Super Bowl Sunday is a popular time to socialize with friends.
Super Bowl is a big deal in the world of sports. A record-breaking 111 million people tuned in to last year's matchup between the Broncos and the Ravens. Sports fans plan parties at home and search for the best bars and clubs in town to enjoy the game. If you are interested in attracting more patrons to your business for this year's big game, there are a number of approaches you can take. Among the most effective is creating a mass texting campaign to grab the attention of local consumers. Here's how mass texting can make your Super Bowl event a winner.
Raising Awareness about Your Event Quickly
February is approaching fast! New Years is over and the next big social event for many people is the Super Bowl. Many bars and clubs have already begun marketing their businesses leading up to the big game. Potential customers are mapping out their monthly calendars and thinking about their Super Bowl plans. If you feel like you're a little behind with your marketing efforts, a mass texting campaign can help you get ahead of the game again. Long code text marketing campaigns can be set up quickly, and mass texting is an effective way to raise awareness about your business in time for the Super Bowl. Recent data estimates that text messages have a 98 percent open rate. Mass texting represents a huge opportunity for your business.
Sharing Information about Special Promotions
Many bar and club owners choose to run exclusive promotions related to the Super Bowl. Perhaps you're planning to offer customers a discount or your business has a special menu featuring delectable game day appetizers. Consider using mass texting as a channel to share information about any specials you're having in honor of the big game. Many potential customers have a hard time resisting a good deal, and a well-crafted text marketing campaign can help you attract their attention as the Super Bowl approaches.
Ongoing Benefits of Mass Texting
Not only is mass texting an effective way to connect with mobile users before game time, it can also be used as a tool to improve customer loyalty for the long haul. Once potential patrons opt-in to receive communications from your business, you can connect with them over time to share information about promotions, new menu items, etc. Mass texting is a great way to raise awareness about your business and keep customers coming back again and again.
Make this year's Super Bowl Sunday a smash hit at your club or bar.
If you're interested in attracting more customers to your business for the Super Bowl this year, mass texting is an effective way to do it. Long code mass texting campaigns can be created quickly and used to transmit information about special game day promotions your business is offering. Open rates for text campaigns are high, especially when you're providing an enticing incentive for your audience. Text message marketing can also be used to improve customer loyalty over time. If you're interested in launching a mass texting campaign to reach new patrons ahead of game day, try ClubTexting for free!
Text message marketing can be used to share time sensitive information with potential customers.
Many businesses experience success by engaging with consumers through multiple channels. Thanks to technology, the options for connecting with your audience through your marketing efforts are almost endless. But email and texting are two of the most popular ways that brands interact with their customers. If you are interested in taking your marketing efforts up a notch in the coming year, you may want to consider adding these tools business marketing toolkit. Email and text marketing are effective, and if campaigns are done correctly, these particular channels complement each other quite well. Here's how you can create a marketing 1-2 punch with your email and text message marketing efforts.
Email Is One of the Most Trusted Forms of Communication
People have been communicating via email since the Internet's earliest days, so it makes sense that this channel would be among the most trusted forms of communication. Many consumers prefer to interact with brands via email. Recent data suggests that 64 percent of email users report being receptive to business marketing messages in their inboxes, and 50 percent say that they prefer to receive email notifications about special promotions from companies. Despite being a trusted form of communication, it's worth noting that email open rates tend to be low as compared with text message open rates.
Open Rates for Text Messages Are Higher Than Email
One of the biggest benefits of using text message marketing in addition to your email campaigns is that open rates for text messages tend to be much higher than email. If a customer opts in to receive text communications from your business, open rates for messages may be as high as 98 percent. Email open rates average just 20 percent, but that's not to say the channel isn't effective. Think of it this way, if your subscription list has 10000 members; your email has the potential to reach 2000 people. By the same token, you may be able to reach 9800 of those subscribers via text.
Email and Text Message Marketing Are Complementary
Many businesses choose to use email and text message marketing in conjunction with one another because they are complementary tools. The two channels allow for vastly different types of communication. Email can be used as an ongoing tool to share evergreen information about your business in an effort to build customer loyalty, while texts can be used to transmit time sensitive data about things like flash deals, special promotions, and appointment reminders. Email messages don't convey the same sense of urgency that text message communications carry, and the information that you share with your customers will likely vary.
Email is a tried and true means of cultivating ongoing business relationships with customers.
If you're interested in reaching a new audience or improving customer loyalty this year, consider using email and text message marketing to share information with potential patrons. Email is a tried and true form of communication which can be used to build ongoing relationships with your customers, and a well-crafted text message campaign can be used to pique their interest around time-sensitive deals and promotions. Start improving your marketing initiatives for the coming year, and try ClubTexting for free today!
An effective text message marketing campaign can help you reach more customers.
Have you ever opted out of a text message marketing campaign? Chances are you have. Perhaps you opted out of receiving communications from another business because the messages came too frequently, or maybe the content simply wasn't relevant for you. If you are thinking about using text messaging to reach new customers for your business, it's important to learn from others' mistakes in order to increase your conversion rates. Here are three of the most common reasons that consumers reject text message marketing campaigns.
The content isn't relevant or helpful to them
One of the major reasons why potential customers opt out of text message marketing campaigns is because the content simply isn't relevant or helpful. Businesses may make the unfortunate mistake of targeting the wrong audience or excluding incentives from their text campaigns. It's important to remember that consumers are more likely to opt-in to campaigns that provide them with a special discount or incentive in exchange for their subscription. Taking the time to do some research ahead of your campaign can help you effectively target the right audience and come up with an enticing offer that your potential customers simply cannot refuse.
They are receiving too many messages
Message frequency is an important consideration with any text message marketing campaign. If you send too few messages, your campaign may not be as effective as it could be because your brand is unlikely to stand out among potential customers. Alternatively, if you distribute messages too frequently, recipients may become annoyed and choose to opt out of your campaign. A good rule of thumb is to make sure that every message you send creates value for your audience. Sometimes that means getting creative to come up with content that's helpful. Other times it means scaling back a little to exclude content which lacks substance.
The tone is inappropriate
Many potential customers choose to opt out of text message campaigns because of message tone. When it comes to text message marketing, your tone should be professional yet conversational. While you want to keep communications somewhat light, it's a good idea to avoid humor and colloquialisms when addressing potential customers. Coming across as too informal in your communications can cause your audience to reject your text message marketing campaign. Before you launch your campaign, think about how you'd speak with a customer on the phone and use that information as a guideline to develop a more effective text message marketing effort.
Maximize the return of your text message marketing campaigns by paying attention to message relevancy, frequency, and tone.
As with anything else in life, some marketing campaigns are more effective than others. Whether you're just getting started with text message marketing or simply want to improve your conversions, there are a number of things to think about. Potential customers may reject text message marketing campaigns if the content isn't relevant or helpful to them, if messages are sent too frequently, and if the tone is inappropriate. Use this information to help improve conversion rates on your next text marketing effort. If you're interested in reaching new customers via mobile, try ClubTexting for free today!
According to recent research from selz.com, online sales during the first quarter of 2014 were up 13% compared to the same period in 2013, and mobile ecommerce was up an impressive 35%. If anything like that growth happens again this year, 2015 looks set to be a record-breaking year for cyber shopping.
Knowing the numbers and taking advantage of them, however, are two different things. If you’ve never thought about sending a group sms message, or even considered how to go about encouraging people to opt in to a group sms text list, this year is a good time to look into the advantages of doing so. If you want to avoid getting left in the dust during 2015, check out some of these ideas for engaging digital shoppers this year:
1) Dynamic Advertising
Canny fashion retailers are creating marketing campaigns which allow consumers to click through ads to gain access to the latest clothing collections. This may include browsing a brand’s entire catalog, viewing prices and watching embedded videos, but the only limitations to dynamic ads are your imagination. Dynamic clothing catalogs are also capable of automatically updating with new offers, so there’s no need to constantly adjust the interface. You can even include a link within the ads to encourage viewers to sign up for future group sms message alerts. These ads provide consumers with a window on your brand’s ethos, as well as an easy-to-use online shopping option.
Mobile apps are an incredibly powerful tool for retailers, as more and more digital consumers rely on a good app to engage with brands. Good examples in the retail world include Victoria’s Secret, H&M and Kohl’s.
Running a sweepstakes on social media is a good way to keep consumers engaged in between shopping. Most people check their social media almost as often as they check their text messages; used in tandem with sending group sms messages to those who have opted in, a sweepstakes can keep the conversation going long after people have stopped thinking about your products. Plus, it’ll encourage more people to sign up for future group SMS message alerts. After all, who doesn’t want free stuff or big discounts?
4) Gift Guides
Online gift guides work brilliantly as a supplement to catalogs because so many people use their mobile devices to browse products prior to shopping. An attractive gift guide is one of the better uses of the oft-maligned QR code, so consider adding a QR code to your print ads, sending customers directly to a gift guide.
5) Content-Powered Commerce
Forrester Research coined the phrase ‘Two-Site Syndrome’ to describe a tendency for brands to use one site for engaging content - videos, industry information etc - and another to host the product catalog. The trouble with this approach is that it creates a disjointed user experience. So while it might seem easier to split your marketing content from your commercial interface, it’s better in the long run to create an integrated, one-site solution, where social media and blog posts serve the function of driving consumers to your catalog.
6) Geo-Targeting Technology
A retailer may wish to connect their online presence with their physical location via location-targeting tactics such as offering time-limited discount deals directly to mobile devices the moment it enters a retail store, or to customers who live (or travel) within a certain distance of the retailer. You can even send SMS to groups of people with the same shopping habits as soon as they find themselves nearby. Used in conjunction with mobile coupons and other text messaging strategies, geo-targeting promises to be one of the most powerful tools in the marketers arsenal this year.
Recruitment marketplace Emprego Ligado has been helping Brazilians find employment by the million, all thanks to the explosion in cellphone usage across Latin America. Backed since 2012 by a number of high profile investors, the firm has just won Series A funding from a new rash of venture capitalists. The funding - to the tune of $7 million - will be used for continental expansion.
If Brazil is anything to go by, Emprego Ligado’s expansion across the region will prove fruitful. Founder Jacob Rosnbloom claims to have created more than 2 million interview opportunities for blue-collar workers during 2014; 18% of them were offered a job the first day they signed up. Even more crucially in a country where long commutes are commonplace, he has helped jobseekers find work closer to home (within an average of two and a half miles, according to Rosenbloom). The proximity of worker to workplace is helping companies and employees cut thousands in costs.
The international expansion of Emprego Ligado is not indicative of a major shift in the company’s model, which asks users to upload resumes and filter job opportunities via text message. The process takes just a few minutes. By opening the recruitment process to citizens for whom the only connectivity tech they possess is a feature phone, Emprego Ligado has increased potential job matches ten fold.
Rosenbloom is almost as passionate about his role in reducing commute times as he is helping people find jobs in the first place. “People will spend over 3 hours a day in traffic to get to the downtown area for work,” says Rosenbloom. His idea was to enable people to find work closer to home so they can “spend more time with their families, be more productive at work and stay longer in their jobs.”
By turning text messaging into a recruitment tool, Emprego Ligado has contributed to Latin America’s employment boom. In Brazil - where only 7.5% of the population has a data plan - such growth wouldn’t be possible without SMS. Millions of nationals have found gainful employment using the platform, and as they expand across Latin America, millions more hope to do the same.
The holidays are a great time to connect with customers. Photo credit: mgkmphotography
The holiday season is here and consumers are flocking to local malls, stores, and restaurants to find the perfect gifts for their loved ones. They are also relying on their phones more frequently to seek out the best possible deals nearby. As mobile has become a more prevalent communication tool, consumers have become accustomed to communicating with businesses via this important channel. If you haven't begun exploring mobile marketing to reach your customers, your company could be missing out. Here are three ways your business can use group texting to attract the attention of your target audience this holiday season.
Share Information about Special Events
The holiday season is a popular time for special events. Many establishments host an annual holiday party or have a New Year's Eve bash complete with a champagne toast at midnight. If your business is hosting a special event this holiday season, group texting can be a great way to get the word out to potential attendees. Whether you're interested in connecting with previous customers or reaching an entirely new audience, text message marketing can help you get people talking about your upcoming holiday party or New Year's bash. Partner with a mobile developer for your group texting campaign. There's still time to get the party started this season!
Transmit Exclusive Offers
Are you running any promotional campaigns during the holiday season? If so, group texting can be used to transmit exclusive offers to potential customers. Consumers are on the lookout for deals right now, so chances are they will be more open to receiving communications from your business. This is especially true if you're offering something that adds value for them. For example, if you're a restaurant owner that's interested in increasing your foot traffic, you may want to offer potential customers a free holiday-themed beverage in the spirit of the season. Group texting is a great way to share information about your holiday promotions.
Say Thank You and Send a Greeting
The holiday season is a time to be joyful and thankful. It's a great time of year to send your existing customers a friendly greeting and tell them how much you appreciate their ongoing business. Group texting can help you build customer loyalty during the holiday season and beyond. If you're interested in doing something nice for your repeat customers, a friendly greeting and thank you note is a wonderful gesture. You could even sweeten the deal by using group texting to provide them with a special discount to thank them for their business.
Add group texting to your marketing toolkit this holiday season. Photo credit: highwaysagency
Potential customers are open to communicating with businesses via their mobile devices. This is especially true during the holiday season because everyone is on the lookout for a good deal. If you're interested in using group texting to reach your audience, there are multiple approaches you can take. Consider sharing information about special events, transmitting exclusive offers, and thanking repeat customers for their business this holiday season. Try ClubTexting for free today to connect with your customers.
Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
Text message marketing is a great way to reach potential car buyers. Photo Credit: Ian Sand
A recent study sheds new light on the most effective marketing channels for auto dealers interested in reaching more customers. For years, digital marketers have been buzzing about social media. Auto dealerships have been using sites like Facebook and Twitter in an attempt to reach potential buyers. But as it turns out, only 1 percent of consumers are influenced by social media when it comes to their vehicle purchases. This figure is slightly higher among Millennials, with 5 percent reporting that major social networks played a role in the car buying process. If you are an auto dealer that's interested in connecting with consumers, recent data suggests that mobile might be the way to go. Here are three ways you can use text message marketing to reach your customers.
Be Conversational with Your Text Message Marketing
One of the most important things to remember when it comes to text message marketing is that texting should be viewed as a conversation, rather than just an advertising medium. For example, if you are interested in reaching new customers, you may consider working with a mobile developer to create a texting campaign that asks a question. Depending on what types of deals you're offering, the following could work well, "We're offering a special discount on the 2015 Hyundai Elantra. Are you interested in learning more? Text YES to 123-456-7890 for additional information." Avoiding marketing speak and approaching text message marketing as a conversation can help you increase customer interest.
Set up Service Reminders for Existing Customers
Text message marketing can also be used as a handy tool for customers that have purchased vehicles from you previously. Some auto dealers are using mobile to send maintenance reminders to existing customers. For example, if a customer's vehicle is due for an oil change or tire rotation, they'll receive a text that asks if they're interested in scheduling an appointment. This approach to text message marketing works well because it adds value for your audience. It can also help you attract new business to your service department. It's a win-win for both your customers and your dealership.
Use Texts as a Tool to Disseminate Important Information
Another way auto dealers can create value for the customer with text message marketing is by disseminating important information via mobile. Customers might subscribe to your list to receive vehicle recall notices, helpful tips for driving in inclement weather, and updates about any special offers at your dealership. Again, this is an effective approach because you're providing your audience with valuable information. If you're interested in connecting with customers who've purchased cars from your dealership in the past, this text message marketing strategy can help you accomplish your goal.
Auto dealers have changed their approach to marketing as technology has advanced. Photo credit: Kevin White
There are a number of ways you can use text message marketing to reach car buyers. Whether you're interested in exploring mobile to pique the interest of new customers or making connections with previous buyers, a well-crafted text message campaign can help you reach your audience. What are you waiting for? Try ClubTexting for free and start connecting with your target customers today!
Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
Text message marketing is an effective way to improve customer loyalty. Photo credit: Bantam10
Effective text message marketing is both an art and a science. It's all about grabbing the attention of potential customers with engaging, well-timed messages. If done well, text marketing can help you connect with a broader audience and build brand loyalty over time. One of the most effective approaches to text message marketing is communicating with repeat customers to keep them coming back to your business over time. If you are interested in using text messaging as a tool to improve customer loyalty, here's what you need to know.
Text Message Loyalty Programs Add Value
According to recent data, 90% of customers who participated in a mobile loyalty program felt that it was valuable, and two-thirds of those involved purchased something as a direct result of a text promotion they received. The bottom line is that well-crafted mobile loyalty programs truly add value for customers. They can also help drive sales for your business. If you are thinking about using text message marketing to engage with repeat customers, it's a win-win from both a customer and business perspective.
Messages Can Easily be Personalized
One of the emerging trends in mobile marketing is personalization. The idea is that potential customers will be more likely to take direct action if a marketing communication is highly relevant to them. Differently businesses choose to customize campaigns in different ways. Some may rely on location data to deliver messages that are geographically relevant, others might focus on timing.
A key benefit of a mobile loyalty program is that text message marketing communications can be personalized fairly easily based on key metrics like location and purchase history. Many businesses choose to customize their text communications using data about past purchases. For example, if a customer comes into your restaurant frequently and orders the same appetizer, you might consider sending them a text that offers a free app with their next meal purchase. Tailoring your text message marketing campaigns to your audience can help increase their effectiveness, and keep your customers coming back for more.
Text marketing programs are valuable for businesses and customers. Photo credit: Cubmundo
Spread the Word About Your Text Message Marketing Program
If you are interested using text message marketing to transmit relevant offers to repeat customers, it's important to spread the word about your program. Advertise your text message marketing initiative prominently via popular social networking sites, on your website, and in-store. Raising awareness about your program will increase customer sign-ups. Alternatively, you can also choose to reach your customers via mass text to encourage them to enroll in your loyalty program.
Text message marketing can serve multiple purposes for your business. Not only can you use texting as a tool to reach a new audience, you can also use it to cultivate connections with your existing customers. Many businesses are building customer loyalty and driving sales with well-crafted text messages directed at repeat customers. If you're interested in exploring text message marketing for your business, there's no better time than now to get started. Try ClubTexting for free today - you won't be disappointed!
Author Bio: Jess Shepard is a writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
Many of your customers will be out celebrating on New Year's Eve.
It's hard to believe that 2014 is already coming to a close. With New Year's Eve just around the corner, many business owners have begun developing creative strategies to reach potential customers on the evening of December 31st. After all, it is one of the most popular nights out of the year. If your restaurant or club is hosting a special event in honor of the holiday, you may want to consider adding texting to your New Year's Eve marketing toolkit. Here are four reasons text marketing is an effective channel for your upcoming promotions.
New Year's Eve is one of the Most Popular Nights Out of the Year
Visit any major city or small town on New Year's Eve night, and you'll notice that the local establishments are packed with patrons decked out in their finest attire. The sheer amount of people out on the town represents an important opportunity for business owners. Chances are good that potential customers will be checking their phones frequently to see where their friends are hanging out. A well-crafted text promotion can help you connect with all these people directly.
Potential Patrons are on the Move
Restaurants and clubs can count on their customers being out and about on New Year's Eve. While some may have purchased tickets for events in advance, many others will be hopping from place to place meeting up with different groups of friends. A text campaign can help you connect with potential customers while they're on the go. Well-timed promotions could entice them to make their next stop at your establishment.
Your Customers are Texting
Just four short years ago, approximately 60% of smartphone users sent and received texts. Today, over 81% of smartphone users communicate via text message. If you're interested in attracting the attention of younger customers, the numbers are even more promising. In recent years, the average number of texts sent and received has been climbing steadily. Potential customers in the 18-24 age demographic send and receive an average of 2,022 and 1,831 texts each month, respectively. Their older peers in the 25-34 demographic send approximately 1,130 and receive 1,110. These numbers represent a key opportunity for businesses interested in reaching younger audiences on New Year's Eve.
Open Rates for Text Campaigns are Impressive
If you're investing in a marketing campaign, you want to be sure that you're getting a good return. Text marketing provides one of the best returns in the business. Open rates for text messages are close to 100 percent, whereas average email open rates are only about 22 percent. When customers opt-in to receive text communications from your business, you can feel confident that they're getting your message.
Connect with potential patrons via text message this New Year's Eve.
Text marketing should be a key component of your marketing toolkit this New Year's Eve. The fast-paced nature of the evening aligns perfectly with a well-crafted text campaign. Your customers will be on the move, checking their phones and communicating via text frequently, and they'll be looking for fun places to spend their evening. If you want to connect with new customers over the upcoming holiday, try ClubTexting for free!
Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
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Banks are using mobile and text messaging more frequently to reach new customers.
Business owners are always looking for ways to make their customers' lives easier. Exceptional service is what keeps companies in business. In recent years, banks and credit unions have been exploring digital channels to share important information with their customers, reach a broader audience, and make banking even more convenient. If you're in the financial services industry and you've been thinking about how you can use mobile to enhance your customer service, there are a number of approaches you can take. Here are three ways banks can use texting services to connect with their customers.
Sharing Time-Sensitive Notifications
The financial industry moves fast, and sometimes customers have trouble keeping up. Text message notifications can serve as a useful tool for banking customers who are interested in receiving up-to-the-minute information about their account. Banks can partner with texting services to convey important pieces of data to their customers. For example, if there are any suspicious transactions on an account, texts can be used to notify account holders quickly. Instant notification can be also be used as a money management tool. Account holders could opt-in to receive notifications about low account balances, overdraft transfers, or information about upcoming credit card payments.
Making Banking More Convenient
As texting has become more prevalent over the past decade, more banks and credit unions have been using it as a tool to make banking more convenient for their customers. Banks pair up with communications providers to create an intuitive system that makes sense for users. Account holders who sign up for text message banking can text codes to a designated phone number in order to take specific actions. For example, a text banking service might allow customers to check their balances, review recent account activity, schedule credit card payments, search through transactions, and find ATM locations nearby. Many accountholders prefer the convenience of text banking because it enables them to easily manage their personal finances while on the go.
Marketing Products and Services
Whether you're interested in reaching new customers or sharing information about products and services with your existing audience, text message marketing can help you accomplish your goals. Consider working with a communications provider to develop a location-based text marketing effort to connect with potential customers. For example, you may want to use geo-location technology to target mobile users at nearby ATM locations with well-crafted messages. Including information about why your products and services would be valuable to them will increase opt-in rates for your campaign. Maybe your bank offers free checking, an industry-leading rate on savings accounts, or exclusive benefits for new members. Conveying the benefits of banking with you via text message marketing will help convert potential customers into loyal ones.
Many mobile users enjoy the convenience of interacting with their bank while on the go.
If you're in the financial services industry and you've been thinking of exploring mobile to reach a broader audience and improve your customer service, a texting service can help you accomplish your goals. Texting can be used to share time-sensitive alerts, make banking more convenient, and convey information about relevant products or services to customers. What are you waiting for? Try ClubTexting for free, and start reaching a broader audience today.
Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
Text marketing is a great way to get the party started at your bar.
You've got an incredible music lineup and an impressive array of beers on tap at your bar, now all you need are more customers! Whether you're a bar owner that's recently established their first business or you're simply interested in driving more foot traffic to your business, text marketing is a great way to connect with a young audience.
The proof is in the numbers. According to recent data, 91% of mobile users in the 18-34 age demographic use their devices to send and receive text messages. Open rates for text messages hover around 99%. By comparison, average email open rates are around 33%. The bottom line is that texting is an effective way your customers. Here are three ways your business can use text marketing to increase your patronage.
Share information about special events
Does your bar have any upcoming events on the calendar? Maybe you have a monthly ladies' night or you've got a special performer on the schedule in the near future. Text marketing is a great way to get the word out to potential customers about these exclusive events. Work with a communications provider to create a campaign to help increase your foot traffic on special nights.
Incentivize your marketing
One of the challenges that many businesses face with their mobile marketing efforts is getting customers to opt-in to receive communications from their establishment. If you are interested in increasing your mobile subscriptions, you may want to consider offering an incentive for those who choose to opt-in. For example, if you're trying to increase patronage during slower lunch time hours, sharing an offer for a free appetizer or discounted meal might help drive more traffic to your business. Alternatively, if you're trying to get more customers through the door at night, you may want to text them an offer for a free drink. Providing a little incentive can help increase your campaign opt-in rates, and give your text marketing efforts a boost.
Pay attention to timing
Close to 90% of text messages are opened within three minutes of receipt. If you are planning to use text marketing for your business, spend some time thinking about timing. Consider how timing relates to your campaign goals. For example, if you are hoping to attract customers for happy hour, you'll want to schedule your campaign accordingly. Most people are leaving work at 5PM, so you may want to entice the commuter crowd with a well-timed offer just before they head out the door at 4:45PM. Timing is a critical component of any effective text marketing effort. Effective scheduling can help you attract the right crowd at the right time.
Timing is everything when it comes to text marketing campaigns.
Text message marketing is a great way to connect with younger consumers and drive traffic to your business. Bars can use texting to share information about special events, entice potential customers with unique offers, and increase their patronage. The key is to create a well-timed campaign that will reach your target customers at the perfect moment. If you're interested in exploring text message marketing for your business, try ClubTexting for free today.
By now, you may have heard that mobile marketing is the way to go if you want to reach customers anywhere in the most reliable way possible. After all, 98 percent of text messages are opened by the recipient. But how do you use keywords to get customers to sign up for your mobile list? What are keywords, anyway?
Keywords are a great way to get customers to join your loyalty programs.
What is a Keyword?
A keyword is a short word or phrase, which may include numbers, that customers text to opt-in to a mobile list. For example, 'Text FLOWERS to 25827 to join our text messaging list' is an example of an advertisement using the keyword "FLOWERS." That would be a good keyword for a florist.
How Do Keywords Work?
Customers text your keyword to the specified short code to join your contact list. They then receive a legally required automated response that thanks them for joining and tells them how to opt out if they no longer want to receive messages. Keywords usually identify a product, service, business or action. Businesses use them to entice customers to opt in to loyalty programs and special mobile offers. You can have as many keywords as you like.
What are the Benefits of Using Keywords in SMS Marketing?
Keywords offer customers a way to immediately engage with your brand when they see your advertisements. Use them on billboards, flyers and in commercials. Put them on your website and post about them on social media by incorporating them into branded graphics and videos.
Some businesses choose to have multiple keywords because it helps them break customers down into specific groups for more targeted advertisements. Keywords also provide the ability to track traditional advertising campaigns.
What Makes a Good Keyword?
Not all keywords are good ones. Combinations of letters and numbers are difficult to remember and should be avoided, if possible. Single words are best because some customers may add a space between multi-word keywords.
You can use multiple keywords to segment users by different campaigns and interests.
You'll also want to keep the following pointers in mind when selecting your keywords:
• Keep keywords as short as possible. Stick to words or phrases that are 10 letters or fewer, and the shorter they are, the better.
• Ditch the special characters. While it may look fun to throw in a dollar sign or asterisk, it's more work for the user because he or she will have to switch from the letters to the numbers. Make it as easy as possible for customers to type in your keyword.
• Try your keywords on different phones to see if the word or phrase gets autocorrected to something else. This may be a problem for brand, product or program names that are not made up of common words and phrases. If your keyword gets autocorrected, consider choosing a more common phrase or purchasing the autocorrected keywords as well.
Now you know what keywords are, how they work and how to choose a good one. Want to give it a whirl? Try ClubTexting for free.
Text message marketing is a great way to connect with customers.
Texting is big business. Recent data estimates that US mobile users in the 18 to 24 age demographic send an average of 67 text messages per day. Text message marketing represents an important opportunity for brands interested in reaching younger audiences. If you're thinking of adding texting to your enterprise marketing toolkit, there are several approaches you can take to develop an effective campaign. Here are five tips for making your next text message marketing campaign a success.
Create an Offer They Cannot Refuse
Few people can resist a good deal. If you want to improve foot traffic to your business, consider developing an offer that your customers simply cannot refuse. For example, you may want to offer returning customers a free drink or appetizer or exclusive VIP privileges for an evening. Take a look at past print and social media campaigns to determine which deals were most appealing to customers, and use that information to develop offers for upcoming text campaigns.
Make It a Limited Time Offer
Another effective way to get a good return on your text message marketing efforts is to create a sense of urgency for your customers. Consider putting a time table on your offer to improve campaign conversions. Making your offer valid for one night or one weekend only will entice more customers to take advantage of the good deal.
Craft a Clear Call to Action
Providing an attractive limited time offer may not be enough to get customers through the door. It's also important to have an effective call to action for your text message marketing campaign. A call to action provides customers with directions on how to take advantage of the deal your business is providing. Examples of effective calls to action might include, "Show this offer to your server to redeem your free drink" or "Present this deal at the door for VIP access."
Present your customers with a text message offer they cannot refuse.
Provide Your Business Name
While it may seem like a simple step, clarifying that the text message is from your brand is an important part of the process. Provide your business name in the first message to your customers to eliminate any possible confusion. This serves two purposes. Not only does it clarify things for your target audience, it also helps minimize any possible frustration among your customers. Always keep in mind that there are few things more frustrating than receiving an anonymous text message from a business.
If you're interested in driving foot traffic to your business, text message marketing is a great way to do it. Whether you're just launching your first campaign or you have considerable experience using mobile marketing to reach your customers, there are a few steps you can take to make your next text message marketing effort more effective. Creating an offer your customers can't refuse, making it a limited time deal, writing an effective call to action, and clarifying that the message they're receiving is from your brand can help improve your campaign conversions. Try ClubTexting for free to connect with more customers today!
Businesses are using text marketing to make connections with customers.
Smartphones have revolutionized the way people communicate. Not only have they made it easier for people to connect with friends and family on the go, they've also changed the way that consumers interact with businesses. If you are a business owner that's interested in building relationships with your customers, text marketing is a great way to accomplish your goals. Text campaigns are versatile, easy to implement, and highly effective. Here's why text marketing campaigns are a guaranteed read, along with some key takeaways for business owners interested in mobile.
Cell phone ownership is increasing
It's no secret that cell phone ownership is increasing. A decade ago, only 65 percent of US adults owned smartphones. In ten years that figure has soared to a whopping 91 percent. Data suggests that cell phone adoption rates are increasing not only in the US, but among international consumers as well. This is good news for business owners who are interested in reaching a broad range of global mobile users.
People are texting more frequently
Many people prefer the efficiency of text messages as a communication tool. Sending a text is faster and easier than making a phone call, so it isn't a surprise that texting has become more popular in recent years. According to 2013 data, 81 percent of mobile owners use their phones to text, an increase of nearly 20 percent over the span of four years. As communicating via text has become more prevalent, consumers have begun interacting with businesses more frequently via this channel.
Customers are using mobile coupons
The key to any good text message marketing campaign is getting potential subscribers to opt-in to receive communications from your business. Recent data suggests that mobile coupon redemption rates have improved in recent years, which signals an increase in opt-ins for companies using text marketing to reach their customers. If you can entice potential subscribers to opt-in for your text communications, the possibilities are endless for your business.
Open rates are high
One of the biggest benefits of text marketing campaigns are the phenomenal open rates. Companies that use text messaging to reach their subscribers enjoy up to a 98 percent rate of receipt. For comparison's sake, email marketers report an average open rate of just 22 percent. With open rates soaring close to 100 percent, there is significant potential for businesses interested in communicating with customers via text message. There's arguably no better way to engage with your audience and build customer loyalty over time.
Open rates are impressive for text marketing campaigns.
Many businesses are exploring text marketing as a way of reaching their target customers. As cell phone ownership has increased globally, people have begun communicating via text message more frequently. Consumers are also using mobile coupons more often, signaling an uptick in subscriber opt-in rates, and open rates for text messages are nearly 100 percent. Text marketing represents an important opportunity for companies interested in engaging with customers. If you're interested in staying connected with your audience, try ClubTexting for free today.
An effective call to action can help make your text marketing campaign a success.
Open rates for text message marketing campaigns hovered around 98 percent in 2014. If your company hasn't starting using text marketing to connect with customers, you could be missing out on an important opportunity. Here are a few tips for businesses that are interested in getting started with text message marketing and here's why having an effective call to action is a critical step towards campaign success.
Crafting a successful campaign starts with an opt-in
The first step towards crafting a successful text message marketing effort is getting potential subscribers to opt-in to receive communications from your business. Businesses need to provide customers with an opt-in option in accordance with anti-spam regulations. The most common question among companies that are just getting started with text marketing is: how do I get my customers to opt in? There are a few different approaches you can take.
Crafting effective calls to action
Whether you're new to text marketing and you want to grow your subscriber list or you're a veteran text marketer that's simply interested in increasing customer opt-ins, an enticing call to action is the key to success. As you're thinking about your call to action, it's important to remember that consumers are inundated with marketing messages via email, mail, and the Internet. In order to get potential subscribers to opt-in for text communications, the language you use in your call to action needs to be irresistible and convey value. Here are some examples of effective calls to action that you can use as inspiration.
Potential subscribers are more likely to opt-in if your call to action is compelling.
Good CTAs create a sense of urgency
A limited-time opt-in offer creates a sense of urgency. Setting a designated amount of time for a deal can increase the likelihood that potential subscribers will opt-in to receive communications from your company. For example, a business might use the following limited-time call to action in order to increase their subscription rates.
- Text "okay" to 123-456-7890 within the next 24 hours to receive a special deal.
- Text "yes" to 123-456-7890 by midnight to receive an instant 30% discount.
Effective CTAs offer unique benefits to customers
The best calls to action offer unique benefits like discounts, coupons, or free products and services for customers who opt-in. After all, it's incredibly difficult to resist a good deal! Examples of calls to action that offer special benefits for customers include the following.
- Send a text to 123-456-7890 to receive a 15% off discount for preferred customers.
- Text "yes" to 123-456-7890 for your exclusive Black Friday discount.
Keep calls to action clear and concise
You have limited time to make a connection with a potential subscriber. To increase your opt-in rates, it's important to keep your calls to action concise. Providing simple instructions and illustrating benefits clearly can help improve your business campaigns.
Text marketing is an effective way to reach new customers. If you're thinking about adding text messages to your business marketing toolkit, there are a few important things to remember. First, your goal is to get customers to opt-in. To do this, you need to create compelling calls to action that entice customers to participate in your campaign. Creating urgency and providing benefits can help increase your opt-in rates. To learn more about why text marketing is so effective, see this blog post from ClubTexting.com.
Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
There's no getting around it: Americans are addicted to their cell phones. It's hard to walk around a busy sidewalk without bumping into somebody with their nose buried into their phone. Walking around without a cell phone is likely to bring nervous, cold sweats and a desire to return to the safety of home quickly.
The good news is that this presents a terrific opportunity for businesses to use text message marketing to reach an over-increasing audience. Before delving into the implications of this epidemic, let's take a look at some statistics:
The Numbers Don't Lie
The statistics about cell phones in America are startling. Recent research found that in the United States, an estimated 90% of adults own a cell phone, and an estimated 58% own a smartphone.
Here are some additional statistics about cell phone use in America:
- 2 out of 3 people check their phones for messages even when they don't receive a notification.
- 29% of owners say they couldn't live without their cell phone.
- 98% of Americans between the ages of 18-29 own a cell phone, and 97% of Americans aged between 30-49 own one.
- 34% of Americans use their phones as their primary internet device.
Could these statistics just prove that Americans are addicted to technology in general? Possibly, but there is still a larger opportunity in text message marketing than other methods. Compared to the 90% of Americans with a cell phone, only 83.8% of American families have a computer in their home as of the 2013 census.
It's clear that cell phones are a major part of our daily life, and it's our duty as marketers to take advantage of that.
No matter how much we wish they did, numbers never lie!
Text Messages Are Perfect For Our Brains
The National Center for Biotechnology Information, located in the U.S. Library of Medicine, found that the average human's attention span has dropped 33% between 2000 and 2013. This leaves us with an average attention span of only 8 seconds.
Text messages fit this new mentality perfectly. A text message can be easily opened, scanned, processed, and deleted. Email messages or other, lengthier marketing materials take more effort and are more likely to be ignored. By taking advantage of our increasing need to process information quickly, you will find that less can be more.
Text messages are like perfect little appetizers for your brain!
Nobody Reads Emails
Not only are we dependent on our cell phones, but we trust our text messages much more. MailChimp conducted a survey on email open rate by industry, and found that rates varied from a 13.2% open rate (daily deals and e-coupons) to 30.71% (hobbies). The majority of open rates fell between 20% and 25%.
Consider, however, what happens when you receive a text message. It's usually opened right away, and read before it's deleted. There's no spam filter blocking your messages and making it difficult to reach your targets. In fact, it's estimated that a text message's read rate is 98%!
It's clear that there is significant opportunity for text message marketing. If you want to give it a try for your business, we'll give you the chance to do so for free! Sign up for your free trial by clicking here!
Starbucks is one of the most popular brands in the United States, but did you know that they're also an innovator when it comes to SMS marketing? Starbucks was one of the first companies to fully embrace mobile applications, and they continued their mobile focus by launching several successful SMS marketing campaigns.
Here are three lessons that you can learn from the success of Starbucks:
SMS Helps Increase Brand Loyalty
Major companies are investing in mobile marketing efforts, such as SMS, to help boost their brand loyalty. By closely tying in SMS marketing to mobile apps, loyalty memberships and exclusive perks, customers will have more reasons to choose your brand and return repeatedly.
After Starbucks SMS marketing push, they found that their mobile sales had increased a whopping 75% over last year. In addition, they found that twice as many customers were using their mobile app for payments (ten million people total). Because of the SMS campaign, these customers are now more fully integrated with Starbucks, and much more likely to continue returning to them.
SMS marketing campaigns sometimes feel like they're printing money!
It Helps You Stay Relevant
One of the most difficult challenges marketers face is staying relevant in an increasingly agile world. Marketing campaigns can be outdated before they go live, but SMS marketing is instant. Starbucks was able to take advantage of this by launching an extremely successful campaign for iced coffee drinks throughout the summer. They offered coupon codes, happy hours, and random deals throughout the summer. They added to the campaign by adding humorous, surprising touches, like a picture of a cat in outer space.
Starbucks has also had great success with their 12 Days of Christmas promotion where they offered a different gift for sale each week. Some of the most popular items they offered included refillable coffee mugs that could be used throughout the next month of January. By offering deals to drive the Starbucks brand for Christmas gifts, they were also able to incentivize the recipients of the gifts to return often the next month- turning them into customers, as well!
SMS Marketing Works Hand-In-Hand With Social Media
One of the reasons that Starbucks' SMS campaigns are successful is their terrific integration with social media. Starbucks uses their online presence to drive traffic to SMS, and vice-versa. This provides a great opportunity to grow your social media presence while also focusing on customer loyalty and sales!
This is how Starbucks was able to leverage their social media presence:
- Offering incentives. Many of the opt-in forms posted by Starbucks promised gifts, coupons, or other promotions. Incentives have been proven to drive email subscriptions, so it isn't surprising that it would help boost SMS subscriptions, too.
- Using media to stand out. Starbucks was able to grab attention by posting Facebook pictures of frappuncinos with faces in them, and tweeting pictures of dogs with coffee on a beach. The pictures were relevant, humorous, and demanded attention.
- Drove awareness. Throughout their summer campaign, Starbucks continued to send out social media messages, which continued to get shared, favorited, and commented on. Their tight, relevant marketing message reached enough people to have a significant effect on mobile sales and app signups.
Social media is an SMS marketer's greatest ally!
Do you think you have what it takes to match Starbucks success? Give it a try for free by taking advantage of our free trial here!
Americans have come to expect coupons. It's part of the shopping experience. But even if you have a global reach, everyone appreciates a good deal. The problem most marketers have is using coupons without devaluing the brand. Can it be done? Yes! Use these five tips to bring in business with coupons.
Coupons are a marketer's best friend.
1. Offer Coupons to Make Your Customers Feel Good
Who doesn't enjoy getting a good deal? Coupons evoke positive feelings in shoppers, and happy customers are likely to buy more and come back for repeat visits. Simply put, using coupons helps shoppers feel good about their purchases.
2. Encourage Shoppers to Try New Products or Services at Lower Prices
People work hard for their money, and they're hesitant to spend it on products or services that they've never tried before. But offering a discount can encourage people to try your product or service when they would have never done so at the regular price.
3. Build Your Customer List Using Coupons
If you want loyal customers, you have to build up your preferred customers lists. One of the best ways to encourage shoppers to sign up for future promotions is to offer a high-value coupon for their next shopping visit. For example, some stores offer coupons for 50% off a regularly priced item or $5 off $25 or more for the customer's next visit after list signup.
4. Target Former and Existing Customers with Enticing Discounts
Some customers drift away over time. They may be shopping with your competitors, or perhaps they don't feel they have a need for your product or service right now. A coupon can attract existing customers who need a reminder or nudge and can even bring back old customers if the price is right. Continue to offer rewards to encourage customer loyalty.
5. Help Customers Save Time by Offering Mobile Coupons
A coupon's value is based not only on its face value, but also in how much time it takes to find the coupon (and in the case of traditional coupons, clip and organize them). Help your customers save time by offering a mobile coupon instead of a paper one. Not only are mobile coupons more convenient, they're 10 times more likely to be redeemed than traditional coupons. They're also easier to keep up with because mobile phone users have their phones with them an average of 22 hours a day.
Get coupons to your customers quickly via SMS messages.
Last year, more than 66 million digital coupons were redeemed. Isn't it time you started using coupons in your marketing? We can get the word out fast with our mass texting service.
As more people carry their smartphones and tablets with them everywhere they go, mobile marketing continues to grow. Text messages provide marketers with the perfect medium to reach and engage with customers using devices they always have on hand. Not convinced? Here are 10 amazing stats that prove you need to go mobile with your messages.
Using a mass texting service to send SMS messages is the best way to reach your customers on the go.
1. Tick-tock: 90 percent of text messages are read within three minutes of receiving them. Can you say the same for your email marketing messages or direct mail advertisements? (Source: MobileSQUARED)
2. Worried your text message will go unopened? Not likely. 98 percent of all SMS messages are opened, while 84 percent of Facebook updates, 71 percent of tweets and 88 percent of emails are ignored. Mobile users place great importance on text messages and aren't likely to ignore them. (Sources: Techipedia and Mashable)
3. Mobile ad spending increased by 100 percent in 2013 and is expected to increase another 62 percent in 2014. (Source: Mobile Marketing Watch)
4. Mobile users want to hear from you! 70 percent of users say they'd like to receive offers on their phones. (Source: 60-Second Marketer)
5. People check their phones 150 times a day, including 23 times a day for messages, 18 times to check the time, and 22 times for phone calls. At other times, they're likely taking or sharing photos, using social media or playing games. (Source: ABC News)
6. When mobile messages are part of a marketing effort that's spread across other channels, 43 percent of consumers are more likely to make a purchase. (Source: Responsys)
7. On average, each person receives only 178 text messages per month compared to 1,216 emails per month. Do you see how much easier it is to get noticed through SMS marketing? (Source: Oxygen 8)
8. Offers, including coupons, discounts, special offers and loyalty program participation, are redeemed 8 times more frequently via SMS than email. (Source: Venture Beat)
9. The average person responds to email messages in 90 minutes, but you only need to wait a mere 90 seconds for a response to a text message. (Source: Branding Networks)
10. URL click through rate is significantly higher for mobile messages: 19 percent for SMS messages compared to only 4.2 percent in emails. (Source: Oxygen 8)
Want to reach your customers anytime, anywhere? Send a text message!
The time to jump on the mobile marketing bandwagon is now. App development can be challenging, and mobile websites can be expensive to build. SMS marketing using a mass texting service provides businesses and nonprofits with an affordable way to reach mobile users quickly. More importantly, it helps you reach users in a way that's proven to convert.
While some companies choose to utilize email as a means of communicating with potential and current customers, many more are finding that mass texting is a better option. Mass text messaging services offer many benefits and make for easy communication. Here are four times when mass texting easily beats emailing.
Last Minute Schedule Change
If you're holding an event and have a last-minute schedule change, you want to make sure that as many people as possible are informed. Some businesses may choose to email these changes, but not everyone may see the email in time! With the use of mass text messaging, you can get the changes sent to everyone's phones right away.
Since so many people have cell phones with them at all times, they will be very likely to see a text message pop up on their phone and get the location, time, or date change instantly.
If you need to alert individuals of a schedule change as soon as possible, texting is the way to go!
Fast Responses Needed
There may come a time when you need an answer quickly. Whether you're asking for someone to come help at an event or you're polling your customers to learn their opinion, you will likely want to get results fast. With text messaging, this is possible.
Think about how many times you've likely sent out important emails in the past only to get responses day later or no response at all. With texting, you're making it easier for individuals to communicate with you quickly so that you get the information that you need.
Last Minute Deals and Offers
At some point, you may decide to offer a special deal or discount to potential customers. This is a great way to get more people through your doors and increase sales during a slower time of year. With the use of text messaging, you can reach potential customers more quickly.
An email message may sit in their inboxes for a long time or it may never even get read. A text message, on the other hand, is easy to look at. You can include a code or secret message in order to entice people to take advantage of the deal once in the checkout line.
Share a great deal with text message marketing.
Add Subscribers Instantly
With text message marketing, it's pretty easy to add new subscribers. If you're a restaurant for example, you can place signs at each table offering a percentage discount to individuals who subscribe to the text messaging club. You can provide a code number for individuals to text and they will be instantly added to the subscription service once they send a message.
This is a great way to get more potential customers interested in your marketing messages more easily. With email, it's more difficult to have messages sent automatically to new subscribers.
As you can see, mass text messaging is often the best way to communicate. You can reach a large number of people quickly and are more likely to have your message be read.
Ready to see the difference? Try ClubTexting for free.