A successful SMS marketing campaign requires continuous work. It is important to check regularly and make adjustments to ensure that your efforts continue to bring strong returns. There are many ways to measure the effectiveness of your texting campaign, and your text message marketing platform probably offers several key analytical tools to get you started. Knowing the right ones to use for your campaign ensures that you are tracking the right things and making the right adjustments to keep your campaign going strong and bringing in more business.
Are People Signing Up--And Staying Active?
Sign me up for that!
A basic way to measure the success of your SMS marketing campaign is how many people sign up to receive messages from you. This is measured through your opt-in rate. It is just as important to look at the opt-out rate and delivery rate to see how many people remain active subscribers. You will always find that a few people choose to opt out for reasons beyond your control, and you will find you have some texts that bounce. However, an effective campaign keeps these numbers low while the opt-in rates remain high.
Are Customers Engaged?
In addition to continually recruiting new subscribers and retaining them, you want to keep them actively engaged. This can be measured in a few different ways, including redemption rates, conversion rates, click-through rates and open rates. In general, text message marketing has eight times the response rate as email marketing. You want to take advantage of this and maintain a high engagement rate across the board. This not only means that you have a successful campaign, but it correlates to increased business.
These numbers also tell you what messages work, and which do not. A coupon that sees a high redemption rate met some need with your customers. Although you want to vary your coupons and deals to maintain value, you also want to be sure to send coupons that work. Using the data you receive can help you to tailor messages to those your customers like, keeping your campaign more successful over time.
Are People Sharing With Their Friends?
Another way to measure the success of your campaign is to see whether your customers are telling their friends and family members to sign up as well. You can track this by using a unique keyword that your SMS subscribers can send to their friends to sign up. You might also send out surveys asking how people heard about the program.
Unique keywords tell you, in general, from whence your subscribers come. This allows you to see which of your campaigns work the best and which are the least effective. For example, you might run a promotion on your social media page and a TV ad simultaneously, both of which use a texting call to action, but with unique keywords. You can track the opt-in numbers using the different keywords and see which one had the most people sign up.
Is It Cost-Effective?
In general, SMS marketing is a cost-effective marketing channel. It costs just a few cents to send and receive texts and you do not have to pay for expensive graphics, which are reasons why texting typically has a high return on investment. However, you might find that you are not getting the return on investment you expected. By comparing the cost of your campaign with any increase in business, you can determine whether texting has been effective for your company. You might find that making a few adjustments could help you to increase the impact and, thereby, generate a better ROI.
Reviewing your campaign ensures you get the most value from your investment.
People like to receive texts from businesses. Texting is quickly becoming one of the top business marketing channels.
By reviewing these four different components of your SMS marketing campaign, you learn about its effectiveness. A quick review of your analytics should provide most of the information you need, although you might also want to talk with your customers and learn more about their perspective to learn how you might improve in the future.
Contact us to learn more about how to monitor your campaign.
As a consignment shop, you not only need to find shoppers, but you also need to find sellers. This ensures you have sufficient stock for your customers. The consignment business has seen strong growth, which means there is more competition from both brick and mortar stores and online services. Therefore, you need to promote your business that attracts not just buyers but also sellers. SMS marketing provides an impressive, versatile marketing tool perfect for attracting more business to your consignment store.
Promote Your Business
Bring more people into your business to buy and sell and achieve your goals.
SMS marketing is a versatile marketing channel that offers you a way to promote your business. Once you have a subscriber list, it is simple to send them texts about your business to encourage repeat business. Your subscribers already have an interest in your business, so they are a willing audience for your promotion.
It is not just to current customers to whom you can promote your texting program. It makes for one of the best calls to action to use on any of your advertising or marketing collateral. Add a keyword and instruction on your flyers, radio spots, TV ads, print ads and other pieces as a way for customers to take action after seeing your ad. People carry their phones with them everywhere, so it is easy for them to text when they see your ad, improving the success rates of your ads. For increased impact, offer a deal for signing up.
Text Sellers About New Opportunities
It is easy to segment your subscribers into sellers and buyers, and you might have even more groups you wish to create. The same customer can be placed in more than one group, so if someone is both a buyer and seller, he or she will not miss out on any text.
When there are new opportunities for selling at your consignment store, send out a text to your SMS marketing subscribers. This might be when you start selling a new product or merchandise. Perhaps you had too much of a particular item but now require more. This makes it easy for you to reach your sellers and communicate your needs to them.
Let Customers Know About New Inventory
On the other side of your business is your customer base. When you have new stock from one of your dealers or vendors, text your SMS marketing subscribers. This allows them the first look at your new inventory while also making sure people know what you have available for them. You might have a regular text that puts the spotlight on a particular stock item. This might typically be new items, but you might also highlight something that has been difficult to sell.
Send Offers and Coupons
SMS marketing provides an excellent way to send your loyal customers offers and coupons. Mobile coupons have a much higher redemption rate than other formats. They only need their cell phones with them. Then, they simply show the text at checkout. There is no printing anything out or remembering to bring it. Coupons provide a strong motivation for customers to come in and shop at your store. Alternatively, if you need more merchandise, offer a special discount for those who wish to sell something on consignment at your store.
Alert Subscribers About Events
When you text, people can recieve alerts about events anywhere.
Text messages have a high open rate. This means you can feel confident that messages you send to your SMS marketing subscribers are read. Capitalize on this by sending your subscribers information about events in your store. Perhaps you plan to have a massive sale to move your products, or maybe you plan to host a customer appreciation party. Whatever the event, you have the chance to increase attendance by alerting and reminding your subscribers about it through text message.
Implementing an SMS marketing program provides you with a way to increase engagement with your buyers and sellers. This will help your consignment business, and you also will stand out from the competition, further increasing your sales.
Contact us to learn more about how you can utilize this powerful marketing channel.
To successfully run your yacht club, it is imperative you provide your members excellent customer service. They expect only the best from you, and they will clarify it when you do not meet their expectations. It is up to you to continually attract new members, so your numbers remain active, and you reach your goals each year.
Implementing a group texting campaign provides you a way to promote your business and communicate with current, new and prospective members for enhanced customer service. The following will help you to create a strong foundation for your campaign so you will meet -- and exceed -- your goals.
Start with Your Goals
Consider what you hope to achieve for your yacht club with a texting campaign.
Before you do anything, it is imperative you develop goals for your program. It helps if you review your overall business goals. Perhaps you wish to increase membership by 20 percent this quarter. Maybe you need to increase sales or increase event participation. Your goals for both your yacht club business and the group texting campaign go a long way in determining what type of messages you send, and how you plan to promote your program.
Determine Your Audience
You should also determine your target audience for your group texting campaign. This might be prospective members or current members, or you might run simultaneous campaigns for both. It is beneficial to perform market research and learn more about the demographics and behavior patterns of your yacht club members. This will help you to create the right content for your followers, increasing the engagement and ultimately success of your campaign.
Create Content of Value
One of the most critical components of any successful group texting campaign is that you provide content of value to your subscribers. This could be discounts or offers on your services or information about member events. What is considered "value" depends on your clientele and members, and the services you offer. You might have to run a few test campaigns after your market research to see which content has the greatest impact. Regardless, take some time to determine what you and your members consider valuable, and what measures you plan to gauge the success of this content.
Develop a Schedule
For your group texting campaign to work, you must contact your yacht club members at the ideal frequency. You want to communicate with them enough, so they continue to take advantage of your offerings and engage with your club. However, you do not want to oversaturate them to where they disregard your messages or opt out of your service. Finding the right balance might take trial and error, but it is typically around two to four messages per month.
Segment Your Subscribers
Create groups for your subscribers and send targeted messages.
As a yacht club, you have to balance between providing service to your current members and try to attract additional members. Your group texting program provides a way to contact both, and you should send personalized, targeted messages to both categories. It is easy to segment your subscriber list, so you send only the relevant messages to each person. You can have multiple groups, and your members can be placed in more than one. Just be sure that you still only send members around two to four messages per month even if they are in more than one group.
The more time you spend researching your prospective members and determining what they want from a group texting program, and what goals you wish to reach, the better campaign you will create. This research helps you to build a strong foundation on which to build as your program commences and progresses.
Ready to see how texting can increase your yacht club membership numbers? Try ClubTexting for free.
As an advertising or marketing agency, your priority is to increase awareness about the brands you serve. However, you do not want to forget about advertising for your own agency so that you continue to bring in more clients. This is also an unofficial way to demonstrate your skills to potential clients before they make initial contact with you.
Text message marketing has become increasingly popular marketing channel for businesses to use. It helps to attract new clients and maintain those you already have. Rather than just using it for your customers, be sure to include it in your own advertising to receive the following benefits.
Compete with Larger Agencies
Bring your advertising agency to the next level with SMS marketing
As a small boutique advertising or marketing agency, it is sometimes hard to compete with the large, well-known agencies that have a large advertising budget. Text message marketing levels the playing field. It is a text-based medium, so it requires no expensive graphics to look great. Plus, the cost to send and receive texts is minimal, often just cents per text. This makes it easy to fit it into almost any budget.
Many companies have yet to include SMS marketing in their services or marketing strategy, but people like it. By including it, you also stand out from the competition.
Demonstrate the Medium to Clients
By incorporating text message marketing into your own marketing strategy, you also have a chance to demonstrate its effectiveness to your clients and potential clients. As they say, actions speak louder than words. Run a great campaign, and it won't take much persuading to convince your clients to do likewise.
Add Another Component to Your Clients' Marketing Strategy
Text message marketing is just one of many marketing channels in today's market. It is easy for clients to start to feel overwhelmed by all their options, from traditional print ad marketing to digital marketing to mobile marketing. By including SMS marketing in your own advertising, you also will have the tools needed to add it to your clients' so that they can take advantage of the many benefits of the medium, such as a high open rate and a high engagement rate.
Send Instant Updates and Reminders
Texting is highly versatile, so it does not need to remain only in the realm of marketing. It also provides a beneficial way to communicate with your clients. Send them a reminder about a meeting or a campaign launch. Send tips to your clients about how to improve the aspects of the campaigns that they run.
Instantly update your clients about any changes to their program, including any problems you might have. Texts are typically opened within a few minutes, so you can feel confident that your client can see and respond right away, reducing the amount of time a problem inhibits the continuation of your client's program.
Improve Customer Service
Two-way communication helps to improve your customer service. A majority of consumers prefer to contact companies about customer service inquiries through text messages. They can text you at their leisure while knowing that you will take care of it. The smooth handling of the issue helps to improve their overall feeling towards your company, improving your retention rates and referral rates.
Have a Strong Call to Action
Potential clients can text from anywhere when they see your ad
Implanting a text message marketing program for your own agency also helps you to have a strong call to action on all your advertisement and marketing collateral. As you probably tell your clients often, you need to have something that inspires customers to take action right away. Providing a number and keyword to text for more information on bus ads, digital ads, radio ads, print ads, TV ads, and any other ads makes it easy for them to take action right away, increasing the number of leads you receive.
Do not miss out on the high open rates, redemption rates, and engagement rates associated with this medium.
Contact us to learn more about using text message marketing for your own agency, as well as for your clients.
Whether your surf shop is open year round or needs to make the most of your summer business, finding clients is an essential component of your business. You can promote and promote your shop, but it is important to find a way to engage with your clientele so that they not only choose you over the competition, but also come back again and again.
Mass texting provides you a versatile way to promote your business, communicate with potential clients, and maintain a relationship with those you already have. Following are just a few ways to utilize mass texting as part of your marketing strategy.
Promote Your Business
A texting CTA works well because people always have their phone
Mass texting provides an excellent channel for promoting your business. It is an opt-in service, which means that you are only allowed to send messages to those who sign up. You can promote to these customers, which does help, since they are already engaged. However, you do not have to feel as though this limits you. There are ways to utilize your texting program to draw in new business as well.
Texting makes a great call to action on any of your other marketing and advertising collateral. For example, add the phrase "Text Surf Rental 55555 to find out more and get a 10 percent discount on surfboard rentals" on your ads that promote your rental business. Adding a discount or offer to the CTA increases the response to and improves the efficacy of your ad.
Engage with Customers
Customer engagement is an essential component of business in today's market. Finding ways to communicate with clients and build a more personal relationship helps to create more loyal customers. Your mass texting messages do not have to be just deals and offers, although those do create highly lucrative messages. It is also a medium through which you can send out tips and other information to continue to build your relationship with your customers. For example, keep your customers informed of the surf report or tips on surfboard care are other ways of keeping in touch.
Text messages are a more intimate medium. People have yet to feel saturated with SPAM and marketing messages. This gives you an edge over your competition when you communicate with customers through texts. They will be more willing to view you as a friend than just another company, helping to bring in more repeat business.
Send Out Reminders
When you have events, you want to be sure to have a strong level of engagement. People are so busy, they might easily forget about events, especially if you initially tell them about it weeks ahead of time. Mass texting is the perfect avenue for sending out reminders because messages are opened and read within just a few minutes. Send out an email to let people know about the event. Then, remind them about 24 hours ahead of time to increase participation.
This also works for transactional messages. Text reminders of rental pre-orders or let customers know when an order is ready to be picked up. Send receipts through text and include a thank you with a deal or other motivation to customers to come back.
Invite Customers to Events and Tours
Another way to engage customers is to host events at your business. This might be customer appreciation days or weekly surf club meetings. You might run tours and surfing classes for visitors. Perhaps you also offer stand up paddleboard and kayak tours. No matter what events your shop offers, you want to be sure to attract people to them. Mass texting provides you a way to alert your customers and increase participation. Adding it as a call to action also helps you to draw a larger crowd.
Take Advantage of a High Surf Day
When the surf is perfect, send out a text to alert customers
People carry their phones with them at all times, making mass texting the best way to get a hold of them with last minute information. Take advantage of this by sending out alerts on days where the surf is perfect. You might already send out surf reports to some of your more loyal customers, but not everyone might want this daily or weekly information. Group your customers for sending relevant text messages, and then have some messages sent to everyone, such as a high surf day.
These are just a few ways to utilize mass texting for your surf shop that go beyond sending coupons and deals. These play an important role in any SMS marketing campaign, but there is so much more you can do with this versatile marketing medium.
Ready to see how you can implement texting in your marketing efforts? Try ClubTexting for free.
Keeping a community theater open takes a lot of time and effort, often by a group of dedicated individuals volunteering their time and talent. Communication and organization become key components of maintaining order and reducing drama from your theater. Club texting provides a valuable tool to help you communicate with your audience while also organizing your staff, volunteers, stagehands, and actors. There are many ways that this versatile tool can help your community theater have the best season yet.
Organize and Communicate with Ease
Keep in touch with your cast and crew via text to increase efficiency
Almost everyone has a cell phone, with 90 percent of American adults owning an SMS enabled phone. Most of these people keep their phone within an arm's reach at all times throughout the day. That means that texting is one of the best ways to get in touch with your community theater staff, cast, crew, and other volunteers. It is easy to create groups for your club texting subscribers and target messages to just the relevant receivers.
When you need to reschedule rehearsal at the last minute, you simply send a text and feel confident that everyone will be aware of the news. The same goes for any other communication you need to send. Your members can also reply, helping you to get RSVPs from everyone before a show, rehearsal, or audition. This will make the organization of your community theater that much easier, giving you more time to spend focusing on the drama you actually care about: the one on the stage.
Increase Audience Numbers
Club texting also helps you to increase your audience numbers. When you promote your latest show on flyers around town, billboards, posters, print ads, radio spots, or any other type of advertisement, add a texting call to action. This provides an easy way for people to find out more information as soon as they see your ad, rather than having to wait. Once you have community members subscribed to your list, text them updates on the latest shows. This helps to increase the number of people who return to your theater every season.
Donation and Funding
As a community theater, you probably rely a lot on donations and other funding from the local community. Running a club texting campaign helps you to bring in a larger number of donations. During your fundraising drives, text your subscribers asking for a donation. Additionally, add a texting CTA to your donation pleas on your playbills and other advertisements.
You can set it up so that they only have to text a keyword to a particular number and automatically donate a certain amount of money, which is simple added to their phone bill. This is easy for the community, but it does have some additional work for theaters. Some theaters find it better to simply send a link to a donation page. This lets you receive more of the money, and your community can choose how much to give in one donation. Either way, you have the chance to easily increase your donations to help fund your next show.
Find Cast and Crew Members
A community theater only thrives when it has the involvement of the local community, especially if you rely on volunteers for some or all of your cast and crew members. Club texting also helps you to increase the impact of your casting call. It can likewise be added to your advertisements as a way for interested people to easily and quickly get in touch with you as soon as they see the casting call. You also can have a group of people in your texting subscribers who have helped or expressed interest in the past to whom you also send an invitation for casting calls or other volunteer opportunities.
Reminders About Events
Increase your audience numbers by texting reminders about your shows
Text messages are typically opened within just a few minutes of receipt. This is why they are the perfect avenue for sending out reminders to your audience and cast and crew. You might have promoted an event through several different avenues, including social media and email. However, the nature of these mediums typically requires that you post the information far enough in advance to feel confident your followers read it. With texting, you can send a reminder within 24 hours and know that your recipients have read it. This can help to increase the attendance at all your events, whether it is a show, a fundraising event or a casting call.
Club texting is a versatile marketing and communication medium that has the power to greatly enhance the organization and communication of your community theater. It has a relatively low cost, making it easy to fit in most budgets, even those of a non-profit community theater. This makes it a cost-effective way to keep your volunteers and audience members apprised of your events, helping to keep your productions SRO.
Contact us to learn more about how texting can help your theater.
As the temperature increases, some businesses start to see their sales take a dip. Conversely, those that specialize in summertime goods and services work hard to make their busy season get them through the rest of the year. Whether you rely on summertime sales or just are looking to bring in some extra business during the season, SMS marketing can help you to boost your sales. If you are starting a new campaign or just looking for a way to spice things up, try one or more of the following messages for a more successful summer.
Use your texting campaign to promote your summertime sales
Sales are a great way to draw in business no matter what time of year. One way to increase awareness and interest is to create something that attracts the attention of your customers. To do this, play around with summer-based puns for your sales. This could be using terms such as sizzling sales or beat the heat. Incorporate this language into your SMS marketing messages to draw a crowd. For example, your message might read, "Beat the Heat with our 20 percent discount on summer clothing. Redeem in stores before August 15."
You can take this even further with text messaging to promote last minute deals that reflect the day's weather. Most people carry their phone with them everywhere, so you can feel confident they will see the text right away. When the weather calls for an abnormally hot day, tell people how coming into your business will help them to avoid the heat. If you are a restaurant, this could be a special limited-time offer on cooling foods, such as ice cream or specialty drinks. Movie theaters might advertise their air-conditioning, and retail stores might push certain summer items that help keep people cool.
Free Popsicles for the First 100 Customers
Free swag is another way to draw in a crowd, especially when it is available for a limited time. Take advantage of the hot days and offer something for free when they shop. It can be something inexpensive but fun, such as popsicles, or it can be an item related to your business, such as branded sunglasses, flip flops or a tote. Make this exclusive to your SMS marketing program for an enhanced effect. Your text might read, "Be one of the first 100 customers before noon on Monday and get your free sunglasses to sun in style this summer. Bring in this text to our stores today."
Summer Scavenger Hunt
Summer is a time when people spend more time outdoors, which often also involves spending time with friends and family members. Get people's attention by offering a summer-long scavenger hunt and motivate them to play with their friends and family members. This might include daily or weekly texts that take people from one clue to the next.
At each successful new location, they win something small, such as a new coupon. Then, anyone who reaches the end of the scavenger hunt around Labor Day is entered into a drawing for a larger prize. This might also facilitate discussion and competition among your customers, building a larger community. Your texts might read something like, "Click here for today's scavenger hunt clue. Successfully locate the item and receive a 10 percent coupon valid for this week."
Summer Solstice Party
Invite customers to a customer appreciation BBQ to celebrate a summer holiday
Whether at the beginning, middle or end of summer, attract customers through hosting a party. This might simply be a day of specials and exclusive sales and extended discounts or it might be a genuine customer appreciation party. Either way, attach it to a particular holiday in the summer. This might be one of the more traditional ones, such as the summer solstice, July 4th, Labor Day or Flag Day.
Alternatively, you can get more creative by choosing one of the lesser-known holidays, such as National Ice Cream Day or National Cheesecake Day. Your text would state something such as, "Come celebrate National Ice Cream Day with us and get a free scoop of ice cream with every purchase of $5 or more. Bring in this text for your treat."
These are just a few examples of how to get creative this summer to draw in customers with your SMS marketing campaign. Just remember to keep the content of your messages under 160 characters, exclusive to the medium, and of value to your audience, and don't forget a strong call to action.
Ready to see how one of these messages works with your campaign? Try ClubTexting for free.
Incorporating texting into your marketing strategy is not just about finding ways to attract more customers through direct marketing; it is also about enhancing the entire customer experience. In today's market, it is very important to provide the best customer experience, since most customers shop based on emotions rather than price and other factors.
Providing dynamite customer service is one way that you can improve the customer experience, thereby increasing business. One way to do this is to use group texting in your customer service department. The majority of consumers prefer conducting customer service transactions through text than a voice call. To create a strong customer service campaign using your group texting program, utilize the following strategies.
Integrate Your Data
Integrate customer transaction data from in-store and online for better service
A strong customer service initiative knows as much about the customer as possible. Therefore, integrate your customer data across all your platforms, including your email, social media, and website. This allows your customer service department to know the relationship the customer has with the company and easily follow any history relevant to the current conversation. This streamlines the process so that even if a person communicates with you through different channels, you have the latest information.
When using group texting for customer service, it is important that you personalize the texts. This is easy when you create individualized texts in response to inquiries. It remains possible to provide some personalization when you send stock reply messages. The easiest way to do this is to simply add the person's name. This is easily done through a template, and it makes a huge difference for the person receiving the text.
Inform Consumers and Get Permission
Another important component of a dynamite customer service initiative is that you do not offend or frustrate the consumer. Therefore, you want to inform your customers about your group texting program and get permission before sending them any texts. When they buy something from you or sign up for your services, inform customers of the chance to receive transactional messages, appointment reminders, and other customer service communications via text. Also, let them know that they can text you with any problems, issues or inquiries.
Create Great Content
Well written texts with valuable content keep customers happy
No matter the purpose of the message, it is essential that you develop great content. It should be well written without any spelling or grammar
arrows errors (just kidding). It is important to include all the relevant information, such as how to opt in and out of messages and where to go to find additional information within the text.
You only have 160 characters, so you must be concise. However, do not use "text speech" or abbreviations beyond standard abbreviations you might use elsewhere, such as for states. If you require additional space, it might be best to include a summary of the most important information in the text along with a link to further information.
Many of the same rules for customer service apply to group texting as they would any other forum. You want to be professional, polite, considerate and customer-minded. On top of that, take advantage of the features of text messaging for an even better forum for addressing your customer's needs.
Contact us to learn of more uses for text messaging beyond just customer service.
Trying to connect directly with users can be difficult. Part of that difficulty is discovering the right medium, whether email, social media or text message. With the increasing popularity of text message marketing the past few years, many companies have jumped on board while others are hesitant to try yet another marketing channel. The statistics, however, show that SMS marketing has the potential to boost your business and overtake both email and social media marketing as the best forum for reaching consumers.
The Impact of Email Marketing
Email is a common, and effective, way to communicate with customers
Although text messages debuted not long after email became commonplace for the average user, the use of email for marketing purposes caught on long before text message marketing. Today, almost every company has some sort of email communication with clients. However, this also means that email marketing has to deal with oversaturation, as well as the tons of SPAM emails a typical person receives on a daily basis.
As such, email marketing has between 28 and 33 percent open rate on average. The click through rate is between six and seven percent. Interestingly, campaigns that send more emails tend to see a gradual increase in their open rate during the life of their campaign.
Do People Respond to Social Media Marketing?
As social media took off, brands became excited about the personal connection they could facilitate with customers, as well as the free organic reach. Facebook consistently alters its Newsfeed algorithm, as do the other social media sites. This often diminishes what posts users actually see. This means you might not be getting the reach you think you are, since your fans most likely do not see 100 percent of your posts.
The organic reach for Facebook posts ranges between 2 percent and 47 percent. This number is largely influenced by the number of fans you have. If you have fewer than 1,000 followers on Facebook, then you most likely average about a 22 percent organic reach rate. However, if your company has more than 100,000 followers, the organic decreases significantly to around 6.6 percent.
Twitter has also been found to have a two percent organic reach, but the company advertises that it can connect with 30 percent of their followers each week, compared to five percent for Facebook. Other social media sites, including LinkedIn, Instagram, Pinterest and Google+, have similar reaches.
The Power of Text Message Marketing
Texting is a powerful medium for marketing and customer engagement
Text message marketing is the newest contender, and it has powerful statistics. It has a 98 percent open rate, with most people reaching the texts within just a few minutes of receipt. Coupons sent by text have a 10 percent higher redemption rate than email, and roughly 32 percent of subscribers respond to offers. It also has a high click through rate at 29 percent and has eight times the engagement rate of email marketing. These numbers demonstrate how powerful text message marketing is, surpassing the impact and reach of both email and social media marketing.
Although text message marketing offers you a better way to engage with consumers, the use of these different marketing channels does not have to be a competition. All three marketing channels work best when they are integrated into one larger marketing strategy. This allows you to benefit from the strengths that each of the channels provide while minimizing the weaknesses.
Ready to see how an SMS marketing campaign can boost your business more than email and social media? Try ClubTexting for free.
As an eCommerce business, you may be thinking that email is the best way to communicate with your customers. However, more and more people are shopping online straight from their phones. Plus, they carry their phones around with them everywhere, making it easy for them to act on any advertisements they may see. Therefore, a strong SMS marketing campaign has a role in boosting business for eCommerce retailers, just as it does for any business. Following are just a few tips to help implement your campaign to get the most out of all the lucrative benefits of the marketing medium.
Create a Coupon That Entices
You only have 160 characters to get people to take action and redeem your offer
SMS marketing provides a key way to send out coupons and other deals, but it takes more than just telling your customers about the deal to get them to take action. With a text message, you only have 160 characters, so you need to make them count. It is best to use strong, action verbs and motivating language to provide a sense of urgency.
In addition to working on the right verbiage, you also need to determine the right discount or offer to provide. It should be a balance between a deal for your clients and one that does not reduce your profit margin too much.
Integrate Your Campaigns
Although SMS marketing provides benefits even when used as a stand-alone marketing channel, you get even more of the benefits when used as part of an integrated marketing strategy. Text messages make for one of the best calls to action for any type pf advertisements, including print ads, flyers, billboards, television ads and radio spots. They also play a role in your digital ads, social media profiles, emails, and website. It does not take much to add a keyword and number to all your marketing collateral.
People carry their phones with them everywhere and rarely have them further than an arm's length away. As soon as they see the ad, they can take immediate action before they change their mind or forget. This strengthens the impact of your advertising campaign while barely increasing your expenditure.
Make It Easy to Shop
It is important to make it easy for people to shop right from their phones
More and more people use their cell phones in lieu of a personal computer, and mobile commerce makes up 30 percent of eCommerce business in the U.S. Even those who spend a lot of time on a computer still use their mobile phones for online shopping. As an eCommerce business, you want to be sure that you make it easy for your customers to shop on all platforms, including mobile platforms. With SMS marketing, you can send out digital coupons and make it easy for your customers to redeem them. Within the message, include a link for redemption that sends customers to your mobile shopping site so they can buy your products right there and then.
Don't Target Smartphones Only
Although you want to make it easy for customers to shop directly from the text message, you do not want to only target smartphones. The number of people who own a smartphone continually increases, with the current saturation at about 64 percent. Those who own an SMS enabled cell phone is much higher, at over 90 percent of the American adult population. Therefore, you have a chance to target a much wider audience if you create a message that also appeals to those who might not have a smartphone or shop online. You can do this by including an easy to follow way to redeem the coupon online even if they do not click on the link.
Take Advantage of Immediate Open Rates
One of the most lucrative benefits of SMS marketing is its extremely high open rate, which is at about 98 percent. Almost all of those are read within just a few minutes of receipt. This works well for businesses that wish to send out time-sensitive texts and promotions. Leverage this by sending special and exclusive flash sales and limited-time offers that are only good for that day only. People will be more motivated to take immediate action because the deal expires soon.
Provide Enhanced Transactional Messages and Other Customer Service
Let customers know their package is on the way
Text messages are a versatile component for your eCommerce business to use. Not only do they work as a way to send out coupons or provide an easy CTA, but they also work as an avenue for transactional and other customer service messages. When someone buys an item, send the receipt through text rather than email. Do the same when the package is sent and delivered. Due to the previously mentioned high open rate, you can feel confident that your customers remain well aware of the status of their purchase.
SMS marketing works well for any business, including eCommerce retailers. When you develop your strategy, be sure to create messages that are unique to the medium and provide something of value to your subscribers to keep customers engaged and coming back for more.
Ready to see how SMS marketing can boost your eCommerce business? Start your campaign today and try ClubTexting for free.
For a rocking concert, it is essential to have a large, engaged crowd. There are many ways to promote your concert to get people into the seats. Club texting provides a powerful and cost-effective way to increase sales and improve attendance for your concerts and live events, no matter how big or small your venue or act.
More Effective Promotion
Your audience can opt in to your program from anywhere, including at a concert
To draw a crowd to a concert, the first thing you have to do is get the word out. Club texting provides an effective way to promote your band or the concerts at your venue. Add a keyword and short code to your existing marketing collateral for a powerful call to action. Include the information on a stage screen during your concerts to get the current audience, who is already interested and engaged, to opt in. This provides you with an attentive audience to which to promote your future concerts, which, in turn, creates larger crowds at your next concerts.
Once you have subscribers for your club texting program, send them alerts about upcoming concerts. Those who sign up to receive texts already have a strong emotional tie to your band or venue. This increases the chance that they will come back for another concert in the future. It is far easier to convert previous customers than new ones. Take advantage of this by letting your current fans know about upcoming concerts about which they might be interested. The more people who know about your concerts, the larger crowd you will have.
Exclusive Presale Opportunities
For some of your audience, it takes more than just knowledge about your upcoming concerts to get them through the door. Another way to entice them to commit and buy tickets is to offer exclusive pre-sale opportunities. Make it easy for them to buy tickets before anyone else has a chance with a link in the text to buy the tickets. Include special offers and deals that are only available during the pre-sale time frame. This strengthens the motivation to buy the tickets early rather than waiting until the last minute to decide whether or not to go at all. When people have already bought tickets, they are much more likely to show up than if they simply plan on going, but have yet to invest in the tickets.
It is not enough to simply promote your concert for the weeks or months leading up to it. Audiences have very busy schedules. Rather than rely on their ability to retain the information, send out event reminders a day before or the day of the concert. Text messages are opened within just a few minutes of receipt, so you can feel confident that your audience will see the message in plenty of time to still make it to the concert, but without having the time to forget about it.
VIP Seating and/or Backstage Access
Provide a space for your VIPs to enjoy the concert away from the crowds
Club texting provides a way to target your most loyal audience members, especially if you create subgroups based on your behavior patterns and demographics. You can reward your most loyal fan base with special access to VIP seating or even a chance to go backstage at the concert. Send out a text message that includes the necessary information about the VIP program. If you do not have the space and means to have a backstage access or VIP seating for all your loyal customers, you can still offer it through a text-to-win contest. One or two people can win the chance to go backstage, and at the same time, you drive interest in the concert as a whole through the contest.
There are many ways to promote your concert and increase the number of people in your audience. Club texting works well as part of your overall strategy to target your most loyal fans and more effectively promote so that you get people to take action and show up.
Contact us to learn more about how to implement club texting and increase your audience numbers.
Whether you have a traditional radio station, Internet-based station or a satellite station, finding listeners remains key. Promotion and marketing provide you with ways to reach out to possible and current listeners to build a strong listener base. One beneficial and cost-effective marketing platform that can benefit your radio station is SMS marketing. With the right plan in place, you can increase the number of listeners so that your radio station remains relevant and boosts its business.
Your radio DJs can ask listeners to text in for requests to increase engagement
Radio remains a medium in which the relationship with the audience is key. Therefore, you want to have a way to communicate with your audience and make it easy for them to communicate with you. One way to do this is to use SMS marketing. Your audience can text in a live music request, vote via text for your current radio station poll, or otherwise join in with what is going on. Most people have their phones with them at all times, so it is easy for them to pick up their phone and vote whether or not they liked a particular song or text to participate in your latest contest. This boosts their engagement with your station, which, in turn, increases the chance they will choose to become a repeat listener, and may even become a loyal one.
Reminds People to Tune In
Once you have permission to text someone, you can send out reminders about your events. You only want to text your subscribers around two to four times per month, which is perfect for occasional reminders. Rather than reminding them about every single show, send out reminders about your special events, a new show you're starting, a contest you are running, and more. When someone receives a text about your radio station, they will be reminded to tune in, whether for the event or simply when they decide they want to have the radio on in the background.
Texting is the perfect CTA because people always have their phones with them.
To get people to tune into your radio station, it is important to get the word out about your programming and create excitement surrounding your events. There are numerous avenues for promotion, including print ads, billboards, bus ads, digital ads and social media posts. SMS marketing complements these marketing campaigns and helps them to succeed. You can add a texting call to action to increase the number of people who respond to your ads. Simply include a keyword and number to text on the bottom of your ads for more information or to enter a contest.
Because most people carry their cell phones with them everywhere, they can respond right away. Additionally, your campaign will catch on, building more excitement surrounding your event, programming or station as a whole. This leads to an increase in the number of listeners, boosting your station's overall business.
SMS marketing is a cost-effective marketing channel that has the power to boost your ratings and increase your radio station's business. To compete with the plethora of options people now have for radio programming, it is important to engage listeners, facilitate excitement and remain relevant. Texting can help you to do this without breaking your marketing budget.
Contact us to find out more about how to integrate SMS marketing into your strategy to augment your business.
Summer is in full swing, so it is the prime time for your clients or members to visit your pool. Whether you run a community pool, private pool, or have a pool as part of your gym, it is important that you keep your clients abreast of all the activities and events going on at your location. Group texting provides an easy and cost-effective way to send messages to your swimming clients so that they can take full advantage of your pool.
Promote Your Pool
Attract more people to your pool by adding a text CTA to your promotion.
When you wish to attract more clients or members to your pool, then it is important to promote to your target audience. This might be the members of your neighborhood, or you might have a much wider geographic location from which to find potential members. As you create flyers, posters, and other advertisements about your pool, include a keyword and your shortcode or number for your group texting program as the call to action.
This increases the number of people who actively engage with your advertisement, helping to increase the number of new and returning clients. Text marketing is easily added to marketing collateral you already have to provide this additional boost.
Group texting is a permission-based marketing platform, but that does not mean you cannot use it to directly advertise events beyond its use as a call to action. Once you have a subscriber list, you have a group of interested people to which to advertise the events at your pool. This might be a new swim club, water aerobics, lap swim times, a summer pool party for kids or some other event.
The members of your SMS marketing program already have an interest or emotional investment in your pool, so they make for a more engaged group to which to advertise that often leads to a greater success rate. To take more advantage of this, create groups to whom to send targeted, personalized messages. These type of messages have been found to have a 360 percent greater impact.
Unless you have a community or neighborhood pool whose maintenance and other fees are paid for by the homeowner's association dues, and thereby free to use by members, there is most likely a fee to use your facilities. This might be a monthly membership fee, a per-visit entry fee, or a combination. Your group texting program offers a way to send discounts and other promotions to your members and clients to motivate them to choose your pool for the way to cool off on a particular summer day or for the whole summer.
Discounted fees provide a strong motivation for people to take action. Text messages are typically read within minutes. Take advantage of this to turn around a slow day by sending out last minute deals and discounts to your subscribers.
Send Out Alerts
The benefits of group texting are not just for marketing and promotion. Group texting also provides a strong customer service opportunity. Most people own an SMS-enabled cell phone and carry it with them everywhere. This makes it the best medium for sending out important alerts that you want to ensure people read. This could be emergency closures of your pool due to inclement weather, last-minute changes to the schedule, or other last-minute and emergency alerts. Text messages have an almost 100 percent open rate, which means there is a much higher chance that people will read it than with email, which has a 28-33 percent open rate.
Remind Clients About Important Information and Events
Just as texting provides a great way to send out emergency alerts and last minute updates, it also is a beneficial medium for sending out reminders. This might be about an event for which someone has signed up. If your pool offers swimming lessons or water aerobics, you might send out reminders about the class to ensure that everyone shows up. This also works well for sending reminders to your clients and members about the pool rules and etiquette.
Get Immediate Feedback
Ask your members to text you feedback to help you improve.
Group texting is a two-way communication channel. This means that not only can you easily send out important information to your pool's clients and members, but you can also receive it. Your clients can send feedback about the pool to help you make improvements. The easiest way to do this is to send out a text poll. You ask a question and assign a few keywords as the different answers. Your subscribers vote by texting the keyword that matches their answer. Because it is so easy, you have a higher response rate. It is also possible to send a link to a longer survey to get a better understanding of what your clients want.
These are just a few ways that you can incorporate group texting to help enhance the communication between you and your clients or members. No matter what type of pool you have, this will help to improve the overall customer experience, which in turn leads to an increase in your overall business.
Ready to draw a larger crowd to your pool? Start your text marketing program by trying ClubTexting for free.
As a bowling alley owner, it is important that you find ways to attract new customers while also retaining your most loyal clientele. One method of communication that does both is SMS marketing. Use it to promote your events and bring in new business while also keeping your league members and other loyal customers informed of events and other pertinent information.
The following provide a few key ways to incorporate texting into your marketing strategy to increase business and reach your business goals.
Reward People for Signing Up
Offer a free game for those who join your text marketing program.
To attract and engage customers who occasionally visit your bowling alley and turn them into more regular patrons, it is important to remain in continual contact with them. One way to do this is to get them signed up for your SMS marketing program. By instantly rewarding them for doing so with a discount, such as a free game or free shoe rental, then they have motivation for opting in to your program.
If you advertise your text marketing program and offer an immediate discount in your bowling alley near the entrance and point of sale, then you motivate those looking to save money that night to sign up for the instant discount. Then, you have them on your list and continue to provide deals through regular messages that entice them to come in again.
Last Minute Deals
People carry their cell phones with them everywhere, which is just one reason that SMS marketing has an amazing 99 percent open rate with most texts read within just three minutes. Take advantage of this by sending out limited time offers and last minute deals. The time restrictions further motivate people to take action right away.
You can do this with scheduled deals that are part of your overall strategy, and you can also take advantage of this to turn around a slow night. When you feel that you want to boost your attendance on a particular night, send out a last-minute, limited-time deal to your subscribers. They will be more likely to choose you when they determine what to do that night with their friends and family members.
Promote Special Events
Although SMS marketing plays a key role in driving business through discounts and promotion, it also provides space to communicate with your customers. It is important that the messages you send to your customers always include something of value, which could be more than just a discount or offer. This includes information on your special events, such as nights where you offer cosmic bowling, karaoke, live music, or anything else. It is also beneficial to send messages that remind people of these events so they do not forget and miss out, and so you have a higher attendance for that night.
Drive Interest in League Bowling
A significant portion of your customers are already regulars, and some might also be part of league play. One way to do this is to target a particular group of clients with league promotion.
Text marketing makes it easy to group your members and send targeted messages. You use demographic and behavior pattern data to determine which clients are most likely to be interested in joining the league. Then, create messages that promote the league and possibly provide discounts for new members or teams to join. This helps drive your league membership, which, in turn, helps your overall business.
Create a Special VIP Group
You have the ability to create as many groups as you want out of your SMS marketing subscribers. You can use these groups to develop targeted messages that have a higher impact. One group that can be a key component of any texting program is a VIP group. In this group, include your most loyal customers. Then, send out exclusive deals, discounts, and other rewards to them. This could create interest and desire for customers to reach the level to become a VIP member and likewise receive these discounts and rewards. This, in turn, drives repeat business, which boosts your bottom line.
Text Call to Action
People can text from anywhere, which is why it is such a powerful CTA.
SMS marketing is not just about the messages you send to subscribers, although that is important. It is also about offering a simple call to action to add to all of your marketing and advertising ventures. You can simply add a keyword and short code to any ad, whether in print, online, or on TV. When people see the ad, they just pull out their phone and text a keyword to get more information about your bowling alley or to sign up to receive a discount. Texting has eight times the engagement rate of email and is one of the best calls to action from which to choose. This helps all of your marketing efforts have a stronger outcome.
Contact us to learn more about how to incorporate texting in your bowling alley marketing strategy.
Karaoke bars compete with nightclubs, pubs, bars, restaurants and comedy clubs for being the place to spend a fun evening. One way to attract customers to your bar is through text message marketing. Whether you have a dedicated karaoke bar or just special nights reserved for the event, your business can see a positive boost with the addition of texting. If you are hesitating to add this versatile marketing channel to your strategy, the following benefits of SMS marketing might be the thing to get you to act.
Increase the Success of Your Promotional Campaigns
Bring more people into your bar with stronger promotional campaigns
Adding the information about your text message marketing program to your advertisement and promotional materials increases the success of your campaign. People carry their cell phones with them everywhere, rarely having them outside of an arm's reach. This makes it very easy for them to see an ad, whether on TV, in a magazine, on a bus, on a billboard, or anywhere else, and take action in that same moment. They only have to grab their phone and text for more information. That is why texting is one of the best calls to action to use.
A High Engagement Rate
Text message marketing has eight times the engagement rate than email. One of the main reasons it has such a high engagement rate is due to the relationship people still have with texts. The perception remains more personal than email, so people are much more likely to check the messages right away. Plus, people are more selective in determining which campaigns to opt in to. This means that they will be more active and engaged because they already have a personal interest and investment in your company.
Perfect For Last Minute Deals
Because people still respond quickly to text message marketing, it is the perfect avenue for last minute deals. Over 98 percent of texts are opened, and a significant majority is read within just a few minutes. You can take advantage of this on a slow night. Once you feel that your club might need a boost that night, you can send out a text to your subscribers offering them something special, such as a discount on entry fees, food, beverages or something else. People will read the message and can respond right away, especially if they know that the offer is only good for that night.
Increase Foot Traffic
As a karaoke bar, it is important to find new customers every night. One way to do this is to have promotional flyers outside your venue to take advantage of the foot traffic passing by your bar. On these flyers, offer a discount that people can get that night if they text in. This will further motivate passersby to choose your venue for their night out over your competition.
Reach a Wider Audience
Most people have a cell phone, so your campaign can reach a wider audience
Around 90 percent of Americans own an SMS-enabled cell phone. This provides you with a very large audience of people with diverse demographics, background, and behavior patterns. Although you have to reserve your texts for those who actually opt in to your program, almost anyone is a potential subscriber. Not everyone has immediate access to email, social media, and other typical subscription programs. Therefore, you already are working with a larger pool of potential customers, and with the right promotion, you can capitalize on that to increase your opt ins and gain from the additional benefits of the program.
These are just a few of the lucrative benefits of utilizing a text message marketing program. With the right strategy in place, you can increase your karaoke bar's business. With text marketing's relatively low cost, you also gain the benefits without having to use too much of your marketing budget.
Ready to promote your karaoke bar's next event and increase business? Try ClubTexting for free.
Texting does not just have to be used for private communication or marketing; it also has a role in communication for religious organizations. As a synagogue, you want to find ways to let your members know about events and other important information. Group texting provides you with a way to easily reach everyone to improve your attendance numbers. If you are wondering whether or not you can benefit from the service, the following should help you to make your decision.
No One Gets Left Behind Due To Last Minute Changes
Keep your members informed of changes to events even if they are on the go
Text messages are typically opened within just a few minutes of receipt. Plus, most people have their phones with them at all times, even when heading to the temple for service or an event. This makes group texting the perfect avenue for sending out any last minute changes. Perhaps you need to push back the time or something happened to the location, so you have to change venues. There are many things that could come up at the last minute and affect your events. By sending out texts, rather than emails, you can feel more confident in letting the most people know about the changes, reducing the chance that someone might get left behind.
Increase Attendance at Services and Events
People's schedules are packed full of events in the busy world of today. This can make it easy for people to forget about services or events at your temple. One way to increase attendance is simply by reminding people about the event. The best reminders arrive at a time close to the actual event, leaving little chance for another lapse in memory. Because texts are read so quickly, they make a good avenue for reminders as well as last minute changes. Plus, with a high open rate of almost 100 percent, you can feel more confident that your group texting subscribers actually read the message.
Keep In Touch With Inactive Members
Group texting is not just about sending reminders and alerts to your active members; it also allows you a medium through which to remain in touch with inactive members. You can send these members messages that just let them know you still care about them, and that they are welcome whenever they are able to make it to an event or service. As they continue to receive messages, they will know that, despite their long absence, they still have a place in your congregation. This increases the chance that when they are ready to come back, they will.
More Engaged Members
Adding group texting can help to engage your members outside temple, and even during services. One aspect of your program could be to receive texts with prayer requests, concerns and other feelings from the congregation that can be anonymously used during the service. People can text even during your service, thereby feeling more engaged. They also will be more engaged throughout the week, increasing the chance they will make a habit of attending temple.
Better Communication for Social and Service Groups
Texts can help you to keep your groups organized for increased engagement
Most likely, your temple has several social and service groups with a wide range of members, depending on how popular the group may be. It can sometimes be difficult to ensure that everyone interested in the different groups receives the communication. Group texting makes it easy to divide your subscriber list into several smaller groups. You can even put one person into multiple groups. Then, you simply send pertinent messages to the interested members. Depending on the situation and numbers, you can also have your group leaders in charge of the messages related to the particular group to ensure the right people receive the right messages.
Text messaging has become an increasingly popular way for people to communicate. As a synagogue, you can take advantage of the high engagement rate and open rate to send important messages to your members so that no one is left out. Its relatively low cost also makes it easy to fit into most budgets.
Contact us to learn more about how to use group texting to communicate with your congregation.
When you create your SMS marketing program, one important tool will be your auto response messages. These are messages that are sent to your subscribers after they send a certain keyword to you. The most common one is a confirmation and a "thank you" for opting into the campaign, but you may find you have other uses for them. To increase the efficacy of these messages, it is important you include the right information in the right format. The following tips can help you to create dynamite auto response messages to increase the success of your text marketing campaign.
Keep it Short
Keep your auto response texts short to keep your customers happy
Text messages have a limit of 160 characters. Although some new smartphones may display longer texts as one message, they are still sent as separate texts divided into 160 characters. When you create a message longer than the standard length, you raise the chance of running into problems. It could be sent as more than one message in the wrong order, leading to confusion. It also might lead to additional charges to your customers, which will not be appreciated and could lead to increased opt-out rates. It also appears less professional than a shorter text. Text messaging is, by definition, a concise communication medium, so create responses that adhere to that. If you have more to say, includr a link to a web page with additional information.
Include A Signature
Even though the message is a response to an action taken by a current or prospective customer, there is no guarantee that he or she will remember to whom the short code of phone number belongs when the response is sent. Therefore, it is important that you always include sufficient space within the 160 characters to sign the message to make it clear with whom they are corresponding. This also makes it easier for customers to take action, such as redeeming a coupon.
Details on How to Unsubscribe
SMS marketing is a permission-based communication medium. By law, it is required that you not only get written permission from consumers that they wish to receive messages (which includes an opt-in text), but you also must regularly provide information on how to opt-out. This does not need to take too many of your precious characters, as all you need is to state something similar to "text STOP to opt out." It is also helpful to include other options, such as HELP for help, and more information, such as message and data rates may apply and a link to the further terms and conditions. You do not have to include these in every single one of your regular texts, as long as you do so regularly. However, if you are sending an auto-response from a particular keyword, it is beneficial to include these terms, since it may be the first time someone receives a message from you.
Send Valuable Content
When you send an automatic response to a keyword, it is important you include content of value to the customer. For confirmation auto responses, it is beneficial to provide some sort of reward for opting in, such as a coupon or other offer. For keywords other than your opt-in keyword, consider the reasons why people may choose to send that keyword to your program. Then, develop content that matches those reasons. For example, when the keyword is a question or other inquiry, include the answer in the response. Value of content is one of the most important aspects of any successful text message program. This should include all messages, including those that are part of an auto-response.
Don't Forget the Call to Action
Include a call to action to increase your conversion rates
No matter what type of response you send to your customers, it should always include some type of call to action. This increases your engagement and conversion rates. Whether this call to action is to buy, click, respond or something else, it provides clear instructions to your customers about what they need to do. Even if your auto response is in reply to a customer service inquiry that states that someone will get in touch with the customer soon, it should still include some type of action. This could be responding with another keyword to cancel the inquiry or a link to click for more information. A call to action increases the interaction between you and the customers, which, in turn, helps improve the success of your overall SMS marketing program.
SMS marketing has numerous benefits, including a high open and engagement rate. One key aspect of this marketing channel is its ability to send automatic messages in response to certain keywords. Taking the time to develop a very strong and clear response message helps improve your overall success rates.
Ready to set up your auto-response texts and start your SMS marketing program? Try ClubTexting for free.
Many businesses have adopted texting as a way to engage with customers to boost their business. Comedy clubs can benefit from the numerous advantages of SMS marketing, including a high open rate and engagement rate. If you are looking for ways to include this type of marketing in your comedy club, then you want to be sure you create the best content. The following messages are just a few ideas you can use to jump start a dynamite text marketing campaign.
Free Drink With Purchase
Offer patrons a free drink to get them in the door to buy more
Deals and discounts are always a popular option no matter what business you are in. For comedy clubs, getting people in the door to buy food and drinks can help to increase your business. Sending a message that offers a free drink with purchase provides your guests an incentive to come to your club. This can be the purchase of a meal, entry tickets, or a BOGO free drink special. Once your guests have one drink, they are more likely to order and pay for another drink, helping increase your revenue.
Some comedy clubs have assigned seating, but most offer seating on a first come, first serve basis. For your SMS marketing subscribers, you can create a special seating area near the front of the stage. Upon showing the text message, your loyal subscribers have a chance to get VIP seating, even if they come later in the evening. This works well as a way to reward your most loyal customers. With your text marketing platform, you have the ability to group your subscribers based on their demographics and behavior patterns. One group can include your loyal customers to whom you send additional incentives and rewards beyond just VIP seating.
Another highly popular offer to send through SMS marketing is a discount on the entry fee. Once you get people into your comedy club, you have other avenues of sales, including food and drinks. Most clubs make the bulk of their profits from drinks rather than entry tickets. This makes this type of coupon one of the best to send out. It minimizes the loss to your club due to the discount, and it is highly attractive to customers.
SMS marketing is the perfect forum for sending out event reminders to your guests and potential guests. Around 98 percent of text messages are read. Most of the time that is within just a few minutes. This means that you can send reminders out the day of the show and feel confident that your subscribers saw the message. This helps increase attendance, since people will have less time to forget about the show. Event reminders also work well as customer service initiatives to remind those who pre-ordered tickets to their event so that they do not miss out.
Exclusive Pre-Sale Opportunities
When you have big names come to your club, offer your VIPs pre-sale tickets
Another message to send your comedy club patrons is a link to exclusive pre-sale opportunities to get tickets to shows. This works especially well for shows that are sure to sell out quickly. Your subscribers, especially your loyal members, can get a chance to get their tickets before you sell out so that they do not miss out. Although you can always offer pre-sale tickets through your text marketing campaign, you will see it work better when you use it for the big names heading to your club.
These are just a few examples of some messages you can send to your comedy club patrons to capitalize on the benefits of SMS marketing to increase your club's profits. When developing messages of your own, consider what your customers would most want from you. It is important that you concentrate on sending messages of value to your customers, and that those messages remain exclusive to the medium.
Ready to see how texting can help your comedy club increase its business? Try ClubTexting for free.
As a country club, you want to make sure that you create the best atmosphere and service for your current members so that they will want to retain their membership. Along with maintaining a strong renewal rate, you also want to find ways to attract new customers so that your club can grow. Group texting is one way that you can engage with current members and attract new ones to grow your business. There are many ways that group texting can help your business
More Successful Membership Drives
Increase the number of members at your club with text messaging
Group texting provides you with a powerful promotional tool to help your membership drives. It is easy to add to all your marketing and advertisement collateral. Simply include a keyword and short code with basic instructions for prospective members to text for more information. Text messaging is one of the most powerful calls to action, and it is versatile enough to work in any medium. Many people always have their phones with them, so no matter when, how, and where they see the ad, they can easily text for more information.
You can leverage the same benefits even with your current members to promote events, fundraisers, classes and other events at your club. On your promotional material, include information about your group texting program. Members can text for more information, which, in turn, increases the chance that they will join in.
Improve Customer Service
Customer service is an essential aspect of any successful country club. Your members expect the best. By offering group texting, you can provide it to them. Your texting program does not have to just be a one-way marketing channel. It works very well as a forum for members to contact you with questions and/or problems. A majority of consumers prefer using texting for customer service inquiries. Simply by offering it, you can improve your customer service ratings because you are available, no matter what method customers choose to use to contact you.
Remind Members About Important Information
Another way that group texting can help your country club business is by working as a communication channel for members. Those who opt-in to the program can be reminded about their reservations, appointments, classes and other events at your club. You can send out important membership information to your subscribers, such as emergency alerts, unforeseen closures, construction updates and more. Informed members are happy members, which increases the chance they will renew their membership for another year.
Invite your members to events via text for a better turn out
Your group texting program also provides a channel to contact members and prospective members to invite them to events at your club. Text messages have a much higher open rate than other channels. For example, texts have a 98 percent open rate, while email marketing only has around a 22 percent open rate. By sending invitations through text, you increase the chance of members actually seeing the information. Additionally, they will never have to worry about mislaying the information, as they will always have it there on their phone. (Unless, of course, they mislay their phone, in which case their entire life will be over.)
Group texting has a high open rate and engagement rate, making it a powerful communication and marketing channel. You can capitalize on this in your country club by using it to promote your club, send out discounts to prospective and current members, and improve your customer service. This, in turn, boosts your business and helps you to provide the type of service you strive to give.
Contact us to learn more about how you can include text messaging in your comprehensive marketing strategy to increase membership to your country club.
Soccer has become a popular youth sport in America. As with any team sport, it is important to find efficient ways to communicate with team members, their parents, and fans. One way to do this is group texting. Mass text message services are not just for businesses or professional sports; community leagues and youth soccer teams can benefit from many of the same lucrative features as professional teams or businesses. If you are unsure whether or not to implement this cost-effective communication and marketing channel, the following reasons may help you to make up your mind.
Connect with Everyone
Texting helps you to connect with all families and players in your league
For your youth soccer league to run smoothly and efficiently, it is important that everyone receives the relevant information about their teams and/or the league. Therefore, you need to find an avenue of communication that reaches the widest audience possible: text messaging. In America, 90 percent of adults own a cell phone, of which, the vast majority is enabled for SMS messages, and roughly 81 percent text at least once per month. This is a much higher number than those who have a social media account or immediate access to the Internet, which is why it is the perfect medium for ensuring that everyone in your league receives necessary information.
Easily Keep Teams Organized
Another reason to incorporate group texting for your youth soccer league is that it helps you and your coaches keep the teams organized. It is possible to create groups out of your subscribers and send each group a targeted message. You can categorize your subscribers by the team, and then you and/or the coaches can send out team schedules, practice and game reminders, and other updates. This helps your league remained organized so that everything runs smoothly and the kids can focus on enjoying playing soccer.
Instantly Update Information
Most people carry their cell phones with them at all times and hardly ever keep them further than an arm's length away. Additionally, most text messages are open and read within three minutes of receipt. You can take advantage of this with group texting for your youth soccer league. You can send out last minute game or practice changes or cancellations or other updates. If there is any sort of weather emergency or some other unforeseen event, you can send out information instantly to the parents, players, coaches, referees, fans and anyone else on your texting subscriber list.
Get More Fan Involvement
A youth soccer league has the potential to get the entire community involved, not just the parents and players. One way to help with this is to implement a group texting program that includes your fans. You send out updates about games, as well as stats of certain players. Your community can remain updated on the activities of your league to make it easy for them to come out and support the players. When they receive a text message about a game, it will remind them to go cheer for their teams, increasing the number of non-family spectators in the crowd.
Improve Your Fundraising Programs
Texting can help you to increase the number of donations you receive
Some youth soccer programs heavily rely on fundraising to help fund the sport. Group texting assists you in raising money. You can text your subscribers information about how to donate money, including texting a direct link to your fundraising page. When you run a fundraising event, send out a text to your subscribers to remind them to come by and chip in. Also, use your texting program to recruit and organize volunteers to help run your fundraising campaigns or other events.
Integrating group texting to your communication for your youth soccer league can help to improve your communication and create a more efficient league. With the permission of your subscribers, you can send out updates and relevant information to keep everyone up to date on what is happening.
Ready to see how easy it is to keep your league organized? Try ClubTexting for free.