woods. In order to carry out these tasks effectively, it helps to have every extra tool at your disposal, ready to be put to use in whatever situation commands them.
Now there aren't many scout leaders who'll head off on an expedition without their mobile phones close at hand at all times. In fact, there aren't many who will go anywhere without them. Yet of all the ways to use them, there is one which enables leaders to communicate with the troops, organize all operations and keep everyone updated at all times. It's also a method that many are yet to adopt. Here's why more scout leaders should earn their badge in group texting.
Sadly, not a single mobile in sight.
Breaking News and Emergency Updates
Important events can happen in an instant, and letting an entire group of kids plus their parents know what's going on is not always easy.
Whether it's as low key as tomorrow's fundraising event being cancelled or as ludicrous as a bear roaming the forest near camp, emergency announcements will crop up every now and again that a scout leader needs to ensure everyone is informed about.
This is where group texting comes into its own. With most people keeping their mobiles virtually attached to them at all times, group text messages are often read within minutes by the vast majority who receive them. It is the quickest, most reliable way to guarantee that large numbers of people will know what's happening at all times.
Mobilize the Troops
It may be an unscheduled meeting, a last-minute field trip or an impromptu fundraiser. Whatever the occasion, sometimes events are arranged with little advance notice, and getting people to come along is never easy when most don't even know they're occurring.
This is where a text message marketing service can come in handy. Able to reach countless people in an instant -- and with messages that by their very nature are concise and easy to digest -- an SMS texting service can help mobilize as many as possible in a short time frame.
Keep Customers in the Loop
Being a scout leader has many similarities with being a businessperson, one of which is actually having to run profitable schemes every now and again.
With selling cookies as the classic example, scouts man their own fundraising projects occasionally to raise money for their activities. Therefore, not only can group texting be used to keep them and their parents in the loop, but it can be used for their customers as well, who will be happy to hear when the next batch of cookies has arrived.
You couldn't leave anyone waiting for these, could you?
More Reliable than Kids
It seems horrible to say it as the scouts are built on the belief that children have the potential to exceed all expectations, but in reality they aren't always the most reliable message carriers.
Some leave notes lying around, others forget to pass on important information and the rest are often inconsistent at best. As a result, many parents end up not knowing what's happening in upcoming weeks, leaving them either clueless as to their child's activities or calling the scout leader for updates, wasting their time.
With group texting, you can skip the middle kid and send messages straight to their parents, guaranteeing that every piece of information reaches its intended recipient.
Improve Your Troop Today
With so many ways that text marketing can help make a scout leader's role run a lot smoother, it's a wonder more haven't taken advantage of this method so far. If you'd like to give it a go for yourself, then try ClubTexting for free and add another badge to your chest.
With the start of the New Year, it is time to check into the state of SMS marketing for 2016. The past few years, many companies have found implementing text message marketing campaigns brought them additional business. The effectiveness of this marketing channel is in no way diminishing, as the following statistics demonstrate.
More Inclusive Medium
Not everyone has a smartphone, but most people have SMS-enabled phones.
SMS marketing can be used to target a wide range of people, including those who do not have smartphones. Globally, there are 3.6 billion unique mobile subscribers, which means that one-half of the world's population now has a mobile phone, compared to one in five people just a decade ago. Mobile adoption is expected to continue to grow -- an estimated three-fifths of the population will have a mobile subscription by 2020. Although smartphone adoption continues to increase, a significant number of mobile phone users simply have an SMS enabled mobile.
People Still Want to Receive SMS from Businesses
Consumers still appreciate receiving marketing messages via text. Over half of consumers believe that businesses could -- and should -- text more often. The majority of subscribers choose to opt-in to a campaign for coupons or deals, although almost half also enjoy receiving personal alerts or simply remaining aware of what is happening with a business. Three-quarters of consumers leave with a better feeling about a company after interacting with them through text message. Only a very small percentage of those feel as though SMS messages from companies are disruptive or intrusive.
Mobile Phones Remain Valuable
One reason that SMS marketing is successful is that people have their phones close to hand at all times. This remains true, especially for Millennials. About 87 percent of Millennials never let their phones leave their side, and about 80 percent reach for it first thing in the morning. They continue to want more ways to utilize their smartphones for connecting with businesses, and they believe it is important that a business incorporates mobile-friendly marketing and websites.
Millennials have a reputation for having a strong relationship with their phones, but older generations also are becoming more and more dependent on mobile phones. Compared to the 97 percent of Americans aged 18-29 who text message, 75 percent of 50-64-year-olds also do so. Although there is a drop in text messaging, it remains a significant number.
Gain Insight Into Your Customers
Your text message program can help you to learn more about your customers.
SMS marketing has provided an effective way for businesses to interact with customers and gain insight into their wants and needs. Many companies have successfully jumped on board, such as Macy's and Starbucks. In 2016, it remains a versatile medium: users have the ability to send out transactional messages, provide customer service, promote new or existing services or products, share deals and discounts, and find out customer opinions through surveys and/or polls.
SMS marketing remains a strong force in 2016, yet only about a quarter of marketers utilize it. If you have been hesitating to begin a campaign, then there's no better time than now to get started.
Ready to see how SMS marketing can help you? Try ClubTexting for free today!
Personal shopping is all about taking away the hassle of shopping for clients by understanding their personal style and recognizing items they will like. Effective communication is key to succeeding in personal shopping. One way to enhance your customer service is to use SMS marketing. People are already turning to their smartphones and the Internet for assistance with shopping, making it a natural tool for the savvy personal shopper. If you are unsure how to incorporate SMS marketing into your business, then try one of the following strategies.
Offers and Deals
Offer specials for those who sign up for text messages from you.
One way to encourage more business is to send out offers and deals through text messaging. You can incorporate your SMS marketing into your other marketing collateral, including print, television, radio, and digital ads. Text-based calls to action have been found to work better than other CTAs. And it is simple to add a keyword and your long code to your marketing material. By offering a discount to those who sign up, you increase the number of people who will take action and sign up.
Updates on Your Shopping
Once you have a client, you can use your SMS marketing program to keep him or her updated during a shopping trip. Although your clients may accompany you during shopping trips some of the time, many people hire a personal shopper to shop independently. It is possible to send photos of clothing to see if your clients are interested, or you can just send a message saying that you have found an item or that a new collection has come into the store. It is also beneficial to use text messaging for any transactional messages to keep your client informed.
Many people turn to personal shoppers to help them to find clothing, especially if they do not have a good sense of style for themselves. To help enhance your service, consider sending out fashion tips to your customers through text messages. Your SMS marketing subscribers can be put into groups on your texting platform. Then, you can send out personalized style tips to the different groups, based on a variety of factors including age, gender, style preference, body shape, and more. Your clients will enjoy learning how to better put together outfits based on your expertise.
People enjoy being rewarded for loyalty, and it is possible for you to create VIP benefits for your repeat customers. Some of your clients may just work with you once or very sporadically. However, you can create a special group of your most loyal clients and give them special benefits. This could be first look at a new collection or other priority services, such as extra rewards, discounts on your services, exclusive gifts, and more.
Send a simple text to remind your clients about appointments and other events.
As a personal shopper, you also have to schedule appointments with your clients, who are often very busy. To ensure they do not forget your appointment, it is beneficial to send them a text reminder. Texts have a near 100 percent open rate, so you can ensure that your clients have seen the reminder. It is best to send it about a day before the appointment to give them time to get back to you if they need to reschedule.
There are many other ways that you can incorporate SMS marketing into your personal shopping business to better serve your clients and grow your business. The personal shoppers at Nordstrom's are taking advantage of the benefits of this technology, and so can you. It is a simple to use and a cost-effective tool that will enhance your business.
Ready to get started? Try ClubTexting for free today!
It's almost time for Valentine's Day, which means that you only have a few weeks to organize your special holiday event. One invaluable tool to help you is text message marketing. It not only be used to promote your event, but it also provides a way to communicate with guests, volunteers and staff to ensure that everything runs smoothly. If you are unsure how to get started with text message marketing, try one of the following approaches.
Promote Your Event
Use texts to spread the word about your Valentine's Day event
Effective text message marketing is a fantastic way to enhance your promotional capabilities. You can add a text-based call to action to your marketing collateral, which gives your prospective attendees an easy way to engage with your promotional materials. Add a keyword, phone number, and other information about your texting service to TV, radio, and print ads, as well as any flyers you hand out. Then, ask your customers to send a text to find out more information about your event or even RSVP.
Increase Attendance with Last Minute Reminders
Promotion with a SMS-based call to action is one of the first steps of getting people to your event. The second step is to use your text message marketing campaign to remind your subscribers about the event. People's schedules get busy, making it easy for them to forget about an event. The day before your event, you can send a reminder to those who have tickets and/or all subscribers to increase attendance. Texts have an almost 100 percent open rate and are read within a few minutes, so you can be sure your subscribers will see your reminder.
Poll Your Audience
As you create plans for your Valentine's Day event, you may start to wonder about what your audience will want. Use text messages to collect their input. You can send out a poll asking your customers what they would like to see, along with a few keywords that stand for each possible outcome. Then, your customers can text the keyword that best matches their preference, and the keyword with the most texts wins. Use text message polls to help you figure out a decoration theme, music, menu items, and more.
Organize Your Staff and Volunteers
Communicate with your staff via text to increase efficiency
Text message marketing does not just have to be about you interacting with your customers and guests; it also works as a way to interact with your event staff and volunteers. It is possible to create groups in your subscriber list, and send targeted messages. You will also be able to receive texts, allowing your staff members and volunteers to get in touch with you with any questions or problems. It is often much easier and faster to send a quick text than it is to email or call, making it a much more efficient way to communicate with your staff and volunteers to ensure a seamless event.
Text message marketing can help you spread the word about and organize your event. If your organization is planning a special Valentine's Day event, use a texting service to ensure it runs smoothly. Try ClubTexting for free to enhance your Valentine's Day event organization.
The Christmas pudding has digested its way through everyone's systems and the hangover from the New Year's sherries has finally worn off. Back into the usual grind of work and weekends, everyone is pushing harder, drinking less and running out of excuses for the one thing they all know they should be doing: exercise.
With this latest wave of partly-motivated, partly-reluctant clients flooding their way, personal trainers tend to experience a two-part flow during January -- although their newest additions seem keen at first, they usually wilt away after a few weeks. Keeping them to the plan is never easy, but there's one form of communication that could provide the extra push they need: mass text messaging.
Wherever a client is, their trainer can guide them at all times.
Mass Texting to Maximize Training
Text message marketing is growing in popularity among trainers, gyms, health clubs and other similar businesses, as it gives professionals the opportunity to motivate their clients from a distance, remind them of events and commitments, and make them aware of new offers.
Not only does this aid the valuable relationship trainers already have with their clients, it can also be personalized and categorized with different messages sent to various groups. That way, what a trainer says to their Monday spinning class will be relevant to them and not their Friday weight-training proteges.
Help your clients stay motivated by using mass texting to reach them.
As for the possibilities themselves, there are numerous ways to put mass texting to good use. Here are some of the main ones to get the imagination flowing.
Schedule Extra Classes
A trainer's dentist appointment gets canceled and suddenly they're left with a free afternoon. They'd love to take this opportunity to fit in an extra lesson this week, and with text marketing they can quickly muster a big enough gathering to make it worthwhile.
Fill in Those Final Places
It can be frustrating for trainers when a few people don't turn up to class and they can think of others who'd really benefit from taking their place. With bulk text messaging, they can reach them instantly and leave no mat unoccupied.
Advertise a New Class
The world of personal fitness is incredibly varied, and with so many methods to try trainers will often want to branch out into new areas. Advertising these in a bid to find new people can be costly and ineffective, yet being able to inform their existing -- and satisfied! -- clients through a text marketing service is more likely to result in a successful head-start.
Sticking religiously to a new diet is never easy, and it's hard to motivate clients when you only see them occasionally. Being able to send the odd reminder via text marketing -- whether it's a kind note to eat more fruit or a cynical comment about leaving the kid's birthday cake alone -- helps keep them on track.
Try out Text Marketing for Free Today
Mass texting can open up so many new opportunities, and the list above only scratches the tip of the iceberg. Put it to good enough use and a trainer might even find their clients are sending them the first text instead.
Seeing as this is a relatively new concept for many, it helps to have an easy-to-use platform when getting used to it, with live support there to give some helpful advice if needs be. We can provide just that, and what's more you can try Club Texting for free today. Get marketing now, and see how texting can revolutionize training.
Are you trying to market your brand to a mass audience?
What strategies have you tried? Did you know that you can send targeted messages via text - custom tailored for the person you're trying to reach?
Natascha Thomson is the CEO of MarketingXLerator, a marketing consultancy with a focus on social media. She consults with small and large clients including SAP, Polycom, SLAP Company, LookingGlass and HR Strategies.
She recently caught up with us to share her insight on the dos and don'ts of mass texting. Read on:
Define mass texting.
Mass texting simply means that a text message is sent by one entity to a group comprised of multiple individuals. The word "mass" in commercial use generally implies at least hundreds if not thousands of recipients. It also often carries a negative connotation as it conjures up the image of spam.
But spam messages are not defined by the size of the list of recipients but by a lack of targeting of the message to the individual recipient. Herein lies the challenge of mass anything: the message either has to be equally relevant to all recipients (homogenous audience) or individually customizable. Both are possible.
What are some dos for mass texting?
1. Know your audience. Messages need to be relevant and sent at the appropriate time(s) and frequency. Otherwise it's just spam.
2. Earn and nurture your audience's trust. Especially on mobile devices, consumers feel that you are making a very personal "connection" with them in their "real" ad hoc lives. Irrelevant messages make you seem like an intruder and recipients will quickly opt out.
3. ALWAYS have a Call-To-Action (CTA). Your text message has to make it crystal clear what's in it for the recipient. A typical CTA is to ask the recipient to send a keyword to opt in to your contact list. For in-store offers, the CTA could be "show this text for a discount."
4. KISS (Keep It Simple Stupid). This is the best strategy. In the brevity of 160 characters, use crisp, clear and unambiguous language and a simple CTA.
5. Measure and fine-tune. Define metrics that allow you to track your progress and fine-tune your texting and integrated marketing campaigns. Think big picture.
What are the "don'ts" for mass texting?
1. Be relevant. NEVER, and I mean NEVER, send a text message to somebody who is not clearly in your target audience for the message. Just because they opted in does not entitle you to send them irrelevant information.
2. Don't break the law. FCC rules protect consumers under the TCP and CAN-SPAM Acts. Commercial text messages can only be sent to a mobile device if the user has opted in, IN WRITING.
3. Never send anonymous messages. Make it clear in the message signature who you are and how to opt out.
4. Avoid abbreviations or lingo if you are not 100 percent sure your audience is familiar with them. Otherwise you might create confusion and frustration.
5. Don't be careless with your list. Protecting your clients' data and privacy needs to be your key concern. In the age of cyber crimes, hackers will exploit any security weakness, which can cost you customers, your reputation and revenue.
How can businesses use mass texts to their benefit?
Text messaging is just one avenue to reach a target audience, don't let it be your only one. Text messaging should be part of an integrated marketing strategy that also includes traditional online and offline channels like email and events, as well as social media.
Which integrated marketing strategy is right for you is strongly dependent on your objectives, your target audience, and your resources. Know your target audience intimately, including where and when they like to receive information and in what formats. The more relevant you can make your message, the bigger your chances for conversion and subsequent ROI.
If you own a food truck business, it is important your clientele can find your truck no matter where you park. Many food trucks rely on social media to inform followers of their next location, but SMS marketing provides a better way to update customers on where you are. There are several ways to use text marketing to grow your business and ensure that your patrons always know where to find you.
Text Your Location
Let your customers know your current location through text.
One of the best things about this communication channel is that text messages have a high open rate, increasing the chance that your subscribers get your message. When you post your current location on your website or social media accounts, there is no guarantee that your customers will actually see the update. Alternatively, when you text your customers directly, they will be able to pick up your message quickly and make their lunch plans.
Your food truck may offer special menu items every day or simply do occasional promotions. Sharing your menu specials via text message can help to increase your business for the day. If you have several specials, then you can highlight one and include a link to your website that details the rest of the information in the text.
Offers and Discounts
It is also beneficial to use texting to share exclusive offers and discounts to your followers. These offers provide a little extra incentive to stop by for a bite. After all, everybody loves a good discount!
Turn Around a Slow Day with Last Minute Deals
Text messages are the perfect way to share last minute deals. If you're having a slow day, send out a text to your subscribers with a last minute deal that is only redeemable that day. If you time it well, you can reach them when they are deciding what to do for lunch. A limited time deal will motivate them to choose your food truck over the competition.
Contests and Scavenger Hunts
Another way to use SMS marketing to boost your food truck business is to develop contests and scavenger hunts. Text to win contests are easy to run and have the added benefit of growing your texting subscribers. You can promote your contest on print ads, your website and social media, and on your truck itself. Your customers can text a keyword for a chance to win something, such as gift cards, free meals, and more. It is best if everyone gets a small reward for entering.
As a mobile business, it is also possible to create a game out of letting people find you through a scavenger hunt. Although you do not want to make it too difficult, it can drive business and excitement by engaging your customers. If you choose to do this, consider providing a special incentive for customers who participate.
Polls and Other Feedback
Ask your customers to text you their feedback to help you improve your service.
You can also choose to receive feedback from your customer via text message. Many people prefer to handle customer service communication through text messages, but a lot of companies do not think to offer this service. Furthermore, it is easy to send out polls to your subscribers to gain invaluable insight. You simply have to send out a question along with two to four keywords. Your subscribers text back the keyword that matches their answer choice. Then, the keyword with the most texts is the winner. You can use polls to develop a new menu or decide where to park the next day.
SMS marketing is a great way to communicate with your customers and enhance engagement. Clever text message campaigns not only let them find your food truck; they also motivate them to choose you more often
Try ClubTexting for free to see how it can help you reach your customers.
Starting and running a bakery seems simple enough -- create delicious treats with sweet, gooey frosting and watch the money roll in. However, no matter how yummy or sugary your baked goods, you have to open your doors and get the customers to your bakery if you want to share your pastries, bread, cupcakes, and other treats with the world. One quick and easy method to increase sales at your bakery is through creative text marketing messages.
Don't Forget National Donut Day
Effective text marketing is more than just blasting your subscribers with random text messages. Bakeries have an edge over other types of businesses simply because of the many holidays and events in which customers rely solely on baked goods. Make sure you are sending out text messages on the big dates but don't forget the holidays and events that aren't always as popular like Secretary's Day, Boss's Day, and of course, National Donut Day. Even if your particular bakery doesn't offer donuts, it doesn't hurt to give your customers an excuse to stop by for a treat.
Every day should be donut day.
Send Drool-Worthy Picture Messages
If the popularity of platforms such as Pinterest and Instagram are any indication, people love pictures of food. In fact, the top Pinterest pins are often those including some type of exquisite dessert or baked good. When you send out your text messages, make sure you include a picture of the bakery's cake of the day, an assortment of pastries, or products that are brand new to your bakery. Just like the aroma of bread baking, picture messages can lead hungry customers directly to your bakery.
Skip Boring Messages and Opt for Text to Win and Exclusive Offers
While it's important to occasionally include special deals and discounts in your text marketing campaigns, make sure you aren't sending offers that are too easy to ignore. Unless it's during the holiday season, customers are unlikely to go out of their way for a 10 percent discount on a $2.00 pastry. However, if you can text an offer to win big or an offer that feels exclusive to the customer, you not only establish a more personal relationship, but there's a better chance he or she will stop in at your bakery.
Bring your BFF for a special treat.
Spread the Sugary Love and Bring a Friend
At first glance, it might seem difficult to involve others in personalized texting campaigns. However, you can encourage your customers to share and forward text messages in order to help spread the word. Further, consider text marketing campaigns asking customers to bring a friend with them to the bakery in exchange for a special treat or offer. This not only gets your customer to your bakery but can translate to new customers in the future.
Inspire Sharing in the Workplace
Let's face it. Everyone at work loves the person who brings in the donuts and the day just goes better if you start out with treats. When you send out your text messages, make sure you include offers for the workplace. Provide special deals for coworkers and employers, and before you know it you'll turn entire companies into fans of your baked goods.
You have an assortment of delicious baked goods, now you just need to get your customers to the bakery. Contact us to get started on a creative text marketing campaign for your bakery.
Over the years, there has been a decline in Millennial patrons attending nightclubs. According to Insider magazine, the reasons for the decline range from increased technology for meeting people, overpriced drinks, and expensive cover charges. However, going out and spending time with friends over cocktails will always be a popular form of entertainment for partiers of any age. As an owner or marketer, you just have to use more creative methods to attract Millennials to your nightclub. One of the most effective ways to pack your dance floor again is through text message marketing.
Lead them directly to your doors.
Know Your Customers
You have to know your customers in order to effectively market to them. Millennials were born between the years of 1982 and 2004, and they make up approximately a quarter of the entire population. Because many Millennials have grown up with technology and smartphones, it can be difficult to reach them through traditional marketing methods such as magazine ads, radio spots, or direct mail. If you want to get the attention of Millennials (and get them to your nightclub) you need to take a more direct approach. Text message marketing lets you do this.
Provide Instant Interaction
Millennials aren't as willing to spend time looking at ads they aren't interested in. And, while it's important to include exclusive specials and discount offers in your text message marketing, it's good practice to create deals that this powerful customer segment can take advantage of immediately and redeem easily. Texting a Valentine's Day special the weekend before the holiday is infinitely more effective than posting flyers a month in advance.
Nightclubs are the best for selfies.
Allow Shareable Experiences
Make sure to also create shareable experiences to engage Millennials. Include rewards or perks for sharing the text online or interacting with your club on social media. Offer drink specials to those who share your texts with their friends or refer them to your list. When marketing to Millennials, the more people that can get involved, the better.
Include Fun Pictures and Images
Adding images or even just emojis to your text message marketing can go a long way in getting the attention of Millennials. Including photo opportunities is also a good strategy to increase engagement with this audience. After all, they are often referred to as the "selfie generation". Whether you request that your customers tag you on Instagram or use images in your texts, your text message marketing campaign must be not only fun but also fun to look at.
Exclusive and Personal Attention
Millennials often find more value in experiences and relationships than "things." Your text messages should make the recipient feel as though they have an exclusive connection to your nightclub. Avoid sending boring messages that scream, "We just want your money" and make your customer feel as though the offer or event has been designed exclusively for them. Also, make sure you avoid bombarding phones with too many messages. Millennials are particularly aware of spam and have no problem blocking you or asking to be unsubscribed from further notifications.
An effective text message marketing campaign can get Millennials through your nightclub door. Want more business? Try ClubTexting for free today!
The music industry is notoriously difficult to break into, but it is easier today for bands to find a following through social media and other digital marketing channels. One lesser known way to keep in contact with your fan base is mass text messaging. Many bands opt for what seems to be the more cost-effective way to engage fans through social media and email marketing, but text marketing has a very low cost and a much higher engagement rate than other platforms. There are many ways you can use mass texting to increase your band's fan base, including the following.
Remind your fans about concerts and other upcoming events through text.
Social media and email marketing provide invaluable tools to reach a large audience and inform them about your concerts or other events. However, people do not always check them at regular intervals, so you typically need to post the information days, weeks, or even months in advance to ensure your fan base has a chance to see it.
Mass text messaging helps alleviate this by offering an immediate communication channel through which to remind them about the event. You can advertise the event through multiple channels, and then on the day before or even the day of the event, you can send out a text message reminder so that more people show up. Most people open their texts within a few minutes, so it's a good way to send last-minute reminders.
Invites to Concerts
Why not invite your mass text messaging subscriber list to your concerts? People who choose to receive information from you will already be fans, making them the perfect audience to invite to your live music events. You can also separate your fans into different markets using a mass texting platform so that you can send invites to only those in the geographical region of your concert.
Exclusive VIP Access
People enjoy feeling special, so treating your SMS subscribers as your VIP fans could be a great way to reward them. Since you can designate specific groups using your text marketing service, you can choose to send messages to only your most loyal subscribers. Then, you can share special VIP offers via text message for upcoming shows.
Marketing is much more about creating a relationship than it once was, which is why many bands head to social media. It is important to be personable and interact with your fans. Mass text messaging also offers you a personal way to communicate with fans and update them on your tour, studio time, and more. This helps you to create a much tighter knit group of fans who feel as though they are part of your crew.
Deals for Free Music
Offer those who opt in to your texting free music to grow your fan base.
Although fans will most likely inevitably go out and purchase your latest album, they will always enjoy getting free music from you, especially if it is exclusive. By offering exclusive downloads and free music to your SMS subscribers, you can grow your text marketing list. Then, you can get subscribers to come to your live music events by sending special invites.
Mass text messaging can help you to engage with your fans and build your fan base. You can communicate with them almost instantly, and with a near 100 percent open rate you can almost guarantee everyone will see the message, whether you want to get people out to an event or just cultivate your relationship. Ready to get started? Try ClubTexting for free today!
Pets are important and beloved members of many families. Pet owners in the US spend billions of dollars every year to ensure that their furry friends receive the best care possible. As a result, professional pet sitting businesses are becoming increasingly popular and lucrative. It takes a great deal of trust and faith to leave your beloved fur-babies in someone else's hands. Mass texting not only helps alleviate fears that families might have while you're caring for their pets, but can add value to your services and improve your pet sitting business.
Show pets having fun. But maybe not too much fun.
Text Updates from Pets
Whether you decide to attempt personalized texts sent directly from Fluffy or Spot, or just provide simple updates on a pet's daily activities, text messages can go a long way in comforting your clients while they are separated from their pets. Try to keep your messages upbeat. Consider sending fun updates with emojis rather than those that might cause the client to focus too much on how sad the pet is while they are away. While it's nice to be missed, you don't want your client feeling as though they are causing their pet any discomfort. You can also send fun videos and photos via text message which can help your client rest easily while they are away from home.
Reminders of Reservations and Other Appointments
Not every text you send has to be a promotion, nor should it be. Text message services also allow you to send reminders about upcoming reservations and other appointments. When your client receives a reminder of their pet sitting appointment, they can immediately add it to their calendar or notes on their phone, without interrupting their work day or other activities in which a phone call might be inconvenient.
Pet Sitting Discounts or Deals
Mass texting is especially ideal for sharing pet sitting discounts or deals throughout the year, especially during seasons when clients are looking for reliable pet sitting services. Text message campaigns with special promotions also provide a great opportunity to award referrals for forwarding or sharing the message with their friends and family members.
Everyone likes pet grooming tips.
Occasional Pet Care Tips
No matter the type of text message you send it's important you don't inundate your clients with too many messages and, of course, make sure you have permission to communicate with them this way in the first place. However, if you occasionally share pet care tips for house training or information on foods that are dangerous, your campaign can become an extremely helpful tool for your clients and their fur babies. For longer and more detailed messages, you can include a link to your website, allowing your clients an opportunity to read up on your pet care tips later if they choose.
In pet sitting businesses where establishing a trustworthy and dependable relationship with your clients is crucial to your success, mass texting can make a huge difference. Whether you send a text to help comfort clients while they are away or occasionally send important and helpful pet tips, text message marketing can benefit your business considerably. Get started with your first campaign and try ClubTexting for free today!
People have many businesses to choose from when they send their autos out for repair. To stand out from the competition, it is essential to provide better customer service and incorporate enhanced communication methods with your clients. Text marketing is an effective way for auto repair service shops to communicate with their customers in a way that also improves the customer's general impression of the overall service. If you are looking for ways to incorporate texting into your auto repair shop, following are some tips for getting started.
Remind customers of their repair appointment through a simple text.
Many of your clients will make an appointment to get their auto serviced, including for non-emergency repairs such as oil changes or wheel alignment. As their schedule fills up, it can be easy for them to forget, especially if they made the appointment weeks or even months in advance. You can avoid this by offering appointment reminders through text message. This service is helpful for your customers and can reduce your number of no-shows.
Offers and Discounts
Offers and discounts are a mainstay for text marketing campaigns. You can advertise a special discount on a service for customers who subscribe to your mobile program. After a customer has subscribed, you can periodically send more offers, such as discounted oil changes with a full safety check inspection. It is also possible to create groups in your subscriber list so that you send a tailored discount to your subscribers. For example, keep track of when people are in need of an oil change and send them a special offer.
Tips on Auto Care
To retain your subscribers, it is important that you continue to offer them something of value through your text marketing messages. Although many people will appreciate any offers and discounts you send out, they are most effective if people actually need some type of repair or service. To maintain customer loyalty between visits, consider sending periodic tips on auto care. People will appreciate learning ways to extend the life of their car, and this will help them to continue to see your company in a positive light. When they do need service, they will think of you first.
Updates About Repairs
Another beneficial way to use your text marketing service is to send your clients updates about their repairs, especially when their automobile has to undergo extensive service that takes days. Providing these updates assures them that their car is not just sitting in your garage, forgotten. This also reduces the number of clients that will be calling you for updates, allowing your staff to concentrate more on other tasks.
General Customer Service
Incorporate texting into your customer service for increased satisfaction.
It is also possible to use your text marketing service for general customer service. Set up a two-way communication channel so that people can text you questions about their car or a repair. A majority of people prefer to communicate with customer service agents via text message, so by offering the service, you increase customer satisfaction.
Text marketing can serve many purposes for your auto repair shop. You can send special offers via text and use text messages to stay in touch and manage customer service inquiries. Try ClubTexting for free to see how it can help you boost business at your auto repair shop.
Expert Interview Series: Matt Sicotte About Creating a Mobile Website for Your Group, Club, or OrganizationJanuary 15, 2016 — Club Texting
It's more critical than ever these days to have a mobile-friendly site as a majority of the population uses mobile devices to browse the internet rather than desktops or laptops, says Matt Sicotte, CEO of SimpleMobileSites.com.
We recently checked in with Matt to learn how organizations can make their sites more mobile friendly. Here's what he had to say:
What are the major differences between mobile and traditional websites?
The major differences are that a mobile website utilizes the functionality of the mobile device, such as "tap to call," "tap to text," "tap to map," as well as easier ways to make purchases with payment processing integration for certain banks and credit card companies.
How can organizations make their sites mobile friendly? What are some best practices?
There are many tools (software platforms) that will take an existing traditional website and create a mobile-friendly version that will redirect a mobile user, too, when viewed on a mobile device.
Make sure that when creating a mobile-friendly version of your website, you check to see that it works on most major mobile devices, as well as that it integrates seamlessly with the functionality of those devices, such as maps, SMS, messaging, payments and calling.
What are the most common mistakes or oversights you observe on supposedly mobile-friendly sites?
1. Font sizing (difficult to read on a small screen)
2. The content from the traditional website is removed from the mobile version (lack of continuity between websites)
3. Functionality with the mobile device
4. Placement of crucial info, such as contact, location(s), hours of operation near the top of the mobile-friendly website on all pages
What are some of your biggest pet peeves when visiting a website via a mobile device?
That the most important information for a mobile user is NOT easily available, such as contact info, location(s), hours of operation. I suggest this info be near the top of the mobile-friendly version and available on all the pages of the website.
What are some of your favorite tools for making a site be more mobile-friendly?
DudaMobile has some really cools tools to help make an existing website mobile.
What brands or groups have been especially innovative on their mobile sites? What can we learn from them?
- Panago.com has one of the most innovative and easiest ways to order food to be delivered to your door via your mobile device.
- Monoprice.com and Vadara.ca utilize the power of easily being able to find contact info on their mobile-friendly website
- Groupon.com makes it easy to browse and purchase via their mobile-friendly website.
Share information across your organization quickly and efficiently. Try ClubTexting for free
What started out as simple combinations of punctuation marks has evolved into an entirely new language commonly known as emojis. While it may take some users a little longer before they can take messages with smileys and hand gesture icons seriously, there's no arguing that emojis are a method of communication that's here to stay.
When it comes to using emojis in business correspondence or text message marketing campaigns, there's a fine line between appearing as a sixth grader snickering behind a smart phone and a smart and trendy businessperson sharing a fun message. Here are some things to keep in mind if you're thinking of using emojis in your text message marketing efforts, to be sure you send the right message.
Use the right emojis for your text message marketing campaign.
Keep the Campaign Light
Emojis are cartoons by nature and work best if you remember to keep your message light and fun. If you really have to dig deep to find an appropriate emoji for your campaign, it's possible that your message is just too serious a topic for emojis. Party: yes. Funeral: definitely not. If you can't find an appropriate emoji to use in your text message marketing campaign, save them for another, more lively and ubeat marketing effort.
Avoid Using Too Many Emoji
If you've ever received a message full of emojis, you're likely familiar with how difficult it can be to decipher the message. Using too many emojis or sending messages that are only emojis can leave your recipients confused and wondering if a middle schooler has hacked your account. You want your message to be fun and hip, but you don't want your readers giving up and deleting it because they can't figure out what 25 slices of pizza and 15 pandas should mean.
Don't leave your customers confused.
Keep Messages Brief
Using emojis can help to keep your messages brief and engaging. For instance, if you plan to invite your guests to a sports-themed party at your pub, you can choose to share a brief message, plus the appropriate emojis related to sports and partying. This can help you stay within the 160 character limit for text messages, while keeping things fun and light -- the kind of feelings you want to convey if you're planning a party.
Send a Clear Message
It's important when considering emojis for your text message marketing campaign that you use the appropriate ones to convey clear messages. This might take some research if you're experimenting beyond the party hat and happy faced smiley but will be worth it when you don't have to answer replies asking what exactly your intention was when you sent the eggplant emoji. If there's a chance that your message might be misunderstood or taken the wrong way, you might want to reconsider whether you absolutely need to include an emoji in your text.
Whether or not you choose to use emojis in your marketing efforts depends upon the type of message you want to send to your customers. But one thing is for sure: emojis or not, text message marketing can help your business in a variety of ways. Are you ready to get started with your first campaign? Try ClubTexting for free today!
Nonprofit organizations can boost their fundraising efforts by incorporating text message marketing into their program. There are two popular options for using texting for fundraising purposes: text to donate and texting a link to a donation page. There are important differences between the two that you need to recognize so that you can create the best text message-based donation campaign for your organization.
Text to Donate
Make it easy for your donors to give money with text to donate.
Text to donate is a program that allows users to text a certain keyword to a special code to automatically make a donation of a certain amount, usually around $5 or $10. The amount for the donation is typically billed to the person's mobile phone plan. This approach provides an easy way for interested parties to donate money, since all they have to do is text a keyword to help out.
Although this option is simple for donors, it can be difficult for organizations to set up. It typically requires that you receive a large number of donations per year, often over $500,000. Additionally, it can take months to get a campaign up and running. Once your campaign is over, it also takes weeks or months for you to finally receive all the donations. Additionally, it does not give the donor an option to sign up for recurring giving or matching donations and may limit the amount they can give. The cost of running this type of campaign is much higher than a typical text message marketing effort. Because of these issues, this type of campaign is usually only developed by larger organizations.
Link to Page
The other option for fundraising through your text message marketing campaign is to text subscribers a link to your donation page. You can still promote your program in a similar manner by using a keyword. When people text the keyword, they will receive a text message with a link to your donation page. From there, they can make a donation of any amount they wish and even sign up to make recurring donations.
Work on having a web site that works across all Internet enabled devices
When you create a link to page campaign, be sure to make your donation page mobile-friendly so potential donors don't need to login to their computers to donate. That way you still benefit from in-the-moment donations that are easy to complete. Setting this type of campaign up is inexpensive, and you receive donations instantly via your website. The only caveat is that it really works best with those who have smartphones. Around 90 percent of American adults have a cell phone, but only 64 percent have a smartphone, so you may miss out on the percentage that does not have one.
Whether you should implement a text to donate or link to page campaign largely depends upon your organization, its size, and the goal of your campaign. For many smaller organizations, it is best to just create a text message marketing campaign and incorporate a link to page program.
Contact us to learn more about using text messages to support your fundraising efforts.
Text messaging is a great way to get your message out into the world, immediately. But marketing messages need a deft touch or they can send your customers rushing for the 'opt out' button. There are a number of important factors to consider when structuring your text messaging campaign. To avoid making a mistake, pay close attention to the following golden rules.
People love their phones - send great texts and become a part of that.
Nobody likes to receive messages they didn't opt-in for. Critical to running a successful text messaging campaign is to make sure that your audience actually wants to receive your messages. To do this, you need to acquire their permission before you start texting them. Potential subscribers can text you to opt-in or if your database is manually managed, you can obtain written consent. Getting permission is essential to your text marketing campaign. Failure to do so could result in legal ramifications, as well as damage your brand and annoy your customers.
Timing Is Everything
The frequency of your texts is important. Too many, and your customers get irritated. Too few, and they forget about your campaign altogether. Standard practice is to send between two and four messages per month.
Similarly, keep your texts within business hours. Respect people's privacy enough to leave them alone when their work day is done. There is the added benefit of people being more interested when they're active and up and about. Text marketing often requires immediate action to work well, and that's not going to happen if your subscribers have just been startled awake from a nice dream by a text message notification.
Vary your times depending on the product you're selling. For example: if you're marketing a meal at a restaurant, then just before lunchtime is the ideal time to send your texts.
Tell people what is going on, and don't take your time about it. The constraint of text campaigns that balances out their speed is that nobody really likes reading long text messages. So your best bet is to get right to the point, and make sure your call to action is strong.
Additionally, ensure that your terms and conditions are easily accessible and be clear about what your campaign is about, what is required and anything the customer should know. Use easy language and don't get wrapped up in the little things -- a clear sentence is often better than one with a bunch of fancy words.
Texting is an immediate and direct form of marketing.
The service you are offering or the campaign you are promoting must do something for the customer. It must enrich their experience in some way. They've given you their permission to communicate with them via this channel, and they should get something good in return for that.
It's all good and well to try and sell a product via text, but if there is nothing about your message that engages with the customer, then you're just wasting characters. As Kern Lewis says for Forbes: "Be of use to your subscribers first."
In an age where there are very few people on the planet without a phone, it's not difficult to see how text message campaigns can help businesses expand their reach and grow their customer base. If you're interested in seeing what text message marketing can do for you, why not try ClubTexting for free?
Nightclubs and private functions were made for each other. However, in order for you to count your party a success, you need party goers to add your club to their itineraries early. There is no shortage of options when it comes to venues, so getting people to line up at your club might require more creative methods than you've used in the past. Gone are the days of passing out flyers and hoping people show up. Here are some ways you can start the New Year out right and attract people to your nightclub with text marketing.
Start 2016 with the best New Year's party in town.
Texts Establish a Personal Relationship
One of the greatest benefits of text marketing is the ability to establish a more personal relationship with your guests. Rather than taking the chance they'll see a flyer somewhere, you can notify your SMS program subscribers about your event directly. Even if you send the same message to everyone, receiving the text on a smartphone feels much more personal than hearing an ad on the radio. Plus, it gives your guests the feeling of having an exclusive "in" to your club.
Word of Mouth at its Best
Considering nearly 100 percent of all texts are opened and read, you have a much better chance of gaining the attention of partiers through text marketing than by any other type of invitation. Make sure when you send out your text, you encourage the recipients to share the invite with loved ones. In order to reach more people even faster, you can provide an incentive, such as a promotional offer or bonus to those who pass the message along. There isn't any faster or easier way to spread the news about your event than by encouraging the receiver to forward your message or tell a friend about your club.
Include Special Promotions and Perks
There are a number of special promotions and perks you can include in your text marketing to make sure people are lined up to get into your club this year. Consider offering discounted VIP service and special drink offers. Further, try promotions such as asking the recipient to show the text at the door before 11PM for free admission. If guests are at the club by 11:00, there's a good chance they'll stay and celebrate until long after midnight.
Text marketing can make your club the #1 spot in 2016
Provide Instant Drink Specials and Bonuses
In this world where instant gratification can go a long way, consider providing instant drink specials and bonuses in your text marketing that guests can benefit from right away. If they know they can qualify for a free drink simply by texting the keyword or forwarding the offer to their friends, they can help spread the news of your party and may be more likely to show up at your club for future events.
Are you ready to get the party started at your nightclub? Try ClubTexting for free today!
Your call to action determines whether or not you get the engagement that you want from your marketing efforts. A strong call to action motivates your customers to click, buy, or otherwise interact with your company. Mass texting campaigns require a powerful call to action just like any other marketing effort. With only 160 characters, it can be difficult to find the perfect CTA for your text messages. One powerful choice for companies that have a physical location is "show this text."
The Power Behind Show this Text
People have their phones with them, making it easy to show a coupon.
When you send out an offer or discount to your mass texting subscribers, you may assume that they will inherently know to show the text to redeem the offer. However, if you do not specify that the offer only applies for those who show the text, then they may not realize that it is a special discount, or they may delete the text and then get frustrated when they are unable to redeem the offer. By specifically stating "show this text," it dictates to the customer exactly what you want them to do. It also helps to impart that they're receiving an exclusive deal, rather than a general announcement. This feeling of exclusivity increases their motivation to actually redeem the text.
Show this text is also a CTA that everyone can do, even those who do not have a smartphone with Internet capabilities. Although two-thirds of Americans own a smartphone, it's still limiting when you send a text with a call to action that requires clicking a website link.
Convenient and Easy
Mass texting is a powerful marketing tool for many reasons. Texts have a high open rate and conversion rate. Additionally, almost everyone owns an SMS-enabled mobile phone. People also carry their phones with them everywhere, with 80 percent of smartphone users only letting them leave their side for about two hours per day. This means subscribers can receive the text even if they do not have Internet access or are on the go. It also means that they do not have to remember to print out a coupon or bring something with them to redeem an offer in your store; instead, they just need their phones.
Your sales staff needs to be ready to accept coupons and other discounts via text.
If you send out a special offer such as a discount or coupon, exclusive access, or some other benefit and ask people to show the text, it is your responsibility to be ready to honor it. If your staff members or volunteers are unaware of the campaign, then it could lead to confusion and poor customer service. This will mitigate any positive effects of the campaign.
Show this text is a powerful call to action for your mass texting campaign because it is simple and imparts a clear order. To further increase the efficacy of your CTA, it is beneficial to create a sense of urgency and evoke emotion with your messages. Ready to see the power behind "Show this text"? Try ClubTexting for free today.